Content has forever been king for marketing professionals, yet recently, discussions have intensified about the importance of content generation in building a digital reputation. The Cleveland ...Clinic's Health Hub is one of the leaders of the content marketing pack. The site is filled with content generated by experts within the organization. Users are encouraged to share as much of the stories on as many platforms as they choose. Mayo Clinic offers a similar site. Even the traditionally text-focused platforms have gone visual. Google+ offers lots of white space and larger photo options, and it's no secret that Facebook content with attractive visuals gets noticed more in a news feed.
Today, social media vehicles are an integral part of the physician marketing plan. The rise of online rating systems has made most physicians highly aware of the power of social media. Whereas years ...ago doctors could rely on word of mouth to boost their practices, today they need great ratings and a solid online reputation management plan. The trick to online reputation management is to take control of the search engine process and literally "rise above" negative reviews. Here are a few tips for doctors to better manage their online presence: 1. Build strong bio pages. 2. Think of a robust profile in Google. 3. Link up with LinkedIn. 4. Get professional with Facebook. 5. Ask for reviews the right way. 6. Make videos to provide total physician picture.
Gas-phase photochemical-model calculations predict ozone destruction mainly at middle and low latitudes at altitudes from about 25 to 50 km. Because most of the total column is located at lower ...levels near 20 km, the corresponding column depletion is at most a few per cent for the present atmosphere. Air enters the stratosphere largely in the tropics and descends in polar regions. ...air reaching the 20-km region above Antarctica has resided longer in the stratosphere and risen higher than that in mid-latitudes, allowing greater release of ozone-destroying chlorine. If a globally averaged ODP is required for policy formation, such estimates must be based on the physical insight acquired from observations15 with a view to evaluating errors in numerical models; the implications of polar ozone depletion for global ozone loss cannot be overlooked.
Organizations that have a clear social media strategy are clear to emerge as winners. This article presents steps to develop a solid social media plan, including: 1. Assess your current state. 2. ...Envision the future state. 3. Identify targets. 4. Get tactical. 5. Set a rational budget.
The Rockefeller foundation and biomedical sciences Löwy, Ilana; Zylberman, Patrick; Birn, Anne-Emanuelle ...
Studies in history and philosophy of science. Part A,
09/2000, Letnik:
31C, Številka:
3
Journal Article
Satellite retrievals of ozone and nitrogen dioxide from the Nimbus‐7 Limb Infrared Monitor of the Stratopshere (LIMS) reveal distinct spectral features which are collocated in frequency with Kelvin ...wave temperature fluctuations. These features represent a significant component of the unsteady variance in retrievals of O3 and nighttime NO2 in the tropics and are very similar to Kelvin wave temperature disturbances. Chemical fluctuations occur symmetrically about the equator, in phase across the tropics, and propagate downward, all consistent with the behavior of equatorial Kelvin waves. The phase structure of ozone perturbations mirrors that of temperature fluctuations in the upper stratosphere and mesosphere, only shifted 180°. The regular phase tilt with altitude disappears in the middle to lower stratosphere, where it is replaced by more or less barotropic behavior. That change in phase structure marks a transition from photochemical control in the upper stratosphere and mesosphere to dynamical control in the lower stratosphere. Fluctuations in NO2 propagate downward throughout the observed region, with a constant shift of 180° from temperature fluctuations. Only a slight indication of equatorial Kelvin waves is found in nitric acid, in accord with the weaker temperature sensitivity, relatively long lifetime, and small vertical gradient of HNO3 in the tropics. Fluctuations in ozone are consistent with dynamical and chemical mechanisms operating on that species. The response of ozone in a detailed photochemical calculation driven by observed temperature variability locks into agreement with the observed ozone variability above about 4 mbar, where O3 is under photochemical control. At lower altitudes, vertical transport is able to explain both the magnitude and phase of the observed fluctuations in ozone. The same considerations have only mixed success in explaining the observed variability of nitrogen dioxide. The amplitude of nighttime NO2 fluctuations is underestimated in the photochemical calculation by about a factor of 2. Although large enough to explain the discrepancy, contributions from vertical transport have the wrong phase. Observed fluctuations in daytime NO2, which have a much smaller signal‐to‐noise ratio, are at odds with both chemical and dynamical explanations. Contamination in the NO2 channel of LIMS by water vapor may be responsible for these discrepancies.
