PurposeThis study aims to examine the moderating role of private label product type (organic vs non-organic) on the relationships between trust transfer, price fairness, perceived value and brand ...loyalty.Design/methodology/approachThe empirical data were gathered with the structured questionnaire from two groups of respondents who had previously purchased organic and conventional private label products. The direct, mediating and moderating effects were analysed with structural equation modelling.FindingsThe findings confirmed the trust transfer between the retail store and private label brand. The results revealed that both store trust and trust in private label brand positively influence price fairness and which, in turn, elicits higher perceived value. Perceived value was also found to influence private label brand loyalty. The multi-group analyses revealed that the magnitude of the trust transfer was accentuated by organic food private label. Furthermore, the relation between trust in private label brand, price fairness and perceived value was also greater in organic food private label.Originality/valueThis study utilized the trust transfer theory and equity theory as a theoretical foundation to provide novel insights into the moderating influence of private label product type on the relationships between the antecedents of private label brand loyalty. The results of the research can help retailers to develop successful private label brand marketing strategies.
Frequent and open interaction between venture capitalists (VCs) and entrepreneurs is necessary for venture capital investments to occur. Increasingly, these investments are made across jurisdictions. ...The vast majority of these cross-border investments are carried out in a syndicate of two or more VCs, indicating the effects of intraindustry networks needing further analysis. Using China as a model, we provide a novel multidimensional framework to explain cross-border investments in innovative ventures across developed and emerging economies. By analyzing a unique international dataset, we examine worldwide venture capital investment flows from 2000-2012 and consider the effects of geographical, cultural, and institutional proximity as well as institutional and relational trust. We find trust to mitigate the negative effects of geographical and cultural distance, where institutional trust is more relevant for investments in emerging economies, and relational trust is more relevant for investments in developed economies.
Rapid advancement of Internet of Things (IoT) and cloud computing enables neuroscientists to collect multilevel and multichannel brain data to better understand brain functions, diagnose diseases, ...and devise treatments. To ensure secure and reliable data communication between end-to-end (E2E) devices supported by current IoT and cloud infrastructures, trust management is needed at the IoT and user ends. This paper introduces an adaptive neuro-fuzzy inference system (ANFIS) brain-inspired trust management model (TMM) to secure IoT devices and relay nodes, and to ensure data reliability. The proposed TMM utilizes both node behavioral trust and data trust, which are estimated using ANFIS, and weighted additive methods respectively, to assess the nodes trustworthiness. In contrast to existing fuzzy based TMMs, simulation results confirm the robustness and accuracy of our proposed TMM in identifying malicious nodes in the communication network. With growing usage of cloud based IoT frameworks in Neuroscience research, integrating the proposed TMM into existing infrastructure will assure secure and reliable data communication among E2E devices.
Although the direct impact of trust on alliance performance is well documented, little is known about how trust affects alliance performance. Based on the resource-based view, this study develops a ...model that employs resource sharing as a critical mediating mechanism through which trust affects alliance performance. Using survey data from 205 Chinese firms that were engaged in alliances, we find broad support for the mediated effects of trust. Interestingly, we also find that goodwill trust matters more to tangible than to intangible resource sharing, whereas competence trust matters more to intangible than to tangible resource sharing. Overall, our research provides important implications for firms seeking to translate their trust into superior alliance performance.
•We examine the separate effects of goodwill trust and competence trust on alliance performance.•We employ resource sharing as a critical mediating mechanism through which trust affects alliance performance.•We provide evidence that goodwill trust and competence trust affect tangible resource sharing and intangible resource sharing differentially.
•Develop a novel instrument for initial trust between pedestrians and AVs.•Identify seven key constructs to predict initial trust in the pedestrian-AV context.•Consider individual's trust propensity, ...different trust/trustworthiness attributes.•Emphasize the importance of incorporating social expectations into AV design.
Considering that a significant portion of the current pedestrian population has limited exposure to automated vehicles (AVs), it is crucial to have a reliable instrument for assessing pedestrians’ initial trust in AVs. Using a survey of 436 pedestrians, this study developed and validated a PITQA (Pedestrians’ Initial Trust Questionnaire for AVs) scale using partial least squares structural equation modeling (PLS-SEM). The proposed scale will be valuable in monitoring the progression of trust over time and considering trust-related factors during the design process. The results revealed that seven key constructs significantly contribute to predicting initial trust between pedestrians and AVs. These constructs include propensity to trust, perceived statistical reliability, dependability and competence, perceived predictability, familiarity, authority/subversion, care/harm, and sanctity/degradation. These shed light on how the trust propensity of individuals, different trust/trustworthiness attributes might constitute different aspects of initial trust in the pedestrian-AV context. The developed scale can be a potentially useful tool for future research endeavors concerning trust calibration and the design of AVs specifically tailored for vulnerable road users.
