Mediji i sloboda: osnovna pitanja Vuksanović, Divna
Communication and media (Novi Sad, Serbia),
2022, Letnik:
17, Številka:
52
Journal Article
Odprti dostop
The text problematizes, from the perspective of media philosophy, the relationship between the philosophical concept of freedom and the possibility of practicing freedom today in the media.The ...concept of freedom is one of the central themes of all philosophy, while the media is a newer field of research in philosophical-critical thought. Freedom in the media, which we propose in our article, is understood as a selfevident phenomenon. It is mostly spoken of on the basis of segmented, bureaucratically articulated “standards”that are often reduced to numbers,that is, quantitative criteria. Modern media, which are primarily an industry (mainstream media, Internet, and social networks), and thus quantification, can also hardly contribute to any kind of human emancipation, since they unquestionably serve profit, i.e., large corporate systems. Moreover, they have recently been significantly infused with artificial intelligence, and social networks are the main training ground for its use. Therefore, it is absurd to expect emancipation through algorithms, which are increasingly used in modern media. It should also be emphasized that free journalism has been banished from the media scene, so to speak, if we exclude the few alternative media that are being systematically pushed out of the public sphere. After all, how can modern media be said to be working in the public interest (even for freedom), and Julian Assange, a symbol of the presentation of relevant facts in the global media space, has beenbimprisoned for a decade as a political prisoner or criminal, similar to many others, less known, like him?
First of all in this paper the definition of concept of culture is examined, and then we put the questions that concern the methodology of empirical research in the field of culture, concerning the ...concept of culture from which we start and “matrix” research, so – called models in culture. During the elaboration of the concept of culture and reexamine of empirical research of models in culture, we get to the conclusion that empirical research of models for which we concern that exist in the culture necessarily start from a certain cultural concept, and if this concept is not precisely defined, and then neither these researches are not theoretically relevant. In fact, in our opinion, such researches are more utilitarian character, and they serve, by majority, manage with cultural development – that mainly is done by cultural management and cultural politic – more than progress of scientific knowledge. So we get to the idea, that instead dealing with the forms of culture, theory of culture, opinion as philosophy of culture, should critically reexamine cultural values, which are dynamical and dialectical category.
This paper seeks to problematize the issue of understanding identity today, in the context of contemporary media activities, interactive aesthetics, and appearance of new species of affectivity
and ...sociability. Reconceptualising the traditional notion of identity and identical, which is media, aesthetically and technologically mediated, and thus transformed into the appropriate sensory, physical, and media generated data, the paper will suggest a review of conditions and bases for the creation, possibility of the establishment and dialectical development of not only new forms and standards of identity, but will try to establish a critical attitude towards them, based on experiences of an interdisciplinary-based paradigm of humanities and social sciences.
The text problematizes the status of media ethics in relation
to general theoretic discourse, investigating its grounding
as an applied ethic discipline. The article opens with consideration
of the ...media ethics in its relation to traditional
ethic concepts of various orientations and schools of thinking,
later to focus on a more specific media topics. Speculative
results of critical reflections on subjects such as modern
media ethics lead to conclusion that nowadays - due to ever
increasing influence of mass communication media and the
so called new media - could be more appropriate to reflect
on the phenomenon of media common ways in tracks of
classical Hegel’s Sittlichkeit, instead of media ethics based
on legal regulations in the field, that is on individualistic
concepts of civil ethics. Theories of Marshal MacLuan and
Paul Virilio also discussed and actualized in this essay support
such an approach.
The text questions the possibility of founding the ontology of the media without critical reflection of its establishment in theoretical text. Critical view of the media sphere and, in particular, ...effects of mass communication means in new technological environment, is the main topic of reconsidering the present relationship between the media and reality. In that regard, the essay polemizes with some current “ontological” theories of the media, virtual reality and cyberspace in light of their connection with the global world of culture. This connection has been interpreted as a two-fold bind: the world of media is, in a certain sense, constitutive for the sphere of reality, while the reality (economic, social, technological, ideological) is in the basis of the media per se which in its matrix “writes in” specific power structure. Consequently, the media ontology deals with the area of aesthetic illusion, where the “being” is the illusion. Here, most probably, originates virtual realism of a number of popular TV genres that transform TV image fiction into illusion of reality. That is why the question of establishing the media ontology, as well as the relationship between the media and reality, is a critical question par excellence, whereas critique of the media represents the necessary activity through which our modern culture is not only described but also clarified from the standpoint of its “truth” and metaphysical sense of acting.
This text draws attention to the so-called ‘dark side’ of the Internet and social media, with the special focus on popular network Facebook. Namely, in the time of escalation of new communication ...technologies, which again confirms the power of media, there is evidence that these technologies enable not only connection and instant interaction between users of network communication, but also a new form of social behavior – media constructed narcissism. This is not individual (Freud) or social narcissism (Lasch), but it is the case of completely new form of narcissistic behavior, that is illustrated using social network Facebook as example. Furthermore, judging by the research done among students in the USA, malignant narcissistic behavior (Vaknin), becomes new paradigm of ‘sociablity’, and, in other words, interaction. Number of friends on a certain profile verifies this sociability. Thus, this is socially constructed narcissism in cyber space, which is becoming, more and more, a trait of global culture that surrounds us.
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