Abstract Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its ...antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer’s trust and their relative importance. Empirical generalizations are based on 2,147 effect sizes from 549 studies across 469 manuscripts in numerous disciplines, representing a total of 324,834 respondents in 71 countries over a five-decade span (1970–2020). The key findings are thus that (1) integrity-based (vs. reliability-based) antecedents are more effective in driving trust, and (2) trust is more effective in improving primarily attitudinal (vs. primarily behavioral) outcomes. Moderation analyses unpack further heterogeneity. Notably, both integrity-based and reliability-based antecedents have become stronger drivers of consumer trust in recent years. Theoretical and practical contributions are discussed in addition to advancing important future directions.
Children acquire extensive knowledge from others. Today, children receive information from not only people but also technological devices, like social robots. Two studies assessed whether young ...children appropriately trust technological informants. One hundred and four 3-year-olds learned the names of novel objects from either a pair of social robots or inanimate machines, where 1 informant was previously shown to be accurate and the other inaccurate. Children trusted information from an accurate social robot over an inaccurate one, as they have been shown to do for human informants, and even more so when they perceived the robots as having psychological agency. However, children did not learn selectively from inanimate, but accurate, machines. Children can learn from technological devices (e.g., social robots) but trust their information more when the device appears to have mindful agency.
Traditionally, trust has been seen as a result of personal knowledge of an individual's past behavior. In this view, trust develops gradually over time based on an individual's cognitive assessment ...of the other person's behavior. However, high levels of trust have been observed among members of virtual teams, who often have little prior history of working together and may never meet each other in person. To integrate these two seemingly contradictory views of trust, this study manipulated team member characteristics and team member behavior to empirically test a two-stage theoretical model of trust formation and the influence of information and communication technologies (ICT) on trust formation. The results indicate that category-based processing of team member characteristics and an individual's own disposition to trust dominated the initial formation of swift trust. Once individuals accumulated sufficient information to assess a team member's trustworthiness, the effects of swift trust declined and knowledge-based trust formed using team members' behaviors (perceived ability, integrity, and benevolence) became dominant. The use of ICT increased perceived risk of team failure, which reduced the likelihood that team members would engage in future trusting behaviors.
A Survey of Trust in Social Networks SHERCHAN, Wanita; NEPAL, Surya; PARIS, Cecile
ACM computing surveys,
08/2013, Letnik:
45, Številka:
4
Journal Article
Recenzirano
Web-based social networks have become popular as a medium for disseminating information and connecting like-minded people. The public accessibility of such networks with the ability to share ...opinions, thoughts, information, and experience offers great promise to enterprises and governments. In addition to individuals using such networks to connect to their friends and families, governments and enterprises have started exploiting these platforms for delivering their services to citizens and customers. However, the success of such attempts relies on the level of trust that members have with each other as well as with the service provider. Therefore, trust becomes an essential and important element of a successful social network. In this article, we present the first comprehensive review of social and computer science literature on trust in social networks. We first review the existing definitions of trust and define
social trust
in the context of social networks. We then discuss recent works addressing three aspects of social trust:
trust information collection
,
trust evaluation
, and
trust dissemination
. Finally, we compare and contrast the literature and identify areas for further research in social trust.
•We introduce the concept of particularized trust in sociology into social commerce.•We categorize trust in social commerce intoparticularized trust and system trust.•We identify four ...individual-based antecedents of particularized trust.•We find particularized trust can be transferred into system trust.•We prove the moderating role of perceived similarity in social commerce context.
With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.
This article considers the impact of digital technologies on the interpersonal and institutional logics of trust production. It introduces the new theoretical concept of technology-mediated trust to ...analyze the role of complex techno-social assemblages in trust production and distrust management. The first part of the article argues that globalization and digitalization have unleashed a crisis of trust, as traditional institutional and interpersonal logics are not attuned to deal with the risks introduced by the prevalence of digital technologies. In the second part, the article describes how digital intermediation has transformed the traditional logics of interpersonal and institutional trust formation and created new trust-mediating services. Finally, the article asks as follows: why should we trust these technological trust mediators? The conclusion is that at best, it is impossible to establish the trustworthiness of trust mediators, and that at worst, we have no reason to trust them.
