An increased use of social networks is one of the most far-reaching consequences of the COVID-19 pandemic. Aside from the traditional media, as the main drivers of social communication in crisis ...situations, individual profiles have emerged supported by social networks, which have had a similar impact to the more specialized communication media. This is the hypothesis of the research presented, which is focused on health communication and based on a virtual ethnography methodology with the use of social metrics. The aim is to understand the relationship established between the population in general and digital media in particular through the measurement of engagement. In this regard, a comparative study was carried out that describes this phenomenon over a period of six months on three social networks: YouTube, Twitter and Instagram, with a sample composed of specialized health media versus healthcare professionals. The results point to a new communications model that opens up a new space for agents whose content has a degree of engagement comparable to and even exceeding that of digital media specialized in health communication. The conclusions show that the crisis of the pandemic has accelerated the transformation of the communication sector, creating new challenges for the communication industry, media professionals, and higher education institutions related to market demands.
Introducción: Las redes sociales se han convertido en el actual escenario de crisis no sólo en el canal más consumido por los jóvenes, sino también en un caudal descontrolado de informaciones que ...tienden a polarizar las opiniones, a alimentar las controversias y a sembrar desconfianzas. Los medios –y con ellos los periodistas– deben definir nuevos modelos comunicativos adaptados a estos espacios virtuales donde recuperen su legitimidad y contrarresten la problemática expansión de la desinformación. Este trabajo se centra en el estudio de la confianza, el consumo y la percepción de los jóvenes españoles hacia los medios y las fake news sobre la premisa de que el conocimiento de las audiencias ayudará a los profesionales a recuperar la esencia del periodismo. Metodología: A partir de una metodología cuantitativa de carácter descriptivo y exploratorio, se aplica un cuestionario a una población de 465 jóvenes entre 18 y 24 años. El análisis se centra en dos constructos de estudio: 1) uso y consumo de medios y redes sociales; y 2) recepción, distinción y percepción de las fake news. Resultados: Los resultados evidencian una desconfianza abierta de la generación Z hacia a los medios, las redes, los políticos y los periodistas. La gran paradoja es que, admitiendo su recelo hacia las redes, los jóvenes declaran su consumo masivo. Discusión y conclusiones: La adecuación entre la información que se comunica y la realidad, así como la conexión con las expectativas de quienes la reciben, se convierte en una necesidad sustancial para el periodismo en el reto de legitimar su discurso en las redes sociales.
The Covid-19 pandemic has been a turning point in terms of communication and economics within the borders of the EU. Hence, the economic response to the consequences of the pandemic has been ...different from previous crises. Both factors influence the media's representation of the European project, and the construction of this image is particularly relevant to generating a favourable public opinion towards the European project. This research aims to determine how the Spanish media represent the Next Generation recovery funds and to determine the main discourses around this issue. We analysed news items disseminated by a sample of six leading Spanish news media through qualitative and quantitative methods by applying content and critical discourse analysis. The selection collects data via Twitter from July 2021 to March 2022. We found that media discourse reflects a pro-European sentiment, departing from previous Eurosceptic views. Next Generation funds have positively influenced Spanish perception of the EU and shifted the narrative towards Europeanisation. The EU's support for Spanish funds management advances European integration, but concerns about transparency and control remain. The findings show how the Spanish media present a pro-European view, placing the economic response as a window of opportunity for profound political, societal, and economic structural changes in Spain.
Un siglo después de su nacimiento, la radio se enfrenta a un entorno de competencia por la escucha de audio condicionado por los dispositivos y hábitos de consumo digital. En ese escenario, el ...podcast está adquiriendo una creciente relevancia en términos de oferta y penetración, si bien sus lógicas resultan cada vez más determinadas por la economía de las plataformas. Esta investigación sistematiza y compara los modelos de gestión de 12 redes independientes de podcast en España, México y Argentina, países donde más se ha consolidado el formato en el mercado hispanohablante. Los resultados revelan significativas diferencias en la catalogación de contenidos, las herramientas de difusión de los catálogos y las fórmulas de financiación, donde la suscripción se vislumbra como mecanismo más eficiente para el asentamiento del sector.
On the 1st of February 2017, The New York Times published the first episode of ‘The Daily’, a news podcast hosted by Michael Barbaro that, five years later, has become the most popular in the world ...with four million listeners each day and more than 3000 million accumulated downloads. The unprecedented success of this audio format, that has emerged in a traditional newspaper, has helped to revamp radio news and has spread in various versions all over the world. This investigation analyses daily podcasts in Spain and, by means of a quantitative and qualitative study, identifies their main themes, narrative structures, and expressive contributions based on four illustrative experiences in this market: ‘Quién dice qué‘, ‘AM’, ‘El Mundo al día’, and ‘Un tema al día’. The results reveal the consolidation of two clearly defined models: a more conventional one based on radio bulletins and news reports; and another, more innovative model that replicates the anglophone formula that opts for depth, dissemination, and a conversational tone to redefine the canons of the audio news narrative and take advantage of the potential of audio as a new distribution channel for newspapers in the digital eco-system.
In recent years, digital audio has undergone an explosion. The transformation of radio and its expansion to new channels and consumer devices, added to the rise of podcasts and streaming music ...platforms, have led to the transformation of the audio ecosystem. This transition from the audio medium to audio media has involved an integral change in content, as well as in its production and reception processes. In this regard, the aim of this paper is to approach the present digital audio scene from the standpoint of its content, formats, and broadcasting models as well as of the new professional profiles, business models, and consumer-relationship practices, providing a snapshot that is completed with a prospective reflection on the challenges facing radio in this new ecosystem.
