The aim of this paper is to analyze the factors that most influenced consumers in purchasing fashion products and the factors the most important to consumers during the COVID-19 pandemic, as well as ...whether there are any differences between the period prior to the pandemic and the period after it. The available research on the correlation between the pandemic and consumer buying habits and the factors influencing the purchase of products mainly dealt with consumer goods stimulated by the initial stockpiling of hygiene materials and food, books, recreational equipment, etc. On a purposive sample of 1,002 adult respondents in the territory of Serbia, the quantitative empirical research applying an online survey was conducted within the March-June 2021 period. The SPSS was used for data processing and analysis and for the interpretation of research results. In addition to descriptive statistics (frequency distribution, mean, standard deviation), comparative statistics (χ2-test, ANOVA, t-test) was used as well. The change in the attitude to consumption has led to the introduction of a new value system for consumers when purchasing fashion products. Understanding these factors will help the fashion industry find new approaches to satisfy the changed buying habits of consumers.
PurposeThe purpose of this paper is to explore how the health ministries of Turkey and Slovenia use Twitter as government agencies obliged to communicate with the ...public.Design/methodology/approachThis study employed a content analysis methodology to examine how Turkish (TR) and Slovenian (SLO) health ministries use Twitter for informing and encouraging behavior change in the public. A total of 662 “tweets” were analyzed. Drawing on prior studies, a coding scheme was developed and employed, and χ2 and t-tests were conducted for data analysis. Additionally, this study aimed at effecting a content analysis according to the “four models” method of Grunig and Hunt regarding efforts made to build communication with the public.FindingsThis study uncovered that the TR and SLO health ministries did not utilize two-way communication principles for Twitter communication, and their frequency of Twitter use is inadequate.Research limitations/implicationsThe sampled tweets were selected by using a scientific sampling method. However, this might not have been substantial enough to represent the entirety of tweets in the study timeframe. Analyzing tweets across a longer timeframe would be helpful in confirming this study's findings. This study was also limited to two countries and to publicly available tweets; the messages of health ministries' followers to the ministries themselves were not examined. The findings of this study may not be generalizable to other countries. Other potential studies, with a particular focus on this topic, may be able to measure individual perceptions of the credibility and usefulness of messages from health ministries and their willingness to engage in two-way communication.Originality/valueThis study is one of the first to evaluate how the health ministries of Turkey and Slovenia communicate on Twitter and to apply the four models of Grunig and Hunt with regard to Twitter. This study also identified that noncompeting government agencies were not minded to communicate with their publics.
Članek obravnava koncepte odgovornosti podjetja kot pojma uporabne etike in povezuje filozofske in družboslovne pristope ter spoznanja. Namen članka je na osnovi konstruktivistično interpretativne ...paradigme preiskati in soočiti nekatere sorodne koncepte odgovornosti podjetja glede na njihovo normativno vsebino, in sicer glede na primernost njihove uporabe kot paradigmatske teorije za poslovno etiko. Tako so analizirani koncepti družbene odgovornosti podjetij, družbenega učinka podjetij in teorije déležnikov, kar vodi tudi k analizi ključnih sodobnih konceptov, kot so odgovornost podjetij, pristojnostna odgovornost in korporativno državljanstvo, ki ponujajo pomemben konceptualni prostor za razumevanje poslovne etike onkraj njenih tradicionalnih meja. Izkazalo se je, da šibkost pojma družbena odgovornost izhaja iz manjka njegove filozofsko etične utemeljitve glede tega, kdaj ter pod katerimi pogoji in na kakšen način je nekaj moralni subjekt.
The article discusses the concepts of corporate responsibility as a concept of applied ethics and connects philosophical and social science approaches and insights from the point of view of ...philosophical (normative) ethics. The purpose of the article, based on the constructivist interpretative paradigm, is to investigate and confront some related concepts of corporate responsibility according to their normative-ethical content, namely according to the suitability of their use as a paradigmatic theory for business ethics. Thus, the concepts of corporate social responsibility, corporate social impact (or performance) and stakeholder theory are analysed, which also leads to the analysis of key modern concepts such as corporate responsibility, accountability, and corporate citizenship, which offer an important conceptual space for understanding business ethics beyond its traditional boundaries. It turned out that the weakness of the concept of social responsibility stems from the lack of its philosophical and ethical justification regarding when and under what conditions and in what way something is a moral subject.
This article aims to uncover the dimensions or characteristics of corporate governance in the literature of public relations that are also related to communication. We employed a methodological ...approach based on a systematic review of scientific articles in the field of public relations using the PRISMA method, along with content analysis through axial coding, the use of the Atlas.ti tool, and meta-analysis. After reviewing two major online research databases, Science Direct and Emerald, we narrowed our search to Public Relations Review as the fundamental scientific journal in the field of public relations. We identified 19 communication dimensions of corporate governance, consolidating related concepts into ten. The originality of this research lies in identifying key communication dimensions of corporate governance as an institutional framework for public relations. The research results reinforce the significant role of communication even in the processes of institutionalizing corporate governance.
