Abstract
People’s schedules are jointly determined by their biological clock and social clock. However, their social clock often deviates from the biological clock (e.g., having to get up earlier ...than one’s natural wake-up time for work or study, having to stay up to work night shifts or meet a project deadline)—a phenomenon known as “social jetlag.” How does social jetlag impact consumer behavior? Using field data and experiments, we show that social jetlag decreases conspicuous consumption because consumers experiencing social jetlag are less interested in social interaction. This effect is weakened when social interaction occurs among familiar others rather than strangers, when conspicuous consumption does not draw social attention, and when consumers expect to use a luxury product in a private setting.
Parenting motivation, the inspiration and drive to take care of one's children, is a powerful instinct for facilitating human reproduction. In a set of hypotheses, the authors address how, why, and ...among whom parenting motivation affects a pervasive decision-making tendency, namely, variety seeking. Six studies, including a large-scale panel data study and five online and lab studies, show that, when shopping, parenting motivation spurs feelings of time crunch that result in less variety seeking among consumers. The effect is diminished when time-saving parenting support exists (which reduces feelings of time crunch in parenting), when consumers are led to believe that they have sufficient time available for shopping, and when they do not have much loyalty to any brand offered in the choice set and thus cannot save time by simply choosing the top-of-mind product option. The current research thus contributes to the growing literature on how parenting motivation affects consumer decision making. In addition, it augments the literature on variety seeking by identifying an important factor that can influence it.
One of the major distinguishing features of the dynamic multiobjective optimization problems (DMOPs) is that optimization objectives will change over time, thus tracking the varying Pareto-optimal ...front becomes a challenge. One of the promising solutions is reusing "experiences" to construct a prediction model via statistical machine learning approaches. However, most existing methods neglect the nonindependent and identically distributed nature of data to construct the prediction model. In this paper, we propose an algorithmic framework, called transfer learning-based dynamic multiobjective evolutionary algorithm (EA), which integrates transfer learning and population-based EAs to solve the DMOPs. This approach exploits the transfer learning technique as a tool to generate an effective initial population pool via reusing past experience to speed up the evolutionary process, and at the same time any population-based multiobjective algorithms can benefit from this integration without any extensive modifications. To verify this idea, we incorporate the proposed approach into the development of three well-known EAs, nondominated sorting genetic algorithm II, multiobjective particle swarm optimization, and the regularity model-based multiobjective estimation of distribution algorithm. We employ 12 benchmark functions to test these algorithms as well as compare them with some chosen state-of-the-art designs. The experimental results confirm the effectiveness of the proposed design for DMOPs.
Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded ...environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belongingness. The effect does not occur (a) when the crowding environment is composed of familiar people (and, therefore, is not considered aversive); (b) when individuals have an interdependent self-construal (and consequently, high tolerance for crowdedness); (c) when people are accompanied by friends in the crowded environment; (d) when the social function of the brands is made salient; (e) when people have never used the brand before; or (f) when the brand is referred to as a general product rather than a specific brand.
Slowing Down in the Good Old Days HUANG, XUN (IRENE); HUANG, ZHONGQIANG (TAK); WYER, ROBERT S.
The Journal of consumer research,
10/2016, Letnik:
43, Številka:
3
Journal Article
Recenzirano
Odprti dostop
Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic ...experience can have quite different effects. Because nostalgic experiences rarely reoccur, people are motivated to savor them by prolonging the time they reminisce about them. The tendency to savor these experiences generalizes to situations that participants encounter later, thus increasing consumer patience. For this effect to emerge, however, consumers must be aware that waiting will be beneficial to the attainment of a benefit. Moreover, the relationship between nostalgia and consumer patience is diminished when people perceive a nostalgic experience to be repeatable or when they intensify their memory of the experience rather than prolonging it. Eight studies confirmed these effects and processes that underlie them.
The Sleepy Consumer and Variety Seeking Huang, Zhongqiang (Tak); Liang, Yitian (Sky); Weinberg, Charles B. ...
