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zadetkov: 262

261.	Can Sears Get Sexier but Keep the Common Touch? Oneal, Michael Bloomberg Businessweek, 07/1987 3006 Magazine Article Sears' CEO Michael Bozic is modernizing Sears' distribution system, buying from more specialty retailers and has joined with McDonald's Corp to market children's wear. A look at the company is ... presented.	Celotno besedilo Dostopno za: UL
262.	Special supplement: co-op advertising: targeting the hometown crowd Culicover, Robert Sales & marketing management, 04/1989, Letnik: 141, Številka: 5 Magazine Article Manufacturers are using cooperative advertising to target ads for local consumption, thus meeting retailer demands and getting the manufacturer's message over to the local public. Co-op funds are ...	Celotno besedilo Dostopno za: CEKLJ, NUK

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