The Higher Education Sector is improving its relationship with graduates due to the economic, social and technological changes that affect universities. We present a consolidated model in this study ...of both the consequences and the antecedents of satisfaction that are determinative of the formation of loyalty in the university sector. In addition to testing the model, we evaluate the differences found in the relations between the motives given by the graduates for their choices (vocation and career paths) and their current employment situation (employed or unemployed). Grounded on the literature, we propose the conceptual model and test it with PLS supported by a sample of 805 graduates qualified in economics/business/management. The results highlight that perceived value determines image, satisfaction and loyalty, as well as the causal relation between image and both satisfaction and loyalty. Vocation determines the influence of value on satisfaction while career options produce no differences. However, employment status to a great extent conditions the perspective of the graduate. The influence of these variables has not been examined earlier in the literature. Given the competitive world of Higher Education, the conclusions may assist directors and managers of Higher Education institutions in decision-making, as well as improving graduate satisfaction and loyalty and the reputation of the university.
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Dostopno za:
BFBNIB, DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
Mountain and snow tourism are sectors of immense social and economic importance that are developed in an especially sensitive environmental context. A large part of this tourism is channeled through ...ski resorts. The literature on comparative studies of ski-resort management and, in particular, on marketing management, is limited. This study contributes knowledge on the application of marketing practiced at ski resorts. For the first time, an audit of marketing at ski resorts is performed through a quantitative survey at resorts in two countries (Spain and Italy). The importance–performance analysis (IPA) is used, which identifies both the strong and the weak points and the great deficits of marketing management at ski resorts from the perspective of their directors, to whom the questionnaire was addressed. The social media usage of the ski-stations is also analyzed, identifying different typologies of resorts in accordance with their performance against 11 indicators from Twitter and 15 from Facebook. Knowing the opinion of the visitors, the online and competitive strategy, and adapting to the legislative changes are the aspects to which the directors attach greater importance. The greatest deficits were linked to employee motivation and communication (internal and non-integrated). There are minor differences in Twitter and Facebook indicators between Spanish and Italian ski resorts. The turnover results of the ski resorts present more correlation with Facebook indicators than with Twitter ones. This analysis provides recommendations and implications for the management of ski resorts in the six dimensions of marketing under consideration. It, likewise, offers knowledge of the social-media-related behavior of resorts that are leaders on both Twitter and Facebook, for benchmarking purposes.
El ranking de Shanghái (ARWU) es uno de los más conocidos e influyentes, buena prueba es su presencia en medios tradicionales y digitales cuando se publica cada año, siendo de los más utilizados y ...referenciados en la gestión universitaria. Este trabajo analiza la sensibilidad y la elasticidad de los indicadores que lo integran, distinguiendo entre indicadores de naturaleza personal e institucional. El análisis se centra en las universidades españolas dentro del millar recogidas en 2021. El resultado identifica, y cuantifica, las universidades más y menos sensibles y elásticas a los diferentes indicadores, tanto respecto a la posición como a la puntuación. Además se identifican cinco grupos homogéneos de universidades en función de su elasticidad. El estudio prueba la gran heterogeneidad de cada indicador para cada universidad. Esto es útil para realizar benchmarking entre universidades e identificar acciones de mejora para gestionar la presencia en el ranking.
The principal factors that influence satisfaction with a university are analyzed in this paper. A distinction is drawn for that purpose between the factors that intervene before, during, and after ...the phase of university education, at all times from a graduate perspective. A sample of 9380 interviews with graduates from three separate academic courses is prepared to achieve our objective. Artificial neuronal networks are applied, with which both categorical and continuous variables may be processed, testing different network architectures (number of layers, type of learning, and algorithm). The results indicated that the variables reflecting the quality of the education received and entry into the employment market are the variables that determine satisfaction to a greater extent and less so than the motives for their choice of university course, scientific area, demographic variables, and academic records.
Celotno besedilo
Dostopno za:
BFBNIB, DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
La investigación es una misión fundamental de la universidad que determina la producción científica, que, a su vez, está asociada al desarrollo social y económico. Los indicadores bibliométricos ...proporcionan una medida de la producción científica. Por otro lado, la medida de dicha producción distinguiendo por campos y especialidades es mucho más útil y permite conocer interesantes detalles para la gestión, tanto de una universidad como de un sistema universitario. Utilizando los indicadores bibliométricos del ranking ARWU, se analiza por campos y especialidades con especial énfasis en las universidades españolas. Se identifican los puntos fuertes y débiles por especialidad en cuanto a volumen y calidad de la producción, impacto, reconocimiento y colaboración internacional, así como el posicionamiento internacional de las universidades españolas. De todo ello se derivan recomendaciones para la gestión.
