The paper discusses a specific intersection of the politics, celebrity, and digital culture. In the last few decades, more and more people from the entertainment realm entered the world of ...institutional politics trying to leverage their popularity. Thanks to the media, they manage to transfer their celebrity capital, namely accumulated media visibility and recognisability (Driesens 2013) into the political sphere. In the beginning, they improve their visibility with the help of mass media that place their personas and private lives in the focus of public attention. However, with the digitalization of the media, the popular-political landscape has changed (Marshall 2020), so today they have dispositional new bases for practising personalized politics, i.e. imposing their personality instead of political party programmes. In this paper, attention is directed to former American president Donald Trump, president of Ukraine Volodymyr Zelenskyy, and Miroslav Škoro, who was a candidate in the presidential, parliamentary, and local elections in Croatia. Although there were obvious differences between these three celebrities mentioned before entering the political arena, their later use of social networks vividly shows how they built their political/pandemic persona in the evolving mediatization of politics.
This article delves into the analysis of political communication between two Croatian political leaders, Prime Minister Andrej Plenković and President Zoran Milanović, through the prism of the ...infantilization of politics as part of the broader context of the infantilization of society. To achieve this, the article introduces selected theoretical theses on the infantilization of society and on how the expression of infantile (political) disgust, as a speech act, contaminates and pollutes the community. By employing Critical Discourse Analysis, the paper aims to illustrate how, in the case of these two politicians, the infantilization of politics is characterized by the replacement of political discourse with personal insults, witticism, affectation, and emotions such as disgust, occasionally intertwined with elements of narcissism. Exploring how their political discourse tends to be personalized and even celebritized, the paper shows how it further contributes to the overall infantilization of society
In this paper attention is given to the mutual synergy between sports, commercials and alcohol. Therefore, we approach the research topic specified in the title with regards to the cultural history ...of football and beer, the functioning of the commercial industry within consumer culture and the structural practices of consuming football and beer trough which, at specific places and in special occasions, masculinity is performed. This research relies primarily on discourse analysis of football-beer commercials. For the purpose of enriching the insights gained by this method, a semi-structured interview was conducted with a market expert specialized in branding and an autoethnographic approach is present. The central part of the study is based on a corpus of advertisements that were broadcast on national television programs in the last ten years and that have emerged as part of a market designed advertising campaigns for major breweries during the World and European football championships. For the most of them, the common denominator is putting football fans in the forefront, whether in stadiums, bars, town squares or at home. Also, in most cases, they exclusively present male protagonists during their leisure time, united by their passion for football and beer, as well as their desire for relaxed socialization and fun. Apart from gender, the national context is essential, since these commercials usually visually, audibly and textually refer to the national football team of Croatia.
Rad se bavi medijskom eksponiranošću medicinskih stručnjaka, a ujedno i osoba na rukovodećim funkcijama pojedinih državnih institucija – ministra zdravstva Vilija Beroša, ravnatelja Hrvatskog zavoda ...za javno zdravstvo Krunoslava Capaka i ravnateljice Klinike za infektivne bolesti “Dr. Fran Mihaljević” Alemke Markotić – tijekom epidemije bolesti COVID-19 u Hrvatskoj. U istraživačkom fokusu je prvih nekoliko mjeseci javnog djelovanja tih liječnika u okviru Nacionalnog stožera civilne zaštite i ispred zdravstvenog sustava, pri čemu se analizom medijskog narativa nastoji ispitati utjecaj njihove komunikacije s javnošću na stupanj povjerenja koje im građani poklanjaju u doba koronakrize. Na tragu Giddensova i Luhmannova promišljanja povjerenja u kasnoj/refleksivnoj modernosti te primjena njihovih teza u području istraživanja zdravstvene skrbi raspravljaju se utvrđene oscilacije povjerenja i komunikacijski izazovi. Pritom se, uz prepoznavanje međusobne povezanosti fenomena straha, rizika i povjerenja, upozorava na metaprocese medijatizacije i celebritizacije liječničke struke u specifičnim, kriznim društveno-političkim okolnostima.
