A work that clearly and rigorously highlights commercial strategies to take advantage of the social prestige of Science. Una obra que de manera clara y rigurosa pone en evidencia las estrategias ...comerciales para aprovecharse de prestigio social de la Ciencia.
Dit artikel behandelt de mate waarin en de manier waarop genderongelijkheid is veranderd in de dagbladberichtgeving over artistieke genres in Frankrijk, Duitsland, Nederland en de Verenigde Staten ...van 1955 tot 2005. Via een kwantitatieve inhoudsanalyse van twee elitekranten per land voor de jaren 1955, 1975, 1995 en 2005 zijn alle artikelen over kunst en cultuur in kaart gebracht (n = 15.379). Onze resultaten laten ten eerste verrassend weinig cross-nationale verschillen zien in de dagbladaandacht voor vrouwen in kunst en cultuur. Ook constateren we dat er in de afgelopen vijf decennia in geen van de onderzochte landen ook maar bij benadering gendergelijkheid is bereikt. Hoewel vrouwen ondervertegenwoordigd zijn in de dagbladberichtgeving over alle artistieke genres, vonden we duidelijke verschillen tussen genres, met name tussen architectuur (stereotypisch ‘mannengenre’) en moderne dans en mode (stereotypische ‘vrouwengenres’). Ten vierde neemt het percentage vrouwen vooral toe in de dagbladaandacht voor in prestige gedaalde genres die behoren tot de ‘hoge’ cultuur. Ten slotte vonden we dat naarmate de status van het type actor toeneemt (van leken naar artistieke leiders) het aandeel vrouwen in de dagbladaandacht voor kunst en cultuur afneemt.
Previous research has argued that occupational prestige is a social fact founded in the collective conscience and prestige perceptions morally grounded. Ideas of strong consensus in perceptions rest ...on comparisons of compressed mean values, and the similarity between what prestige an occupation has and what it ought to have has not previously been empirically explored. Drawing on survey data and a discrepancy index, the present study explores the resemblance between descriptive facts and normative values in perceptions of occupational prestige and consensus and discrepancies in prestige perceptions. The analysis showed discrepancies in descriptive and normative prestige perceptions for welfare and cultural occupations. The differences in perceptions can be explained by sex, beliefs about what factors give prestige to an occupation, and the prestige of one’s occupation.
The first ethnographic study of Delhi's All India Institute of Medical Sciences, Special Treatment follows a group of students and explores how the institution's prestige is reproduced by powerful ...norms attached to ambition, aspiration, caste, class, and the role of medicine in society.
This article reviews the literature on Mass Prestige (Masstige) based marketing and analyzes the evolution of the 'masstige strategy' with a focus on how this phenomenon evolved from conventional way ...of marketing premium brands. We synthesise the findings of prior studies, analyse different dimensions, identify research gaps, call for using existing measures like Masstige Mean Score Scale (MMSS) and develop new measures which would facilitate further research in this niche area as well as help the practitioners in developing marketing strategies for luxury/premium brands. It was found that masstige research hitherto has focused on product-based brands and not taken into account the brands from service sector. This review aims to critically examine the previous studies on masstige marketing and identify potential research opportunities. We propose the Mass-Luxury continuum to place product or service brands in terms of mass prestige. Moreover, we develop ideas for future researchers based on the identified research gaps.
The purpose of this article is to reconceptualize the term “masstige” (Mass Prestige) marketing, develop a masstige model for brand management, and extend the use of the Masstige Mean Scale (MMS). ...The study was conducted based on the data from 600 individuals living in the United States, France, and India using a structured questionnaire consisting of different factors/sources of brand equity, such as mass prestige, brand knowledge, and perceived quality. On the basis of the findings, we establish that the greater the brand's Masstige Mean Index (MMI) value (“MMIV”), the higher the potential customers' top-of-mind brand awareness. Low MMIVs imply that firms have a long way to go to build their brands. We argue that MMI may allow firms to measure brand equity in different regions, within a country or in foreign countries, to derive insights into the popularity of their brands. We posit three theoretical propositions and develop two theoretical models (i) a hexagon model and (ii) a three-stage model for masstige marketing to define, reconceptualize, and explain the phenomenon.