Meta-ranking to position world universities Luque-Martínez, Teodoro; Faraoni, Nina
Studies in higher education (Dorchester-on-Thames),
04/2020, Letnik:
45, Številka:
4
Journal Article
Recenzirano
University rankings have proliferated in recent years and have been diverse, with a variety of profiles. This paper deals with the task of obtaining one single summarized ranking based on a selection ...of the most widely known rankings, in short, a meta-ranking. Five of the best-known rankings were selected and a database compiled with the major world universities that appear in at least four of the five rankings chosen. A meta-ranking was constructed, which differentiates between two dimensions, identifying the positions of universities in each and checking bias. The positioning of the universities is shown and seven clusters of world universities are identified, differences examined according to size, quality of scientific production, level of internationalization, features of the economic context and institutional attributes (staff-to-student ratio and percentage of female students). These results are useful for benchmarking by universities and national university systems, with a view to planning decisions.
Celotno besedilo
Dostopno za:
BFBNIB, DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
En el presente trabajo se analiza el impacto de las motivaciones de elección de los estudios, el sexo, el área científica y el nivel educativo de los padres. La muestra está integrada por 9 360 ...egresados. Los resultados indican que las motivaciones de tipo intrínsecas, sobretodo la vocación, conducen a una mayor satisfacción, variando según el área científica. Las mujeres son más vocacionales y tienen una mayor satisfacción. Los alumnos cuyos padres tienen bajo nivel de estudios tienen una mejor valoración de la experiencia universitaria. Además, a través de la técnica de segmentación jerárquica se determina el perfil de egresado que presenta una mayor satisfacción. Conocer la importancia de las variables pre-universitarias y su impacto en la satisfacción tras finalizar los estudios es una información fundamental para orientar las decisiones de las instituciones universitarias, de los futuros estudiantes y de la administración educativa.
El turismo de montaña, que incluye estaciones de esquí y áreas naturales protegidas, ha de buscar un equilibrio entre satisfacer las necesidades de los visitantes y el respeto al medio ambiente. En ...dicha búsqueda, el marketing puede desempeñar un importante papel. Este trabajo trata de responder a la falta de estudios sobre la aplicación del marketing en las actividades de turismo de montaña y, en particular, en la comunicación en redes sociales comparando la aplicación y la percepción que se tiene del marketing en las estaciones de esquí con los parques naturales y nacionales. Para ello se ha realizado una auditoría de marketing preguntando a directivos y técnicos de unos y otros y se han analizado 26 indicadores de redes sociales (Twitter y Facebook). Las estaciones de esquí presentan un mayor enfoque al marketing salvo en aspectos relativos al impacto ambiental. Los resultados muestran la diferente sensibilidad y los aspectos donde hay mayor divergencia, distinguiendo por el grado de importancia como por el grado de adecuación que se les otorga mediante la matriz de importancia-adecuación. También es mayor el dinamismo en redes sociales de las estaciones de esquí.
Purpose - The purpose of this article is to determine the relative importance of the ecological attribute when other attributes referring to the functional performance of a brand are taken into ...account, and check the effectiveness of environmental labels.Design methodology approach - The paper establishes an experiment in which 352 women responsible for the household shopping are exposed to different levels of environmental information. The study analyses the effect said information has on product attitude and purchase intention. In order to transmit the information, a leaflet specifically designed for the research was used.Findings - This study confirms the presence of a positive effect of environmental associations on brand attitude, though this effect is smaller than that of other functional attributes. It also demonstrates that using independent environmental certifications strengthens beliefs in the product's ecological performance.Research limitations implications - The use of washing powder can limit the feasibility of extrapolation of the results to other products. Therefore, a replication in other product categories is necessary advisable.Practical implications - In the light of the results, using environmental associations certified by independent bodies is recommended. This would help improve both brand attitude and brand equity.Originality value - This paper increases the knowledge about the precise commercial usefulness of environmental associations in relation with other attributes.
Daily worldwide newspapers print articles exposing government corruption. Yet these messages do not lead to a loss of votes for the corrupt parties. Sympathizers’ partisan bias, which respectively ...minimizes and maximizes corruption and positive messages of their own parties respectively, is widely considered the main cause of the loss of effectiveness of political communications. Despite the well‐established existence of such bias when processing political information, little is known as to its psychological origin. Through the use of neuroscience (fMRI), this study explores the underlying brain mechanisms of negative (corruption) and positive political messages related to a conservative and a socialist Spanish political party, as well as the differences between their sympathizers. The findings reveal that negative (vs. positive) political messages exert the greatest neuroimaging impact on the electorate, as shown in aversive, risk, and disappointment‐related brain regions. Interestingly, we show that there exists a main partisan bias against opposite parties (and not a positive bias toward one’s own party) that stems from a higher risk, ambiguity, and disbelief provoked by both positive and negative information about rival parties. Furthermore, this bias was more pronounced among conservative supporters. The current findings provide valuable insights for political parties to improve their communication campaigns.
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