Journal of marketing research,
04/2019, Letnik:
56, Številka:
2
Journal Article
Recenzirano
Sleepiness, the subjective feeling of the propensity to fall asleep, is a common, everyday experience that can be induced by various factors, such as sleep quality, sleep deprivation, ingestion of ...certain substances, or belief about how much sleep a person needs. Despite its prevalence, sleepiness and its influence on consumption behavior have rarely been linked in the research to date. The present research helps fill this void by uncovering the novel impact of sleepiness on consumer variety-seeking behavior. The studies, using various methods and all involving consequential choices, revealed that sleepier consumers tended to seek more variety. The driver of this effect was found to be a need for arousal to maintain wakefulness. The authors also show that variety-seeking behavior is effective in partially reducing sleepiness. The effect of sleepiness on variety seeking uncovered in this research is somewhat nonintuitive, in the sense that, a priori, one might expect sleepiness to be more likely to decrease rather than increase exploratory behavior. The authors discuss implications of the findings for different research areas and for marketing practice.
Thoughts about one's death can not only induce death anxiety but also activate death-related semantic concepts. These effects of mortality salience have different implications for judgments and ...behavior. We demonstrate these differences in an investigation of variety-seeking behavior. Four experiments showed that the anxiety elicited by thinking about one's own death decreased the variety of participants' choices in an unrelated multiple-choice decision situation, whereas activating semantic concepts of death without inducing anxiety increased it. Moreover, inducing cognitive load decreased the anxiety-inducing effect of mortality salience, leading its concept-activation effect to predominate. The accessibility of death-related semantic concepts spontaneously induces a global processing style that increases the range of acceptable choice alternatives in a variety-seeking task, and this occurs regardless of how mortality salience is induced. However, the effect of inducing death anxiety, which is driven by a desire for stability, may override the effect of semantic concept activation when participants think about their own death.
•Mortality salience has anxiety-inducing as well as concept-activation effects•Death anxiety leads people to choose less variety in order to avoid novelty•Activation of death-related concepts increases the variety of choices•The concept-activation effect is mediated by a global processing style•Whether death is thought in relation to oneself determines which effect occurs
This research examines how incidental exposure to death-related information in the media affects consumers' value orientation and scope sensitivity to marketing stimuli. Five studies demonstrate ...that, in contrast to thoughts about one's own mortality, exposure to death-related information in the media can shift consumers' focus from extrinsic to intrinsic values. This leads them to pay less attention to the marketing stimuli, which are generally associated with extrinsic values, and consequently results in lower sensitivity to the magnitude of products and services. These effects are reversed when the marketing stimuli are associated with intrinsic values. Moreover, we found that exposure to death-related media information will generate effects similar to those of mortality salience when the information is perceived to be self-relevant and thus could induce death anxiety. The authors discuss implications and possible extensions.
The current research examines the relationship between crowding and consumers’ responsiveness to sales promotions. Six studies show that the experience and feeling of crowdedness reduce the impact of ...sales promotions, demonstrating that consumers’ product/service purchase intention changes to a lesser extent in response to such promotions. This effect is found to be driven by consumers shifting their attention from the external environment to their internal feelings and thoughts when experiencing crowdedness. As a result, consumers rely more on their internal feelings and thoughts than on external cues in judgment, and consequently their purchase intention becomes less susceptible to external sales promotion information. In addition, this effect is found to be attenuated in situations where product attitudes are detached from consumers’ own preferences, such as in the context of gift choices, and when the experience of crowding is not aversive (e.g., watching an exciting football game in a bar).
Domain adaptation learning (DAL) investigates how to perform a task across different domains. In this paper, we present a kernelized local-global approach to solve domain adaptation problems. The ...basic idea of the proposed method is to consider the global and local information regarding the domains (e.g., maximum mean discrepancy and intraclass distance) and to convert the domain adaptation problem into a bi-object optimization problem via the kernel method. A solution for the optimization problem will help us identify a latent space in which the distributions of the different domains will be close to each other in the global sense, and the local properties of the labeled source samples will be preserved. Therefore, classic classification algorithms can be used to recognize unlabeled target domain data, which has a significant difference on the source samples. Based on the analysis, we validate the proposed algorithm using four different sources of data: synthetic, textual, object, and facial image. The experimental results indicate that the proposed method provides a reasonable means to improve DAL algorithms.
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