Consumerism son yıllara ilişkin bir olgu değildir. Bu kavram 1960’lı yıllarda ortaya atılmıştır. Consumerism, tüketicilerin tutumlarını, işadamlarını ve hükümetleri olduğu kadar, çevreyi de ...etkilemektedir. Yöneticilerin, tüketicilerin haklarının korunacağını mutlaka anlamaları gerekmektedir. Çünkü sonuç olarak, hükümetler tarafından tüketici haklarının ve çevrenin korunması, işletmelere ilave bir yük getirecek, bu durumdan da işletme stratejileri etkilenecektir. Öte yandan tüm dünyada, hükümetlerin sadece tüketicilerin haklarının korunmasından sorumlu olmayıp, aynı zamanda çevrenin korunmasından da sorumlu olduğuna ilişkin bir inanış vardır. Dünya ekonomisinde yaşanan hızlı küreselleşme sonucunda, consumerismin gelişme aşamaları (consumerismin yaşam seyri) ve tüketicilerin pazarlamaya karşı tutumları arasındaki ilişki önemli bir konu olmuştur. Çünkü her ülke consumerism hayat seyrinin farklı aşamalarında yer almaktadır.
In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying ...business ethics in the field of corporate brand management is either conceptual or has been empirically conducted in relation to goods/products contexts. This is surprising because corporate brands are more relevant in services contexts, because of the distinct nature of services (i.e., intangible, heterogeneous, and inseparable) and the key role that employees have in the services sector (i.e., they can build or break the brand when interacting with customers). Accordingly, this article aims at empirically examining the effects of customer perceived ethicality in the context of corporate services brands. Based on data collected for eight service categories using a panel of 2179 customers, the hypothesized structural model is tested using path analysis. The results show that, in addition to a direct effect, customer perceived ethicality has a positive and indirect effect on customer loyalty, through the mediators of customer affective commitment and customer perceived quality. Further, employee empathy positively influences the impact of customer perceived ethicality on customer affective commitment, and customer loyalty positively impacts customer positive word-of-mouth. The first implication of these results is that corporate brand strategy needs to be aligned with human resources policies and practices if brands want to turn ethical strategies into employee behavior. Second, corporate brands should build more authentic communications grounded in their ethical beliefs and supported by evidence from actual employees.
Scholars increasingly argue that the vegan lifestyle reflects a broader pattern of how political behavior is becoming more individualized and private. Veganism is particularly viewed as an ...unconventional form of political participation, as it is conducted to address ethical concerns and to change market practices. However, this argumentation lacks detailed empirical data. By means of an original standardized survey of a purposive sample of 648 vegans in Switzerland, this study shows that (1) a vast majority of vegans is politically motivated and aims to induce change in society at large; (2) they are highly engaged in a broad variety of political activities; and (3) politically motivated vegans live vegan more strictly and are more politically active than vegans motivated by personal concerns. This study contributes to the understanding of political participation in current times, and the insights gained may prove useful to vegan movement groups or the food industry.
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Dostopno za:
DOBA, IZUM, KILJ, NUK, ODKLJ, OILJ, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly ...products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act more altruistically after mere exposure to green products than after mere exposure to conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products. Together, our studies show that consumption is connected to social and ethical behaviors more broadly across domains than previously thought.
As the prevalence of "conscious" consumption has grown, questions have arisen about its relationship to political action. An influential argument holds that political consumption individualizes ...responsibility for environmental degradation and "crowds out" genuine forms of activism. While European and Canadian empirical research contradicts this perspective, finding that conscious consumption and political engagement are positively connected, no studies of this relationship have been conducted for the United States. This article presents ordinary least squares (OLS) regression models for two datasets, the 2004 General Social Survey and a detailed survey of approximately 2,200 conscious consumers conducted by the authors, to assess the nature of the relationship between conscious consumption and political activism. The authors find that measures of conscious consumption are significantly and positively related to political action, even when controlling for political involvement in the past. The results suggest that greater levels of political consumption are positively related to a range of political actions.
Critics of political consumerism argue that it perpetuates a neoliberal belief that complex societal problems are best redressed through the market-coordinated choices and actions of socially ...responsible consumers. However, such critiques overlook how neoliberalism is actually enacted in particular socio-cultural contexts and the variegated ideological effects that result. To redress this gap, we analyze the “actually existing neoliberalism” manifest in a Slow Food network. This discursive system presents an intersection between a neoliberal discourse of passionate entrepreneurialism and a politicized therapeutic ethos that traces to the organization’s historical roots in Italian leftist politics. Through this actually existing neoliberalism, Slow Food enthusiasts constitute themselves as ethical agents who are sharing their passion and helping others gain autonomy from the corporate controlled, industrialized food system. This ideological framing buttresses the ethical authority of the Slow Food movement by countering the cultural condemnation that its politicized taste practices are elitist affectations.
An ongoing debate concerns the extent to which political consumerism constitutes political behavior. To address this debate, researchers have examined several predictors of political consumerism, but ...have not focused on its communicative dimensions, especially with respect to digital media. In this study we conceptualize political consumerism as a form of civic engagement, and we theorize that people who use social media are more likely to engage in political consumerism than those who do not. Using original survey data collected in the US, we find that political consumerism is more closely related to civic engagement than it is to political participation, and that use of social media mediates the relationship between general Internet use and political consumerism.
This study set out to better understand virtual consumerism (VC) by applying natural language processing (NLP) methods for sentiment and content analyses. A total of 318 articles related to VC were ...identified on
theguardian.com
Web site and analyzed by text mining methodology. A thematic, content analysis using the Leximancer program was performed to explore VC as a concept, and its related concepts and concept associations. For the purposes of “deep-dive insights,” further content and sentiment analyses were performed with MonkeyLearn and valence aware dictionary for sentiment reasoning. This triangulation in methodology enabled a comprehensive unstructured qualitative data analysis. The study identified key themes that characterize and define VC. It uncovered that, although there is predominantly positive sentiment toward VC reported in The Guardian online articles, negative sentiment also exists, presenting challenges for the industry to maneuver. The findings reveal that in the context of VC, a virtual experience is also a social experience in a virtual space, which is becoming and evolving. There are certain industries and sectors that are embracing VC, such as marketing, advertising and public relations, software development/IT, art/design, and entertainment, as well as science/technology. Some sectors and industries are experiencing challenges, such as security/law enforcement and medical, and hence display negative sentiment toward VC. Overall, this study presents a working definition of VC, a synopsis of the state of VC, and highlights areas for potential research to further our understanding of this phenomenon. It contributes to an improved understanding of VC for the industry and academia, and provides impetus for future studies focused on the emergent VC-relevant conceptual relationships.
Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361-383). This intentions-behaviour gap is ...important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture 8(3), 275-289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention— behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. We bring together three separate insights — implementation intentions (Gollwitzer: 1999, American Psychologist 54(7), 493-503), actual behavioural control (ABC) (Ajzen and Madden: 1986, Journal of Experimental Social Psychology 22, 453-474; Sheeran et al.: 2003, Journal of Social Psychology, 42, 393-410) and situational context (SC) (Belk: 1975, Journal of Consumer Research 2, 157— 164) — to construct an integrated, holistic conceptual model of the intention— behaviour gap of ethically minded consumers. This holistic conceptual model addresses significant limitations within the ethical consumerism literature, and moves the understanding of ethical consumer behaviour forward. Further, the operationalisation of this model offers insight and strategic direction for marketing managers attempting to bridge the intention-behaviour gap of the ethically minded consumer.
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