This study addresses stratification in the global higher education research community and the changing geography of country affiliations in six elite journals. The distribution of country ...affiliations is analyzed from a longitudinal perspective (1996–2018), and full-time and part-time authors in the field are contrasted. The prestige maximization model and principal-agent theory provide the theoretical framework for the study, which examines 6334 articles published in six elite journals in the context of 21,442 articles in 41 core journals. The findings indicate that about 3.3% of academics have authored at least five articles (full-timers). These authors constitute the publishing core of the research community, while the 80% who have authored one article (part-timers) constitute its periphery.
Higher Education
(HE) and
Studies in Higher Education
(SHE) emerge as elite global journals, with an increasing share of non-Anglo-Saxon authors. Previously globally invisible countries became visible almost exclusively through HE and SHE. Global trends include the diminishing role of American researchers and the increasing role of researchers from Continental Europe, East Asia, and the cluster of 66 “other” countries. The single biggest affiliation loser is the United States, which had 42.5% of country affiliations in 1996–2003 but only 26.9% in 2012–2018. This reflects both the increasing share of non-American affiliations and the increasing yearly volume of HE and SHE publications, in which US academics tend not to publish massively.
•Masstige (Mass Prestige) is important, yet a relatively less investigated construct in the literature.•American laptop brands have the potential to be seen as prestige brands compared to Asian ...brands in India.•Our study contributes towards the development of the theory of masstige marketing based on product, promotion and place.
In recent years, competition between brands have been linked to mass prestige associated with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively less investigated construct in the literature. This study is an attempt to contribute to the literature grounded in masstige theoretical approach by examining the prestige associated with the four best-selling laptop brands: 1) two American brands (HP, Dell); and 2) two Asian brands (Lenovo and Acer). We analyzed the competition between these brands in the second fastest growing emerging market, India. In order to measure masstige value, we used the Masstige Mean scale (Paul, 2015). The results show that American brands have the potential to be seen as prestige brands while Asian brands are trailing behind in masstige value and competition. Finally, but not less important, this paper discusses the potential reasons for different masstige value of four laptop brands.
We examined how children reason about dominance and prestige in Colombia, Finland, and the USA, contexts that vary in terms of societal inequality and hierarchical organization. We tested 496 ...children aged 4–11 years old to determine whether they: i) recognized and discriminated between dominance and prestige, ii) preferred to learn from a dominant or prestigious character, iii) assigned leadership to a dominant or prestigious character, and iv) self-identified more with a dominant or subordinate character. Older children were more likely to recognize, prefer, learn from, and assign leadership to the prestigious character, and to identify with the subordinate. There were no cross-cultural differences in learning preferences, supporting evolutionary theories that posit a universal bias towards social learning from prestigious individuals. There was variation in leadership preferences; children were the most likely to assign leadership to a prestigious character in more egalitarian Finland, and least likely in more unequal Colombia. We argue that societal factors including levels of inequality and hierarchical social organization shape an underlying propensity for children to learn to reason about rank and to broadly favor prestige in leaders and models for learning from.
•Four-year-olds identify dominance and prestige as signals of high status.•Five-year-olds successfully differentiate dominance from prestige.•Older children prefer to learn from and assign leadership to a prestigious character.•Children in Finland connect leadership to prestige more than those in Colombia do.•Children in Finland self-identify with a subordinate more than those in Colombia.
This paper examines how Members of Parliament (MPs) in Germany and New Zealand (NZ), two countries with a similar Mixed Member Proportional (MMP) electoral system, define their representational focus ...and how they perceive the representational focus and prestige of list and district MPs. Relying on interviews with 25 German and 27 NZ MPs, it shows that there are differences in the representational focus of list and district MPs, but that they are limited. In particular, most list MPs also campaign in a district, and therefore-similar to district MPs-also argue that they primarily represent their district. More striking, however, is list MPs' greater likelihood of also mentioning a social group (e.g., families, single people, ethnic group) as the group that they primarily represent compared with district MPs. This was more often the case in NZ compared with Germany. When asking MPs about their perceptions of the representational focus and prestige of list and district MPs, list MPs see little difference. District MPs, by contrast, argue that district MPs' representational focus is more on their district and that district MPs also have more prestige than list MPs. This pattern is particularly strong in NZ.
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