Ford ad agency will polish blue oval Cantwell, Julie; Geist, Laura Clark
Automotive News,
04/2002, Letnik:
76, Številka:
5979
Journal Article, Trade Publication Article
In an interview, Mike O'Malley, the global business director for the Ford account at J. Walter Thompson, discusses the agency's plans for polishing the blue oval.
GM's CJ Fraleigh: Cadillac is job 1 Cantwell, Julie; Geist, Laura Clark
Automotive News,
07/2001, Letnik:
75, Številka:
5940
Journal Article, Trade Publication Article
When it comes to advertising spending, General Motors is king of the hill in the automotive industry with a $2.5 billion ad budget. In an interview, C. J. Fraleigh, GM's new executive director of ...corporate advertising and marketing, discusses how effectively the money is being spent.
Ford's better idea Cantwell, Julie; Geist, Laura Clark
Automotive News,
06/2001, Letnik:
75, Številka:
5934
Journal Article, Trade Publication Article
Ford Motor Co is shifting its advertising strategy. Ford is looking for more diversity from its ad agencies with a goal of speeding up the process, creating more targeted advertising campaigns and ...saving costs.
