The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence. The article provides ...meaning, definition and various dimensions of political marketing as a concept and method and differentiates it from mainstream marketing practices. The article also attempts to analyze the origin and development of the concept in different political and social contexts and its usage as a powerful instrument in election campaigning and policy making. The article explains the eight main functions of political marketing including product function, distribution function, cost function, communication function, new management function, fund raising function, parallel campaign management function and internal cohesion management function. The article also explains how the functions of political marketing are effectively applied on the electoral market and government markets. The article finally examines the success and failure of political marketing in creating public opinion in favor of the party. Here examples are taken from different countries including both democratic and non-democratic countries.
With the presence of MNCs and Big corporate players of the country, Gujarat holds a strategic position in the Indian power industry. It has been ranked 2nd in the Power Sector rating Report (2005) of ...CRISIL-ICRA submitted to the Ministry Of Power, India. Gujarat has installed capacity of 9288 MW with the projected peak demand of 10605 MW. The expected addition of 536 MW by the end of 2007 will still result into the deficit of almost 2652 MW in the installed capacity by the year end. This depicts the growth prospects in the power sector of the state. The article gives an overview of the major public and private players in energy sector, performance and prospects of energy sector including oil& natural gas and renewable energy sources. The projections of the per capita energy consumption suggest a tremendous growth, which will be nearly impossible to deal with the current power generation capacity. The massive expansion is needed to cater the growing power needs in order to sustain a growth in not only secondary but also in the primary and tertiary sectors of the economy. The article also highlights the achievements of Jyotigram Yojana, the flagship programme of Gujarat Government to provide uninterrupted supply of electricity to rural areas
This article explores the role of Right to Information Act in effective Implementation of NREGA through checking corruption. For substantiating the core argument, the paper examines the success story ...of NREGA in Rajasthan.Section one of the article explains RTI, its significance in giving transparency and accountability in NREGA , the procedures to be followed in using RTI, need for mass participation and role of civil society. Section two discusses the pioneering role of Aruna Roy and MKSS in Rajasthan for making RTI and NREGA a reality. Compare to other states, NREGA experiment was successful in Rajasthan mainly because of the mass awareness campaigns, muster roll verification, periodic social audit, active role of PRIs etc. The paper also highlight the achievements of NREGA in Rajasthan like checking migration to urban areas, Natural Resource Management include water conservation and harvesting structure, drought proofing, micro irrigation works, provision of irrigation facilities to land owned by SC/ST, rural connectivity, renovation of water bodies, and pasture land development
The article examines growth experience in various sectors of the state and analyzes the medium and long term growth potential of the economy. Sector-wise performance of Gujarat economy is analyzed ...with a focus on key engines of growth and the effective role of these growth engines in macro economic acceleration of Gujarat Economy. During the nineties, Gujarat improved its economic performance remarkably in almost all secondary and tertiary sectors. While Gujarat has very strong performance in the manufacturing, electricity, construction, transport & communication, and services sector, its major weaknesses is in the primary sector. The article attempts to identify principal drivers of the economy in the state and their contribution to economic growth. The sectors are- Energy, Oil & Gas, Agro &food processing, Textiles, Diamonds, Petrochemicals, SEZ etc. Concluding section highlights policy recommendations for sustained economic growth including land reform, investment in education and infrastructure, ports, more FDI, transparency and efficiency in administration, attaining social cohesion, macro economic management etc
The article examines growth experience in various sectors of the state and analyzes the medium and long term growth potential of the economy. Sector-wise performance of Gujarat economy is analyzed ...with a focus on key engines of growth and the effective role of these growth engines in macro economic acceleration of Gujarat Economy. During the nineties, Gujarat improved its economic performance remarkably in almost all secondary and tertiary sectors. While Gujarat has very strong performance in the manufacturing, electricity, construction, transport & communication, and services sector, its major weaknesses is in the primary sector. The article attempts to identify principal drivers of the economy in the state and their contribution to economic growth. The sectors are- Energy, Oil & Gas, Agro &food processing, Textiles, Diamonds, Petrochemicals, SEZ etc. Concluding section highlights policy recommendations for sustained economic growth including land reform, investment in education and infrastructure, ports, more FDI, transparency and efficiency in administration, attaining social cohesion, macro economic management etc
The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence. The article provides ...meaning, definition and various dimensions of political marketing as a concept and method and differentiates it from mainstream marketing practices. The article also attempts to analyze the origin and development of the concept in different political and social contexts and its usage as a powerful instrument in election campaigning and policy making. The article explains the eight main functions of political marketing including product function, distribution function, cost function, communication function, new management function, fund raising function, parallel campaign management function and internal cohesion management function. The article also explains how the functions of political marketing are effectively applied on the electoral market and government markets. The article finally examines the success and failure of political marketing in creating public opinion in favor of the party. Here examples are taken from different countries including both democratic and non-democratic countries.