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Dostopno za:
DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, UILJ, UKNU, UL, UM, UPUK
Desde la irrupción de Netflix en España, en 2015, los servicios de video bajo demanda por suscripción (subscription video on demand, SVOD) se han consolidado como referencias dominantes para el ...consumo de ficción (series y películas), pero en las últimas temporadas han empezado a incorporar también formatos de entretenimiento. Se trata de un macrogénero hasta ahora diferencial de las cadenas televisivas en abierto, junto a los informativos y las retransmisiones especiales. Esta investigación analiza los títulos de entretenimiento estrenados en los servicios SVOD en España en la temporada 2021-2022 e identifica sus características, similitudes y diferencias con las producciones del mismo género en la TV en abierto. Las conclusiones demuestran que el entretenimiento se ha asentado en los catálogos de los SVOD en España, y que estos formatos se asemejan a los ya emitidos en abierto: ello revela la estrategia de los operadores trasnacionales para competir con las programaciones de televisión tradicional en sus propios territorios.
Since the emergence of Netflix in Spain in 2015, subscription video on demand (SVOD) services have solidified their position as dominant references for consuming fiction (TV series and movies). However, in recent seasons, they have also begun to incorporate entertainment formats. This is a macro-genre that has traditionally been distinct from open-air television channels, alongside news programs and special broadcasts. This research analyzes the entertainment titles released on SVOD services in Spain during the 2021-2022 season, identifying their characteristics, similarities, and differences compared to productions of the same genre on open-air TV. The findings demonstrate that entertainment has become entrenched in the catalogs of SVOD services in Spain, and these formats resemble those already aired on open-air TV. This reveals the strategy of transnational operators to compete with traditional television programming in their respective territories.
Desde o surgimento da Netflix em Espanha, em 2015, os serviços de vídeo sob demanda por subscrição (subscription video on demand, SVOD) consolidaram-se como referências dominantes para o consumo de ficção (séries e filmes), mas nas últimas temporadas começaram também a incorporar formatos de entretenimento. Trata-se de um macro gênero que até agora tinha sido um diferencial dos canais de televisão de acesso aberto, juntamente com os noticiários e as transmissões especiais. Esta pesquisa analisa os títulos de entretenimento lançados em serviços SVOD na Espanha na temporada 2021-2022 e identifica suas características, semelhanças e diferenças com as produções do mesmo gênero na TV aberta. As conclusões demostram que o entretenimento se estabeleceu nos catálogos de SVOD na Espanha, e que esses formatos são semelhantes aos já transmitidos na TV aberta: isso revela a estratégia dos operadores transnacionais para competir com a programação de TV tradicional em seus próprios territórios.
Social networks have become the transforming axes of communication and, therefore, extensions of journalistic activity. Although they are exposed to the dissemination of fake news and hoaxes that ...fuel tension and damage the health of democracy, they are also propitious spaces to legitimize the media in their responsibility to disseminate rigorous, truthful, and verified information. This research study analyzes the informative discourse on Twitter of the most relevant press, radio, and television outlets in Spain with respect to the formalization of Brexit, i.e., the definitive exit of the United Kingdom from the European Union. Based on a qualitative methodology, from a sample of 52,188 tweets, the 646 messages about this process, published between December 15, 2020, and January 15, 2021, categorized according to the tags and content distributed on this social network, are analyzed. The work allows the recognition of this discourse, to address its effects in the economic, political, educational, and sports areas. In general, negative language is identified when presenting the repercussions of the withdrawal of the United Kingdom from the EU, especially for Spain. Some media outlets show no interest in the international scope of the process and focus only on the national one. However, most of the messages on Brexit have a pro-European slant, albeit generating little social noise (mainly retweets), with the exception of some users concerned about issues related to the status of Gibraltar, racism, or stereotypes of tourists from the UK.
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Dostopno za:
DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, UILJ, UKNU, UL, UM, UPUK
La plena conectividad digital de la población y el acceso ubicuo e instantáneo a la información y el entretenimiento han diluido la trascendencia de las parrillas de radio, que no obstante siguen ...resultando imprescindibles para transmitir la marca sonora identificativa de cada operador. Esta investigación realiza un estudio diacrónico de las programaciones generalistas en las principales cadenas comerciales españolas (SER, COPE y Onda Cero) entre 1999 y 2020 para constatar si su diseño se ha adaptado al nuevo entorno. A través de un análisis cuantitativo y cualitativo de variables formales y de contenido en las tres cadenas, la investigación constata una progresiva reducción en la oferta y el tratamiento expresivo de los programas, que tienden a una simplificación y homogeneidad en los temas y géneros poco competitiva con la eclosión y cada vez mayor diversidad de las plataformas de audio bajo demanda.
La inteligencia artificial (ia) en todos sus desarrollos avanza a mayor velocidad que la capacidad de instituciones y organismos para ofrecer respuestas legales, pero también deontológicas: asumir ...las implicaciones éticas de los nuevos escenarios digitales donde la tecnología aprende de las rutinas humanas con el fin de personalizar los contenidos resulta fundamental desde las esferas académica, política y empresarial. Este trabajo ofrece un marco interpretativo de la evolución de los altavoces inteligentes y asistentes de voz como herramientas de singularización de la información en paralelo al estudio del marco europeo para la creación de una ética de la ia. Los resultados muestran un esfuerzo de las instituciones por responder ante un avance imparable y demuestran que la ia no puede ser atendida únicamente mediante una normativización legal, sino que supone, sobre todo, una cuestión de preferencia ética.
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