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  • Taboo trade-offs in the community business : the case of coworking
    Bennis, Will ; Orel, Marko, 1986-
    The past 15 years has seen the rise of businesses that seek to sell community as a service. Relational Models Theory provides a compelling theoretical framework that suggests the prospect of selling ... or buying community may be prone to evoking cognitive, affective, and behavioral aversion among both sides in the exchange. This paper considers the coworking industry—a paradigmatic example of a business that promises to sell community—through the lens of Relational Models Theory. We use our personal experience as coworking space owners and community managers to explore challenges and conflicts that we,other community managers, and our members have encountered that may be inherent to trying to buy and sell community. Finally, we suggest tentative solutions to those challenges.
    Vir: Journal of management inquiry. - ISSN 1056-4926 (Vol. 33, no. 1, Jan. 2024, str. 77-91)
    Vrsta gradiva - članek, sestavni del
    Leto - 2024
    Jezik - angleški
    COBISS.SI-ID - 161509891
    DOI

vir: Journal of management inquiry. - ISSN 1056-4926 (Vol. 33, no. 1, Jan. 2024, str. 77-91)

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