•This study intends to provide insight into the relationship between the various concepts connected to internal communication practices.•We explored the relationship between engagement, employer ...brand, perceived organizational support and internal communication satisfaction.•The results showed a significant and positive relationship between all measured variables.•Regression analysis suggests that independent variables explained 78.9 per cent of the variation in internal communication satisfaction.
For modern organizations, attractiveness, profitability and future operations depend on their readiness to put employees and potential employees first and recognize them as the most important stakeholders for organizational development (Aggerholm, Andersen, & Thomsen, 2011). This study intends to provide further insight into the relationship between the various concepts connected to internal communication practices. To do this, 1805 employees from 12 large corporations participated in a national study exploring the relationship between employee engagement, employer brand, perceived organizational support and internal communication satisfaction. The results showed a significant and positive relationship between all measured variables. Regression analysis suggests that three independent variables (employee engagement, employer brand measured through employer attractiveness, and perceived organizational support) predicted and explained 78.9 per cent of the variation in internal communication satisfaction. These findings have practical and theoretical implications and underline the importance of understanding what influences employee satisfaction as well as helping shape better internal communication practices.
•The purpose of the study is to identify how the choice of communication media affects internal communication satisfaction.•We conducted an analysis of the most commonly used channels in corporations ...and linked the results to employees’ satisfaction and media choice.•In exploring internal communication satisfaction and satisfaction with media we found a strong positive correlation between the variables.•The companies that put a bigger effort into adjusting their media towards their employees’ needs, have more satisfied internal audience.
As the environment of internal communication is continually changing for a multitude of reasons, especially new technologies, organizations have to adapt fast in their attempts to reach their employees. When deciding on the type of channel to use, internal communication managers should be aware of their employees’ preferences. The purpose of this study is to identify how the choice of internal communication media affects internal communication satisfaction. In order to explore this relationship further, we conducted an analysis of the most commonly used internal communication channels in ten large corporations and linked the results to employees’ satisfaction and media choice. By expanding the knowledge on preferred communication channels, we are hoping to provide some insight for better management of internal communication.
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of ...people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
•The aim of this study was to investigate the relationship between corporate social responsibility, employer brands and reputation.•Investing into CSR and employer branding leads to beneficial ...outcomes since the linkages are proven to be positive.•Organizations that put effort into CSR and brand activities are recognized for it and this effort in turn affects their reputation.•Respondents assign good reputations to organizations that are perceived as socially responsible and with a good employer brand.
Reputation management requires coordination between internal understanding and external expectations (Cornelissen, 2011). The focus of this study were external expectations of potential employees. The main goal of the study was to contribute to the understanding of corporate reputation and its connections with perceived corporate social responsibility and employer brands. All three concepts were investigated amongst 550 senior college business students. The units of analysis were top twenty national organizations, rated according to a syndicated study on employer attractiveness. The results show that students assign good reputation to those organizations that are perceived as socially responsible and with a good employer brand. Reputation, at least according to our results, seems to be the umbrella concept that encompasses both perceived corporate social responsibility and perceived employer brands. Organizations that develop different strategies, policies and practices with regards to socially responsible behavior and nurturing employer brands have higher levels of perceived reputation among students. Additionally, students' perceptions and position on the list of the most attractive employers is consistent.
Abstract
This study explores how a major external crisis, like the COVID‐19 pandemic, affects employees' perception of their employers, as a result of changes in internal communication practices. A ...total of 3457 employees filled out a questionnaire on internal communication satisfaction and employer attractiveness; 1805 just before the first COVID‐19 outbreak in Europe and 1652 after the first outbreak. Multi‐group structural equation modelling was conducted to examine how the relationship between internal communication satisfaction and employer attractiveness changed as a result of the crisis. The effect of different internal communication aspects on employer attractiveness was altered. Horizontal communication remained only significant determinant of positive employer perception even after the crisis. Channels of internal communication and informal internal communication lost their significant influence on employer perception, whereas communication climate and level of available corporate information gained significant influence. This study elucidates how an external crisis alters the relationship between internal communication and employer branding and can help organizations optimize their communication strategies during and after a major crisis to retain and attract desired employees.
