Fulfilling consumer expectations of corporate social responsibility (CSR) can bring strategic advantage to firms. However, research on the topic is fragmented across disparate disciplines, and a ...comprehensive framework to connect CSR supply and demand is missing. As a result, firms often supply CSR that does not attract demand, as signified by pessimism about ethical consumerism in recent years and the inconclusive link between corporate financial and social performance. In this study, we propose a framework of strategic CSR management to define how a company's supply of CSR could meet consumer demand for ethical products by aligning managerial and consumer perspectives. We then investigate empirically whether such a strategic approach, which integrates potential demand in CSR management, would influence consumer choice of products with CSR components. Our hybrid choice modeling allows the inclusion of psychological biases caused by social desirability and cynicism to increase result validity. The findings support the explanatory power of the framework and reveal that consumers prefer some CSR elements while others adversely aifect choices. This study advances the understanding of strategic CSR management and its impact on consumer choice and helps managers include the right mix of CSR characteristics in their products to satisfy ethical consumers.
Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special ...Issue (SI) and provide a comprehensive thematic literature review considering three broad categories or aspects of ethical consumerism research, (1) contexts of ethical consumption, (2) forms of ethical consumerism, and (3) approaches to explaining ethical consumer behavior. We summarize the articles of this SI as part of the thematic literature review to provide an understanding of how these articles and this SI’s overall contribute to ethical consumerism research. Each article in this SI offers new insights into a specific field of ethical consumerism while focusing on emerging market contexts. Overall, this SI expands knowledge related to the dynamics and challenges of ethical consumerism and offers future research directions in this area.
The role of shopping in human life in 2021 Samek, Ilona; Jańczyk, Magdalena; Milanowska, Joanna
Journal of education, health and sport,
09/2021, Letnik:
11, Številka:
9
Journal Article
Recenzirano
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Introduction: Society today is overly overwhelmed with advertisements for attractive products and ways to purchase them. The population is becoming richer and richer, which means they can spend more ...money on entertainment and their own pleasures.
Purpose: To present the role of shopping in human life in 2021 from the perspective of consumers.
Material and method: The study was carried out using the author's questionnaire. 260 questionnaires were collected and analyzed.
Results: Men (52.3%) and women (47.7%) participated in the study. More than half of them (53.8%) were employed and more than 30% were studying. One in three respondents earned cash income greater than the minimum national gross rate. Nearly 60% rated their material situation as good. The analysis showed knowledge of the term "consumerism" by 83.1% of people. The study showed that the respondents shopped several times a week (69.2%) and even daily (18.5%). In order to buy food products, they usually visited supermarkets (64.6%), and in buying products they were most often guided by quality (47.7%). They are most encouraged by sales (50.8%), as well as recommendations from friends (18.5%) and product ingredients (12.6%). The data shows that as many as 58.5% of respondents used shopping to improve their mood. They were also induced to buy products by advertisements in the media (49.2%).
Conclusions: For consumers, apart from the price, the quality of the products is of primary importance. They buy mainly in large supermarkets and via the Internet. The advertisements in media, promotions and the desire to improve one’s mood are the reasons of increasing phenomenon of consumerism.
In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for its capacity for revolt and anti-capitalist ethos, provides a rich site for utopian praxis, particularly ...in relation to a range of green and ethical marketplace behaviours. Arguing that space and place are essential to questions of ethics, ecology, and politics, we explore Exarcheia as a heterotopian space that fosters critique and experimentation, generating new ways of thinking and doing green/ethical behaviours. Drawing on data from a two-year ethnography, our findings not only challenge individualised and de-contextualised notions of the consumer, but also expose moralistic and post-political assumptions that often go unnoticed in ethical and green consumer research. We point to the need for a counter-strand in the literature that reviews instances that we recognise as ethical or green consumerism not in terms of identity projects or given ideas of ethics but rather with reference to the particularity of the spatial contexts in which they occur and their political implications.