This paper deals with the media exposure of medical experts in management positions in state institutions during the COVID-19 epidemic in Croatia – the Minister of Health, Vili Beroš, the director of the Croatian Public Health Institute Krunoslav Capak and the director of the Dr. Fran Mihaljević Clinic for Infectious Diseases, Alemka Markotić. The article focuses on the first several months of their work within the National Civil Protection Headquarters and as representatives of the healthcare system. The analysis of the media narrative is an attempt to investigate the influence of their public communication on the citizens’ level of trust in them during the corona crisis. The article discusses oscillations in trust and communicative challenges identified in the analysis from the point of view of Giddens’s and Luhmann’s views of trust in late/reflexive modernity, by applying their ideas to the healthcare system. In addition to recognizing the interconnections between fear, risk and trust, the article points to the metaprocesses of mediatization and celebritization of doctors in sociopolitical crises.
This paper deals with the media exposure of medical experts in management positions in state institutions during the COVID-19 epidemic in Croatia – the Minister of Health, Vili Beroš, the director of ...the Croatian Public Health Institute Krunoslav Capak and the director of the Dr. Fran Mihaljević Clinic for Infectious Diseases, Alemka Markotić. The article focuses on the first several months of their work within the National Civil Protection Headquarters and as representatives of the healthcare system. The analysis of the media narrative is an attempt to investigate the influence of their public communication on the citizens’ level of trust in them during the corona crisis. The article discusses oscillations in trust and communicative challenges identified in the analysis from the point of view of Giddens’s and Luhmann’s views of trust in late/reflexive modernity, by applying their ideas to the healthcare system. In addition to recognizing the interconnections between fear, risk and trust, the article points to the metaprocesses of mediatization and celebritization of doctors in sociopolitical crises.
When the Croatian national team won the silver medal at the 2018 FIFA World Cup in Russia, this was not only a great sporting achievement, but also one of huge political significance to the entire ...nation. The significance of this event to the Croatian people was clearly made apparent through the parade organized in Zagreb upon the national team’s return from Russia, as well as the media coverage of the team’s success.This paper deals with the discursive construction of Croatian players in various media, where they are portrayed as national heroes. It also deals with the more specific discursive construction of the national team’s coach, Zlatko Dalić, who has celebrity status within the public sphere. Players’ patriotic capital appears to have been far more interesting to the media than their deeds on the pitch. Zlatko Dalić, on the other hand, has outgrown his role as football coach due to his broad public engagement and new work arrangements.Using an analysis of media and public discourse between mid-2018 and the end of 2019, this paper will also attempt to clarify the mediatization and celebritization processes in Croatia’s sports culture. The interpretation of how professional work in football can transform into work in terms of celebrity culture with the aid of cultural intermediaries will emphasize the impact of the social and political context in Croatia.
When the Croatian national team won the silver medal at the 2018 FIFA World Cup in Russia, this was not only a great sporting achievement, but also one of huge political significance to the entire ...nation. The significance of this event to the Croatian people was clearly made apparent through the parade organized in Zagreb upon the national team’s return from Russia, as well as the media coverage of the team’s success.This paper deals with the discursive construction of Croatian players in various media, where they are portrayed as national heroes. It also deals with the more specific discursive construction of the national team’s coach, Zlatko Dalić, who has celebrity status within the public sphere. Players’ patriotic capital appears to have been far more interesting to the media than their deeds on the pitch. Zlatko Dalić, on the other hand, has outgrown his role as football coach due to his broad public engagement and new work arrangements.Using an analysis of media and public discourse between mid-2018 and the end of 2019, this paper will also attempt to clarify the mediatization and celebritization processes in Croatia’s sports culture. The interpretation of how professional work in football can transform into work in terms of celebrity culture with the aid of cultural intermediaries will emphasize the impact of the social and political context in Croatia.
In this paper attention is given to the mutual synergy between sports, commercials and alcohol. Therefore, we approach the research topic specified in the title with regards to the cultural history ...of football and beer, the functioning of the commercial industry within consumer culture and the structural practices of consuming football and beer trough which, at specific places and in special occasions, masculinity is performed. This research relies primarily on discourse analysis of football-beer commercials. For the purpose of enriching the insights gained by this method, a semi-structured interview was conducted with a market expert specialized in branding and an autoethnographic approach is present. The central part of the study is based on a corpus of advertisements that were broadcast on national television programs in the last ten years and that have emerged as part of a market designed advertising campaigns for major breweries during the World and European football championships. For the most of them, the common denominator is putting football fans in the forefront, whether in stadiums, bars, town squares or at home. Also, in most cases, they exclusively present male protagonists during their leisure time, united by their passion for football and beer, as well as their desire for relaxed socialization and fun. Apart from gender, the national context is essential, since these commercials usually visually, audibly and textually refer to the national football team of Croatia.
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