Although consumer interest in organic food has risen over time, resulting in a generally positive attitude toward these organic food products, scholarly research suggests a comparatively low volume ...of its consumption in the market. This has resulted in an urgent need to study the motivations which enhance consumers’ proclivity to purchase food items produced organically. The current research attempts to understand potential associations between motivations (intrinsic and extrinsic), attitude, and buying behaviour towards organic food. Self-determination theory (SDT) was applied to develop a theoretically grounded framework which was evaluated with 378 organic food consumers. The hypotheses were tested by analyzing the data through structural equation modelling (SEM), wherein environmental concerns and trust were the moderating variables. The study results demonstrate the significant influence of intrinsic motivation, integrated and external regulation on consumer attitude, and buying behaviour. But, attitude had no significant association with buying behaviour. The findings indicate consumers’ motivation may be stimulated to encourage higher frequencies of purchasing organic food by emphasizing values that reflect motivations arising from ethical or green consumerism, health, and social benefits. Furthermore, policymakers should focus on avenues to integrate organic food as permanent parts of individual lives and a socially exalting behavioral action.
•The associations between motives, attitude, and buying behaviour were examined.•The moderating roles of trust and environmental concerns were examined.•Self-determination theory was used to investigate self vs externally regulated motives.•Integrated and external regulations have significant associations with dependent variables.•Trust partially moderates the associations.
PurposeIn China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to ...smartphone-enabled, ride-sharing services. Sharing economy requires trust in strangers. Based on trust transfer theory and a dyadic conceptualization of trust from cognitive to affective, the purpose of this study is to examine trust building through the use of Didi, a third-party, ride-sharing platform that mediates exchanges among strangers.Design/methodology/approachStructural equation modeling (SEM) results based on 242 observations indicate that the platform functions as an important enabler of trust, which influences a consumer's behavioral intention.FindingsSpecifically, Didi's reputation and security assurance have a positive influence on passengers' cognitive trust in drivers. There is also evidence that the interaction as mediated by the app between passengers and drivers helps the formation of affective trust, while the results do not support a relationship between cognitive and affective trust.Originality/valueThe research findings address trust transference between participants in the sharing economy and its effects, which have significant theoretical and practical implications and offer opportunities for future research in other sectors of the sharing economy.
Abstract
Researchers often focus on the benefits of adopting open science, yet questions remain whether the general public, as well as academics, value and trust studies consistent with open science ...compared to studies without open science. In three preregistered experiments (total N = 2,691), we find that the general public perceived open science research and researchers as more credible and trustworthy than non-open science counterparts (Studies 1 and 2). We also explored if open science practices compensated for negative perceptions of privately-funded research versus publicly-funded research (Study 2), although the evidence did not support this hypothesis. Finally, Study 3 examined how communication scholars perceive researchers and their work as a function of open science adoption, along with publication outlet (e.g., high-prestige vs. low-prestige journals). We observed open science research was perceived more favorably than non-open science research by academics. We discuss implications for the open science movement and public trust in science.
When deciding whether to trust someone's claims, how do children combine-over multiple interactions-information about that person's general behavioral tendencies (traits) with that person's ongoing ...(and changing) rate of providing accurate claims? Children aged 4-8 played 11 rounds of a find-the-sticker game. For each round, an informant looked into two cups and made a claim about which cup held a sticker. Children guessed the sticker's location and the sticker's actual location was revealed. Prior to the game, children received information that the informant was either honest or dishonest. In Study 1 (N = 201, 105 female, 96 male), the informant provided inaccurate information on the first five trials and then provided accurate information for the remaining trials (55% overall accuracy). In Study 2 (N = 144, 89 female, 55 male), the informant produced a less predictable pattern of (in)accuracy, but remained 55% accurate overall. The trait information children initially received about the informant's honesty strongly influenced their epistemic trust when they lacked additional information about the informant's reliability (the earliest trials). When children's first-hand experiences with the informant prevented them from making strong predictions about the informant's future behavior, only children approximately 7 years and older utilized trait information to guide their epistemic trust. These results demonstrate some similarities in children's causal reasoning about the physical world and their social reasoning. The results also demonstrate developmental patterns in how children weigh different types of social information at different junctures in social interaction.
Public Significance Statement
When deciding whether to trust what someone told them, 4-year-olds relied on information about an informant's traits (honesty/dishonesty) when they had limited first-hand experience with that informant. By 7 years, children also relied on trait information when a person's future behavior was more nuanced or inconsistent with past behavior.
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