W artykule przedstawiono aktualne cyfrowe trendy konsumenckie jako przykład konsumpcjonizmu
na świecie. Pierwsza część artykułu zawiera ogólne informacje i wprowadzenie w omawianą
tematykę z ...uwzględnieniem badań trendów konsumenckich dostarczonych przez firmę Ericsson. W kolejnej
części przedstawiono zbiór przykładowych artykułów dostarczonych przez autora na potrzeby pracy.
W wyniku dalszej eksploracji opartej na aktualnych danych empirycznych z Raportu Deloitte z 2022 roku
autor przedstawia zróżnicowaną ocenę i wnioski zebranych informacji empirycznych i merytorycznych.
Głównym celem jest pokazanie cyfrowych trendów konsumenckich w zakresie:
• posiadania urządzeń elektronicznych i dostępu do nich;
• posiadania urządzenia do noszenia;
• czasu do spędzenia przy korzystaniu z urządzeń elektronicznych;
• zestawienia wydatków na sprzęt elektroniczny w latach 2022-2021;
• decyzji o zakupie nowego lub używanego urządzenia elektronicznego;
• przyczyn wykluczających cenę zakupu nowego lub używanego urządzenia elektronicznego.
The article presents current digital consumer trends as an example of consumerism in the world.
First part of the article shows general information and introduction in discussed topic including consumer
trends researches provided by Ericsson. The next part shows some collection of examples articles provided
by the author on the need of the work. Through further exploration based on the current empirical data
from Deloitte Report from 2022 author presents diverse assessment and conclusion of collected empirical
and substantive information’s. The main goal is to show digital consumers trends in:
• possession and access to electronic devices;
• wearables devices;
• time to spend whilst using electronic devices;
• comparing expenses on electronic devices 2022 to 2021;
• decisions about buying new or used electronic device;
• reasons excluding price to buy new or used electronic device.
According to lifestyle politics theory, social media platforms introduce new ways for people to engage in civic life. Based on the communication mediation model, prior scholarship laid out ...theoretical and empirical foundations for how media exposure to the news positively influences people’s political participatory behavior through supplemental communicative processes. Building on this line of research, we rely on a two-wave panel survey of U.S. adults to examine how the different online and social media communicative patterns among U.S. citizens, such as news use, political expression, and discussion, predict political consumerism behavior - the purchase decision of consumers based on political or ethical reasons. Advancing diverse causal order structural equation models, this study highlights a positive influence of news consumption, social media political expression, and political discussion in explaining political consumerism (i.e., boycotting and buycotting). Specifically, results underscore the importance of political expression and discussion mediating the relationship between online, social media and WhatsApp news use and political consumerism. Implications for future research and limitations to the study are provided in the manuscript.
Marketplace Sentiments Gopaldas, Ahir
The Journal of consumer research,
12/2014, Letnik:
41, Številka:
4
Journal Article
Recenzirano
From outrage at corporations to excitement about innovations, marketplace sentiments are powerful forces in consumer culture that transform markets. This article develops a preliminary theory of ...marketplace sentiments. Defined as collectively shared emotional dispositions, sentiments can be grouped into three function-based categories: contempt for villains, concern for victims, and celebration of heroes. Marketplace actors such as activists, brands, and consumers have a variety of motives and methods for producing and reproducing sentiments. Activists plant, amplify, and hyper-perform sentiments to recruit consumers and discipline institutions. Brands carefully select, calibrate, and broadcast sentiments to entertain consumers and promote products. Consumers learn, experience, and communicate sentiments to commune and individuate in society. The emergent theory of marketplace sentiments (1) advances a sociocultural perspective on consumer emotion, (2) elevates the theoretical significance of emotional observations in cultural studies, (3) offers a sentiment-based understanding of the power of ideology, (4) indicates how activist sentiments can paradoxically benefit from brand co-optation, and (5) calls for human input in big data sentiment analysis. More broadly, the article proposes that cultures are systems of discourses, sentiments, and practices wherein discourses legitimize sentiments and practices, sentiments energize discourses and practices, and practices materialize discourses and sentiments.
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