Purpose – The trends of consumption of beverages in the hospitality industry are an important segment of managers’ prediction in the creation and planning of future tourist spending. Predicting the ...motives and needs of tourists in the consumption of alcoholic and non-alcoholic beverages is of special interest to managers in the hospitality industry. This paper analyses interdependence and the impact of weather changes on the consumption of alcoholic and nonalcoholic beverages. The objective is to analyse the interdependence of the weather (climate) and consumption so that the managers could more successfully create future level of tourist demand for alcoholic and non-alcoholic beverages as an important segment in the creation of tourist consumption in hospitality companies. Design – The research model of the set tasks are hospitality companies for provision of beverage services, i.e. benchmarking with comparable hospitality companies. The used data are those of weather changes in the Adriatic destinations of Porec, Opatija, Mali Lošinj, Zadar, Šibenik, Split, Hvar, and Dubrovnik. Methodology – Regression analysis is used to verify the set hypothesis, that the quantity of consumed beverages increases with the increase in the number of overnights and air temperature. Approach – The intention is to verify the hypothesis that the weather i.e. temperature changes, humidity, and precipitation determine pleasant atmosphere which affects the level of consumption of beverages. Findings –Multiple determination coefficient of 99% shows that 99% of variations in the quantity of the consumed beverages is explained by changes in the number of overnights i.e. air temperature. Originality of the research – The analysed impacts of climate changes on the consumption of beverages is analysed on the example of Adriatic tourist destinations. Research results are applicable in practice and are especially useful to managers on the tourist market regarding prediction of weather changes and, accordingly, creation of high-quality products and services.
Purpose – The purpose of this paper is to assess competitiveness of private accommodation, and to offer the necessary measures which would improve the quality of this segment of tourism that would ...later provide additional opportunities for the creation of a new market position as well as increasing quality of life and standard of local population. Design and methodology – A study of attitudes and opinions of private accommodation providers was conducted, in conjunction with assessing the current state and possibilities of further development of this sector. The study was carried out from January to June 2012 in Primorsko-goranska County. A questionnaire survey was used for gathering data and a specially structured questionnaire consisting of three parts was formed. For the purposes of this paper, the first two parts of the questionnaire were analysed in detail. A total of 432 questionnaires were found usable for the study. The collected data analysis included descriptive statistics. Approach – The special focus is given to obtaining relevant results by using comparative analysis with the findings of previously conducted researches of private accommodation in Primorskogoranska County. Findings – The research results indicate the changes in the demographic structure of the private accommodation providers, their motives for the provision of accommodation in the households as well as total revenues from the provision of accommodation services in the households. Qualitative shifts in the structure of accommodation capacity are also identified. Specifically, socio-demographic changes include: increasing the share of younger and highly-educated private accommodation providers. Significant increase is noticeable in the number of private accommodation providers whose basic motive of providing services is connected with increasing the basic household income. The increase in total revenue from the provision of accommodation services in the household is also evident. Research results which are related to changes in the type and form of accommodation, suggest a qualitative shift in terms of reducing the number of rooms and suites, and increasing number of holiday homes as a form of quality accommodation in the households. Originality of research – Since there has not been any systematic research conducted on private accommodation, this research opens enough space for further theoretical and applicative improvement. Special emphasis is put on the importance of raising the level of quality and restructuring of private accommodation.
Tourism demand, as a set of goods and services people consume during their travels, greatly affects tourism development in a destination. Hence, forecasting tourism demand is the subject of numerous ...studies in the field of tourism. Many of these studies use a time series analysis approach to examine tourism demand, foremost through tourist arrivals but also through the number of overnights and tourist expenditure. The purpose of this paper is twofold: to examine trends in tourist arrivals in the city of Rijeka, Croatia over the last ten-year period and to forecast tourist arrivals in the near future. The time series analysis method is applied to this end, with tourism demand being measured by the overall number of tourist arrivals. The research findings provide deeper insights into, and a better understanding of, tourism demand forecasting as a factor of efficient tourism planning.
A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist quasi-products (being the ...results of a primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e. a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e. services, which will be eventually manifested in an increase in the room-and-board and, especially, secondary expenditures. Since the whole problem is analyzed using the example of the Republic of Croatia, simultaneously proposed are corresponding solutions in the field of food marketing that would be in the function of tourist product development.
The purpose of this paper is to assess competitiveness of private accommodation, and to offer the necessary measures which would improve the quality of this segment of tourism that would later ...provide additional opportunities for the creation of a new market position as well as increasing quality of life and standard of local population. A study of attitudes and opinions of private accommodation providers was conducted, in conjunction with assessing the current state and possibilities of further development of this sector. The study was carried out from January to June 2012 in Primorsko-goranska County. A questionnaire survey was used for gathering data and a specially structured questionnaire consisting of three parts was formed. The collected data analysis included descriptive statistics. The research results indicate the changes in the demographic structure of the private accommodation providers, their motives for the provision of accommodation in the households as well as total revenues from the provision of accommodation services in the households.
The paper presents the results of a research conducted on private accommodation as most common form of accommodation within the tourism offer of Primorsko-Goranska County. The study was conducted in ...2008, and the obtained results of the research are analysed in the paper, conclusions made, key problems identified and appropriate measures proposed, with the aim of enhancing the quality of this segment of the tourism industry. The goal of the above mentioned measures’ implementation are quality improvement, repositioning and restructuring of private accommodation and its transformation into small family hotels, boarding houses or apart-hotels.
Turistička potrošnja u gradu Opatiji obilježena je karakteristikama turističke potrošnje koje su prepoznatljive i za druge hrvatske destinacije. Opće poznata činjenica ukazuje da se najveći dio u ...strukturi turističke potrošnje odnosi na usluge smještaja, usluge prehrane i pića, a da na ostale usluge turisti troše znatno manje, te je to osnov izlaganja i interes prikaza o strukturi turističke potrošnje koja se odnosi na sustav turističke ponude trgovačke robe kao osnovnog motiva dolaska ili sadržaja turističke potrošnje turista na Opatijskoj rivijeri. Cilj prikaza je pokušaj objašnjenja koliko se može povećati turistička potrošnja, te koliko ponuda trgovačke robe može biti jedan od motiva dolaska i posjeta turističkih sadržaja i objekata koji djeluju na prostoru grada Opatije.
This collection of papers provides a wide diversity of personal and professional reflections upon the life and work of the late Professor Marin Buble. The authors discuss the contribution of ...Professor Marin Buble to the development of the science and practices of management, organizational design, entrepreneurship and international management, as well as different aspects of his academic career, including his work committed to development of Faculty of Economics Split and his work as a supervisor with many young scientists.
This collection of papers provides a wide diversity of personal and professional reflections upon the life and work of the late Professor Marin Buble. The authors discuss the contribution of ...Professor Marin Buble to the development of the science and practices of management, organizational design, entrepreneurship and international management, as well as different aspects of his academic career, including his work committed to development of Faculty of Economics Split and his work as a supervisor with many young scientists.
