L'OREAL's Approaches for Women in Science JITSUKAWA, Setsuko
Journal of the Clay Science Society of Japan (in Japanese),
2014/05/16, Letnik:
52, Številka:
3
Journal Article
Odprti dostop
Women researchers are increasing in number but actually their ratio remains still low, especially in Japan (14.3%, as of 2012). Worldwide cosmetic company, L'Oreal, launched a program "For Women in ...Science" in 1998 in order to recognize women researchers contributing to overcome the global challenges of tomorrow, in collaboration with UNESCO, with a belief "The world needs science, Science needs women". Since then, the Program encourages women talents through the L'Oreal-UNESCO For Women in Science Awards, the L'OREAL-UNESCO International Fellowships, and the L'OREAL-UNESCO National Fellowships, and supported more than 2,000 women researchers from 115 countries. In Japan, Nihon L'OREAL K. K. deploys under this program National Fellowship in collaboration Japanese National Commission for UNESCO and has supported 32 young women researchers since its creation in 2005. The company also engages various enlightening activities for "Rikejo", women students and researchers working in scientific fields.
로레알 그룹의 수직적 브랜드 확장 전략 김나래; Na-rae Kim; 장미숙 ...
한국미용학회지,
08/2021, Letnik:
27, Številka:
4
Journal Article
To compete in the current cosmetics market, strategic changes are needed according to the target market. Therefore, in this study, L'Oreal Group, the No. 1 global sales company, was selected as the ...subject of the study to study vertical brand expansion strategies used within the cosmetics industry. The purpose of the study is to analyze the vertical brand expansion strategy of L'Oreal Group and examine its effectiveness. The method of research is qualitative research that considers degree papers, journals, related books, and accounting materials from 1995 to 2020 by the L'Oreal Group. The results of the study are as follows. First, after examining L'Oreal Group's vertical brand expansion strategy, it was found that it used strategies such as ‘Mergers and Acquisitions of Various Brands’, ‘Brand Management by Business Department’, and ‘Localization’. Second, looking at the vertical brand expansion effect of L'Oreal Group, it was found that it gained the effect of ‘Increasing Sales’, ‘Strengthening Brands’, and ‘Ease Market Access’. Therefore, it can be concluded that the effect of a differentiated vertical brand expansion strategy played a role in L'Oreal Group's growth into the world's No. 1 cosmetics company. This suggests that utilization based on success stories is important, not indiscriminate application of vertical brand expansion strategies. We hope that further research will be conducted on the vertical brand expansion and online business trends of cosmetics companies in the future.
Business models are widely referred as the `logic of the firm' - how it operates and creates value for its stakeholders. The paper, based on the CR Framework of business models, identifies the ...components of business models and models the value creation relationship among them by demonstrating business models of two world famous cosmetics companies. The results of the empirical analysis exhibit fully the good applicability of CR Framework for characterizing the logic of the firm.
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