The purpose of this study was to explore how communicative responses and different sources of communication affect stakeholders’ perception of corporate reputation. The main goal was to explore the ...effects of crisis response strategy and source of crisis communication on organizational and speaker reputations. In a 2 × 2 scenario experiment, respondents judge corporate and speaker reputation of an imaginary organization. Apology as a strategy results in higher postcrisis reputation of both organization and speaker. However, the selection of the source has little effect on how people react to crisis response strategies. This means that a spokesperson can be as useful as a CEO which can be important if the CEO does not convey a positive presence on a screen.
PurposeThis study aims to contribute to the understanding of internal communication and its connections to engagement and employer brands. The authors wanted to test the relationship between the ...three variables and explore if employees' perception of employer brands is affected by internal communication satisfaction and engagement. Creating a desirable employer brand can have significant benefits for organizations, such as higher employee satisfaction, employee engagement and retention. It is crucial to have a clear grasp of how the determinants of these relationships affect each other.Design/methodology/approachA total of 1,805 employees participated in a large communication survey that measured internal communication satisfaction, employee engagement and perception of employer brand (operationalized as employer attractiveness). To test the relationship between variables, the authors used multiple regression analysis.FindingsThe results show internal communication satisfaction and employee engagement as significant predictors of employer brand. All of the internal communication satisfaction dimensions and two out of three employee engagement dimensions have been identified as determinants of at least two employer attractiveness dimensions.Research limitations/implicationsLimitations include using a cross-sectional dataset, which reduces the possibility of determining causality, using self-reports and a common source bias.Originality/valueThe authors added to the body of knowledge by analyzing the effects of workplace attitudes on attitudes toward the organization. The authors found that both internal communication satisfaction and employee engagement significantly shape the perception of employer brands.
Looking for digital in public relations Verčič, Dejan; Verčič, Ana Tkalac; Sriramesh, Krishnamurthy
Public relations review,
06/2015, Letnik:
41, Številka:
2
Journal Article
Recenzirano
The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. We also sought to assess ...whether these “new” media had induced the body of knowledge to redefine the term public and whether these media had induced us to think differently with regard to the rules of engagement with these publics. Our review of over 35 years of articles in the Public Relations Review that discussed ICTs and DSM media revealed a lop-sided growth of the field. But the focus has almost exclusively been on using these media as “tools” for purposes of media relations with negligent study of DSM media stakeholders and publics. Issues of the Digital Divide and Privacy are absent, while amalgamation of public relations, advertising and journalism in DSM media is overlooked.
In order to improve internal communication within organizations, it is necessary to understand it better. This study explores the potential impact of internal communication on employee engagement and ...employer attractiveness by testing the mediating effects of social exchange quality indicators. A survey of 1,805 employees was used to test the relationships between internal communication satisfaction, employee engagement, and employer attractiveness and the potential mediating variables; reflecting the perception of the social relationship between an organization and its employees. The results showed that communication satisfaction correlated positively with the social exchange quality indicators (psychological contract fulfillment and perceived organizational support) and both outcomes—employee engagement and employer attractiveness. Additionally, the social exchange quality indicators partially mediated the relationship between internal communication satisfaction and both employee engagement and employer attractiveness. Our findings were consistent with the theoretical models in which internal communication satisfaction leads to higher employee engagement and employer attractiveness.
Thirteen years ago, a study was conducted in which authors opened a question of applying co-orientation theory in studying communication behavior between two countries. The original study had two ...primary objectives: to compare attitudes toward certain issues relevant for the two nations and to examine degrees of agreement, accuracy, and congruency between two nations under the co-orientation model. The original study was later extended with another one in which authors included a third country and introduced not only evaluations of two countries’ attitudes toward a third country but also evaluations of opinions the two countries have between themselves (and to which the first is only an observer). They called it “second-order co-orientation.” More than a decade later, the original study was replicated to test how potential agreement, accuracy, and congruency between the two counties on these issues have changed over time.