With the presence of MNCs and Big corporate players of the country, Gujarat holds a strategic position in the Indian power industry. It has been ranked 2nd in the Power Sector rating Report (2005) of ...CRISIL-ICRA submitted to the Ministry Of Power, India. Gujarat has installed capacity of 9288 MW with the projected peak demand of 10605 MW. The expected addition of 536 MW by the end of 2007 will still result into the deficit of almost 2652 MW in the installed capacity by the year end. This depicts the growth prospects in the power sector of the state. The article gives an overview of the major public and private players in energy sector, performance and prospects of energy sector including oil& natural gas and renewable energy sources. The projections of the per capita energy consumption suggest a tremendous growth, which will be nearly impossible to deal with the current power generation capacity. The massive expansion is needed to cater the growing power needs in order to sustain a growth in not only secondary but also in the primary and tertiary sectors of the economy. The article also highlights the achievements of Jyotigram Yojana, the flagship programme of Gujarat Government to provide uninterrupted supply of electricity to rural areas
This article explores the role of Right to Information Act in effective Implementation of NREGA through checking corruption. For substantiating the core argument, the paper examines the success story ...of NREGA in Rajasthan.Section one of the article explains RTI, its significance in giving transparency and accountability in NREGA , the procedures to be followed in using RTI, need for mass participation and role of civil society. Section two discusses the pioneering role of Aruna Roy and MKSS in Rajasthan for making RTI and NREGA a reality. Compare to other states, NREGA experiment was successful in Rajasthan mainly because of the mass awareness campaigns, muster roll verification, periodic social audit, active role of PRIs etc. The paper also highlight the achievements of NREGA in Rajasthan like checking migration to urban areas, Natural Resource Management include water conservation and harvesting structure, drought proofing, micro irrigation works, provision of irrigation facilities to land owned by SC/ST, rural connectivity, renovation of water bodies, and pasture land development
Groundwater constitutes about 89% of the total fresh water resources in the planet. But in recent years, due to over exploitation of ground water and erratic nature of monsoon, there has been ...depletion of ground water across the world. Depletion of ground water has reached to the extent that it is virtually impossible to get the water table back. Even though there is a possibility of recharge of water from the other areas, the process is very slow and may take one year to replenish one meter. In view of this management of ground water has become one of the most significant issues in recent times. Added to it, there are also environmental problems such as aqua for mining, salt water intrusion, stream base flow reduction etc. For several reasons the efficient management of ground water resources through market mechanism has become difficult. Against this context the present article attempts to analyze the need for sustainable ground water management in India. The article also briefly discusses the concept of sustainable ground water management, factors affecting ground water availability, different approaches towards developing and using available ground water with out adversely affecting the hydro-geological balance. Further, the paper highlights strategies for sustainable groundwater management, including development of aquifers, rainwater harvesting and artificial recharge methods. The article offers some relevant policy recommendations for sustainable groundwater management in India.
Watershed management is considered by scholars as well as practitioners across the world as the most appropriate approach to ensure the preservation, conservation and sustainability of all land based ...resources and for improving the living conditions of the people in uplands and low lands. More over watershed management technologies have proven to be effective for mitigating erosion on sloping land, stabilizing landscapes, providing clean water, stabilizing and improving agrarian production systems on small and medium scale. The degree of success of watershed management interventions primarily depends on the will of the people and the scale of activities involved in it. A watershed can be defined as a catchment or drainage basin. It refers to an area which has a ridgeline on three sides and whose surplus run-off is drained from a drainage point. Watershed management is the art and technique of managing watershed resources in way that maximum benefits can be derived from them without affecting the ecological sustainability. Watershed management requires an integration of all scientific knowledge from many disciplines and a combination of technologies, strategies and techniques with the development and use of available tools. Watershed management is a holistic concept, which tries to integrate several components like soil and water conservation, forestry development, agriculture and livestock. It tries to bring about the best possible balance in the environment between natural resources on the one side, and human and other living beings on the other. Recently, participation of people has become a core component of watershed management programmes. As FAO Food and Agricultural Organization rightly remarked, “The pendulum appears to be swinging in support of empowerment of people with regard to conservation of natural resources. Application of the integrated participatory approach has created, in some instances, social environments where varied cultures are working together to manage their natural resources on watersheds” . Thus, the process of stakeholder centric watershed management programme has provided a stimulus for the recovery and valuation of traditional practices resulting in a mix of ancient and current natural resource management practices. Against this context the present paper attempts to present certain specific models of sustainable watershed management successfully implemented in different parts of the world. The objective of the paper is to explore the methods, tools and strategies involved in these sustainable models.