Trust is a key component of human relationships. Sex differences in trust behavior have been elucidated by parental investment theory and social role theory, attributing men's higher trust propensity ...to their increased engagement in physically and socially risky activities aimed at securing additional resources. Although sex differences in trust behavior exist and the neuropsychological signatures of trust are known, the underlying anatomical structure of sex differences is still unexplored. Our study aimed to investigate the anatomical structure of sex differences in trust behavior toward strangers (i.e., trust propensity, TP) by employing voxel-based morphometry (VBM) in a sample of healthy young adults. We collected behavioral data for TP as measured with participants in the role of trustors completing the one-shot trust game (TG) with anonymous partners as trustees. We conducted primary region of interest (ROI) and exploratory whole-brain (WB) VBM analyses of high-resolution structural images to test for the association between TP and regional gray matter volume (GMV) associated with sex differences. Confirming previous studies, our behavioral results demonstrated that men trusted more than women during the one-shot TG. Our WB analysis showed a greater GMV related to TP in men than women in the precuneus (PreC), whereas our ROI analysis in regions of the default-mode network (dorsomedial prefrontal cortex dmPFC, PreC, superior temporal gyrus) to simulate the partner's trustworthiness, central-executive network (ventrolateral PFC) to implement a calculus-based trust strategy, and action-perception network (precentral gyrus) to performance cost–benefit calculations, as proposed by a neuropsychoeconomic model of trust. Our findings advance the neuropsychological understanding of sex differences in TP, which has implications for interpersonal partnerships, financial transactions, and societal engagements.
We proposed and tested a moderated mediation model that jointly examines affect-based and cognition-based trust as the mediators and prosocial motivation as the moderator in relationships between ...transformational leadership and followers’ helping behavior towards coworkers. Data were collected from 348 sales and servicing employees and their supervisors in four private retail companies and five private manufacturing companies located in Southeast China. The results showed that both affect-based trust and cognition-based trust mediated the relationship between transformational leadership and followers’ helping behavior towards coworkers. Furthermore, moderated mediation analyses showed that affect-based trust mediated the relationship between transformational leadership and followers’ helping behavior towards coworkers only among employees with high prosocial motivation, whereas cognition-based trust mediated this relationship among only those with low prosocial motivation. Implications for the theory and practice of leadership are then discussed.
•This study sheds light on how customer trust repair occurs.•We investigate factors and conditions associated with trust recovery in a retailer.•Four factors and three contextual conditions are ...associated with trust recovery.•Trust recovery is not necessarily a direct result of a trustee’s repair activities.
Although in recent years academic interest in trust repair following a breach has grown significantly, we still know very little about how trust repair happens and in what contexts. This study focuses on customer trust repair following a major food adulteration scandal. Through a grounded theory study of customer experiences of real-life trust breakdown and recovery, we identify four factors (absence of further transgressions, positive personal experience with the retailer, the retailer’s normal functioning, and the normal behavior of other customers) and three contextual conditions (passage of time, institutional context, and immediate trust repair strategies) associated with customers’ trust recovery in food retailers. In addition, we show that trust recovery is not necessarily a direct result of the trustee’s trust repair activities, as theorized previously, before discussing the implications of our findings for theory and practice.
The absence of pharmaceutical interventions made it particularly difficult to mitigate the first outbreak of coronavirus disease 2019 (COVID-19). The current study investigated how interpersonal ...trust and institutional trust influenced the control process. Trusts and COVID-19 data in 44 countries and 50 US states were analyzed; institutional trust was associated with case fatality rate, and interpersonal trust was associated with control speed. Two independent behavioral experiments showed that institutional trust manipulation increased participants’ willingness to complete the COVID-19 test and that interpersonal trust manipulation increased conscious compliance with prevention norms and decreased unnecessary outdoor activities. Agent-based modeling further confirmed these behavioral mechanisms for two types of trust in the COVID-19 control process. New interventions are needed to help countries heighten interpersonal and institutional trust as they continue to battle COVID-19 and other collective threats.
•Institutional trust was associated with case fatality rate.•Interpersonal trust was associated with control speed.•Interpersonal trust decreases unnecessary outdoor activities.•Institutional trust increases people's willingness to be tested for COVID-19.
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