The article uses the case of Melania Trump, the former First Lady of the United States, to analyse the discursive strategies through which the print media in Slovenia represented ‘Melania’ as an ...ethnically born Slovenian on a national scale. The article also demonstrates how patriotism, based on the love and feelings of belonging to the Slovenian nation-state, was nationalized in the case of ‘Melania’. The main argument is that numerous and repetitive media representations of ‘Melania’ aggressively put nationalism in the commercial context, and consequently transformed the nation into a commodity and an object of trade which can be sold and of which the Slovenians can make a profit. Consequently, the Slovenian press coverage of Melania Trump created her as a national brand meant to perform on the local, national market when merging emotional attitudes with commercial allure. The article concludes with the discursive strategies such as representing ‘Melania’ as ‘ours’, as a tool to accelerate the country’s economic growth and as a branding strategy to sell the Slovenian landscape and culture and produce the Slovenian nation as an imagined commodity. Furthermore, such branding of the nation is directed towards domestic rather than international audiences.
Avtor v članku analizira poročanje o »begunski krizi« v treh osrednjih slovenskih dnevnih časopisih, Delu, Dnevniku in Večeru, v obdobju, ki so ga novinarji poimenovali »prvi in drugi begunski val«. ...Pri analizi se osredotoča na uokvirjanje problematike in na prevladujoče novinarske konvencije, s katerimi se uprizarja objektivnost, pri čemer skuša prikazati temeljno protislovje pri poročanju o »begunski krizi«. Na eksplicitni ravni je namreč v dnevnih časopisih problem z distanciranim poročanjem prevladujoče uokvirjen s humanitarno krizo, v redkih primerih tudi z varnostno grožnjo, na konotativni ravni pa se z značilnostma poročanja, kot sta faktizem in epizodičnost, utrjuje prevladujoči strah pred množičnostjo beguncev. Poleg tega v poročanju prihaja tudi do odmika od konvencij objektivnosti in bolj angažiranega poročanja, kjer dnevne novice z zatekanjem k arhetipskim podobam herojev delujejo podobno kot mit.
Information and communication technologies are increasingly interacting with modern societies. One specific manifestation of this interaction concerns hateful and other negative comments in online ...environments. Various terms appear to denote this communication, from flaming, indecency and intolerance to hate speech. However, there is still a lack of an umbrella term that broadly captures this communication. Therefore, this paper introduces the concept of socially unacceptable discourse, which serves as the basis for an empirical study that evaluated online comments scraped from the Facebook pages of the three most-visited Slovenian news outlets. Machine-learning algorithms were used to narrow the focus to topics related to refugees and LGBT rights. Ten thousand comments were manually coded to identify and structure socially undesirable discourse. The results show that about half of all comments belonged to this type of discourse, with a surprisingly stable level and structure across media (i.e., right-wing versus mainstream) and topics. Most of these comments could also be considered a potential violation of hate speech legislation. In the context of these findings, the political and ideological consequences and implications of mediatised emotions are discussed.
Based on the assumptions that digital media are used as integrated structures or “polymedia repertoires” and that media practices cannot be treated as unrelated practices performed on distinct ...platforms, the present study examined the digital sociability of young people and their media prosumption in a polymedia environment. Data were collected from group interviews of 67 12- to 19-year-olds and 59 personal visualised media sketches. The study focused on teenage engagement with news as part of their media repertoires and their understanding of what news is in the context of general platform sociability conditions, including a state of permanent connectedness and constant anticipation of something new. Their sociability based on permanent activity and affective engagement was enabled and framed by the algorithmically produced regime of visibility and the promise of liveness. The findings indicated that an important consequence of the increased fragmentation of activities is the naturalisation of the performance of multiple media practices at the same time. Although the complexity of such performance, even among teenagers, revealed socially distinctive categories, clear hierarchies between types of practices—such as watching news or pop culture, online shopping and doing homework—and the cultural differentiation of the dominant contexts for these practices—such as school and leisure—were eroded. The contexts of school, home, and leisure thus collapse, and the definition of important news journalism becomes highly unstable, with the distinction between pop and politics generally disintegrating.