Javne komunikacijske kampanje naj bi naslovnike opozorile na obstoj družbenega problema in povzročile spremembo stališč, védenja in vedênja. Medtem, ko so nekatere komunikacijske kampanje v družbi ...odmevne, dobro sprejete in uspešno izpolnjujejo svoj namen, se druge izvajajo, ne da bi jih sploh opazili. Vsaka, še zlasti javna komunikacijska kampanja mora upoštevati teoretske osnove, ki narekujejo, kako naj bodo strateško načrtovane in vodene ter na kašen način aj bodo izdelana merila za ugotavljanje njihove uspešnosti in učinkovitosti. Avtorja analizirata uspešnost in učinkovitost štirih 'preventivnih javnih komunikacijskih kampanj' Javne agencije Republike Slovenije za varnost prometa in na podlagi opravljene raziskave ugotavljata v kolikšni meri so pri obravnavanih kampanjah upoštevana temeljna teoretska načela za snovanje in izvedbo javnih komunikacijskih kampanj. V raziskavi sta uporabila analizo sekundarnega gradiva, strukturiran intervju in online anketo. Poglavitni rezultat analize je, da so obravnavane javne komunikacijske kampanje pomanjkljivo načrtovane.
Public communication campaigns should alert the addressees to the existence of a social problem and lead to a change of attitudes, knowledge, and behaviour. While some campaigns are greatly echoing ...within society, are being well accepted, and successfully fulfil their purpose; others are being executed without even being noticed. Every campaign of this kind must be based on theoretical foundations that dictate the way in which they should be strategically planned, managed, and define the type of measures based on which their effectiveness and efficiency can be evaluated. In the article, the authors analyses the effectiveness and efficiency of four 'public communication prevention campaigns' of the Slovenian Public Traffic Safety Agency and, on the basis of the research carried out, determine the extent to which this institution adheres to theoretical principles for the design and implementation of public communication campaigns in its public communication campaigns. The authors used the analysis of secondary documents, structured interview and online survey. The main result of the analysis is that the public communication campaigns in question are poorly planned.
Globalna finančna kriza, predvsem pa vzroki zanjo, je pokazala in potrdila pomen odgovornosti, preglednosti, poslovnih vrednot ipd. s strani organizacij in posameznih profesij ter nas spomnila na ...dejstvo, da organizacijsko delovanje in poslovanje poteka med resničnimi ljudmi in vpliva nanje, na njihova pričakovanja, pravice in obveznosti; delovanj. Nobena organizacija kot družbena entiteta ljudi z enakimi funkcionalnimi cilji in različnimi socialnimi interesi, ne črpa legitimnosti iz same sebe, niti je nima per se.
The purpose of the study is to analyze canvas tools (business modeling canvases) through the critical literacy method. The main goal of the study is to enlighten the existence of the implicit ...assumptions and contexts of these models and to point out the importance of such conceptual and contextual analysis of canvas tools in educational processes. Critical literacy is a special attitude toward the text, and in this study, a business model canvas tool is taken as a text. The method of critical literacy education is used here as a method of analyzing the material of the research, and also as the method suggested to teachers and coaches to use it in their work when using canvas tools. So, the study itself is a sort of a demonstration of the didactical approach that is suggested to teachers. The study concludes, if teachers will teach the students the skill of critical reading of business modeling tools, they will empower students with the skill of re-creating the world, to be able to develop new business models that will lead to transforming societies in which they live.
The purpose of our article is to link teaching methods to the satisfaction and success of students in online education. The creative courses, especially in the fully online education process, is ...challenging innovation in teaching. The specificity of an online study with one-month performance of courses is to force the lecturer to become more effective, and students in a compact learning effort. We have found that teaching using creative methods increases the effectiveness of students' study and performance; although not equally to all, but even the less successful students did not feel "losers". Among the creative methods we have taken into consideration are the fun theory, the introduction of icons/references with the possibility of student identification, teaching with examples of good practices, cooperation with the economy in solving practical challenges and virtual mobility of students from various educational institutions and countries. The article presents and analyzes data from student evaluations and questionnaires in six courses, especially from the point of view of how the creative methods described in the article when innovating, such as virtual student mobility and work in international mixed online teams and cooperation with the economy, influence both the general satisfaction of students with the subject as well as the acquisition of planned subject specific and general competence of subjects. In conclusion, we find that on-line studies require a very precise and targeted lecture. If students want to acquire the required competences, the relationship between theory and practice is about 30 : 70. Our recommendation is that students fully conquer a smaller amount of content than superficially transform the larger one. We believe that our findings will help lecturers in the field of creative subjects, in addition to creative communication and advertising, as well as subjects in the field of public relations, in introducing creative methods of teaching in everyday lectures and, consequently, with more successful outcomes of the subject.
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