Through the perspective of the concept of generations and generationally specific digital sociality, the paper analyses the transformation of reading as a practice and as an experience. Based on ...analysis of interviews with teenagers, it is argued that in today’s polymedia environment users are constantly shifting between platforms and live in constant anticipation of something new, being permanently occupied, and constant affective engagement represent a condition for an algorithmically produced regime of visibility that normalises the distracted multitasking they engage in. In the context of constant digital work, there remains little space for practices beyond social platforms. The authors argue that in the young interviewees’ perception book reading does not hold the status of a cultural authority and that the role played by reading in distributing cultural capital has been reshaped.
Karantena je kot spopad z epidemijo prinesla transformacijo prostorsko-časovne dimenzije vsakdanjega življenja. Porušila se je fizična in družbena diferenciacija prostorov v vsakdanjem življenju ...(delo, počitek, zabava, zasebno, javno, ospredje, ozadje ...). Obenem so bili ukinjeni običajni interakcijski rituali, ko je digitalno komuniciranje potisnilo ob stran telesni vidik družbenosti in utelešeno interakcijo med ljudmi. Življenje v karanteni se tako prevladujoče dogaja v sintetičnih situacijah. Avtorji analizirajo medijske prakse »komunikativne figuracije« skupine študentov – sošolcev, pri čemer se osredotočajo na spremembo komunikacijskih praks v obdobju najstrožnjih omejitev v času epidemije v kontekstu intenzivne mediatizacije. Ugotavljajo, da je permanentna raba medijev okrepila integracije tehnologije in praks občinstvenja v vsakdanje življenje, naturalizacijo digitalne družbenosti in fragmentacijo pozornosti. To je spletna predavanja na platformi Zoom spremenilo v eno od številnih enakovrednih medijskih praks. Predavanja so tako zaradi tesne integracije v siceršnjo medijsko pro-trošnjo izgubila svojo ritualno distinktivnost in lokacijo zunaj komodificirane digitalne kulture.
Drawing on data from the empirical research project Media consumption, social class and cultural stratification carried out with the help of a questionnaire administered to 820 residents of Ljubljana ...and Maribor, the paper examines the relationship between social class, education and television tastes. Contrary to some of the recent literature which emphasises a weak or non-existent connection between class positions and patterns of television consumption, the author uses the Slovenian sample to show that class and education differentiate television preferences significantly although only in some segments of the television repertoire. In the conclusion of the paper, the importance of studying television preferences in connection with other fields of cultural consumption is stressed. Adapted from the source document.
The proliferation of new media since the late 1990s has launched a new period of revitalizing the concept of interactivity but from very different angles and with several empirical research ...perspectives. The article’s main aim is to show the variety of ways in which researchers have conceptualised, examined and analysed interactivity within media and journalism studies. The paper provides insights into the various readings of the changes within the field and offers a cautious view of the concept’s potential. Based on a selective meta-analysis of different approaches, we propose to distinguish three perspectives on interactivity: communication- and media-centred perspectives, audience- or user-centred perspectives, and production- or journalist-centred perspectives. This distinction enables us to differentiate between what is considered interactive, and who this interaction involves according to several scholars within media and journalism studies.
Povzetek. Članek analizira reprezentacije Melanie
Trump v slovenskih tiskanih medijih in raziskuje, kako
je bil v prispevkih o Melanii Trump konstruiran spontani nacionalizem, ta pa je bil v medijih ...povezan s promocijo slovenske nacije prek Melanie kot blagovne znamke.
Moč nacionalnih vezi, idej in tradicije je namreč vzdrževana in redistribuirana prek medijev in popularne
kulture, zato avtorja v nasprotju z literaturo s tega področja, ki medije večinoma obravnava le kot mediatorje,
v članku tudi kritično naslavljata vprašanje vloge medijev v procesu znamčenja nacije in jih obravnavata kot
neodvisne akterje. Avtorja analizirata 594 prispevkov o
Melanii Trump, objavljenih v slovenskih tiskanih medijih v obdobju treh mesecev v letih 2016 in 2017. Analiza
tiskanih medijev v Sloveniji je pokazala, da številne in
ponavljajoče se medijske reprezentacije »Melanie« potiskajo slovenski nacionalizem v komercialni kontekst in
posledično transformirajo nacijo v blago.
Ključni pojmi: medijski diskurz, komodifikacija, Melania
Trump, prva dama, nacionalizem, znamčenje nacije
PDF
