This study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to ...produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms of code mixing used in Commercial Advertisement and to shed light on the factors of using code mixing in Commercial Advertisement. The study employs a qualitative descriptive approach by describing about forms and factors of using code mixing in Commercial Advertisement. The research findings revealed six forms of code mixing utilized in Indonesian Commercial Advertisement today. Those are words, phrase, hybrid, repetition, idioms, and clause. The study further showed the factors of using code mixing in Commercial Advertisement. Those were interjection (Inserting sentence fillers or sentence connectors), quoting somebody else, talking about a particular topic, expressing group identity, being emphatic about something and repetition used for clarification.
The research aimed at identifying the types of errors and the frequency of types of errors in using simple present tense, simple past tense, and simple future tense in job advertisements. The ...research was qualitative research. The qualitative method used was content analysis. The data of the research were taken from the errors of simple present tense, simple past tense, simple future tense usage in job advertisement. While the source of data was taken from job advertisements in www.jobstreet.com. There were twenty texts taken as samples. The data analysis used the theory from Ellis that there were several steps in analyzing errors which include collecting data samples, identifying data, describing errors, explaining errors, and evaluating error (Ellis, 1994). The result showed that the errors in using simple present tense were higher than in using the simple future tense. In the use of simple present tense, there were two errors of auxiliary omission (66,67%), and one (33,33%) error of verb misinformation. In the use of simple past tense, there was zero (0%) error. In the use of simple future tense, there were one (50%) error of verb + ing omission and one error (50%) of verb + ing misinformation. The result of the study can be used as input to avoid further errors.
Surrealism has emerged in different categories such as literature, cinematography, visual arts specialy advertisement. it has always attracted the audiences' attention by using techniques such as ...similarity, displacement and paradox. The main question of the paper is that how far surrealism has been able to succeed in billboard advertisement from audiences' point of view and get close to advertisment's main goal including creating connection, remaining in the mind and encouraging the audience it is assumed that considering varity of the products and advertisments in contemporary communities, audiences make a better conectionwith advertisments which are far from reality and daily life. What is more, seeing unexpected pictures and images lead to a longer durability in the mind.present research using descriptive-analytical method data was gathered from library and field work studying surrealist advertiisment refelction among public audience (10 – 50 years old) which were divided in to five groups so we could study such advertisments among various age groups.
Results indicate that this style has been more successful in creating a pleasant shock in the audience in coparison to other styles; but has not been more successful in regard gaining audiences' trust.
Cooperation in advertising is a marketing strategy in which retailer performs local advertisements and manufacturer pays a fraction of total cost. In this paper cooperation in advertising and pricing ...decisions in a two-layer supply chain including single manufacturer and single retailer is investigated. In order to study the optimal decisions of chain members under different assumptions, four models based on the game theory approaches, are developed. Three non-cooperative games including, Nash, retailer-leader, manufacturer-leader and one cooperative game, are those cases under which models are developed. The convexity of the objective function of each case is proved and at the end for each case numerical example is presented and sensitivity analysis is performed.
Freedom Seekers: Escaping from Slavery in Restoration London reveals the hidden stories of enslaved and bound people who attempted to escape from captivity in England’s capital. In 1655 White ...Londoners began advertising in the English-speaking world’s first newspapers for enslaved people who had escaped. Based on the advertisements placed in these newspapers by masters and enslavers offering rewards for so-called runaways, this book brings to light for the first time the history of slavery in England as revealed in the stories of resistance by enslaved workers. Featuring a series of case-studies of individual "freedom-seekers", this book explores the nature and significance of escape attempts as well as detailing the likely routes and networks they would take to gain their freedom. The book demonstrates that not only were enslaved people present in Restoration London but that White Londoners of this era were intimately involved in the construction of the system of racial slavery, a process that traditionally has been regarded as happening in the colonies rather than the British Isles. An unmissable and important book that seeks to delve into Britain’s colonial past.
Freedom Seekers: Escaping from Slavery in Restoration
London reveals the hidden stories of enslaved and bound people
who attempted to escape from captivity in England's capital.
In 1655 White ...Londoners began advertising in the
English-speaking world's first newspapers for enslaved people who
had escaped. Based on the advertisements placed in these newspapers
by masters and enslavers offering rewards for so-called runaways,
this book brings to light for the first time the history of slavery
in England as revealed in the stories of resistance by enslaved
workers. Featuring a series of case-studies of individual
"freedom-seekers", this book explores the nature and significance
of escape attempts as well as detailing the likely routes and
networks they would take to gain their freedom.
The book demonstrates that not only were enslaved people present
in Restoration London but that White Londoners of this era were
intimately involved in the construction of the system of racial
slavery, a process that traditionally has been regarded as
happening in the colonies rather than the British Isles. An
unmissable and important book that seeks to delve into Britain's
colonial past.
Democratic National NasDem including a relatively new party stands now moreincentive to introduce her figure in the community by providing the intake-intake advertising invarious ways. At a time when ...society lost amid a crisis of confidence in the political world,NasDem born as an alternative option. The issue that was controversial was when RCTIprogram belongs under the auspices of HT is an event that crowned Miss Indonesia AstridEllena as Miss Indonesia 2011. Ellena also often pacing RCTI wearing NasDem parties belong,then Ellena also could say on behalf of the Lunar New Year pasrtai NasDem. Abuse is criticizedas less ethical manner, due to the utilization Ellena as Miss Indonesia should merelyambassadors of social, economic and cultural. Ellena must be free from pressure of any politicalparty, including NasDem although si-owner HT is one of the officials in the political parties.This paper describes the phenomenon of increasingly bablasnya ethics advertise due to thepressure of media ownership that ultimately melogiskan all the way to have the interests ofpolitical parties. Nasional Demokrat NasDem termasuk partai yang tergolong baru berdiri kini kiangencar memperkenalkan sosoknya pada masyarakat dengan cara memberikan asupan-asupaniklan dengan berbagai cara. Di saat masyarakat tengah kehilangan krisis kepercayaan dalamdunia politik, NasDem lahir sebagai alternative pilihan. Paper ini menjelaskan fenomena kianbablasnya etika beriklan akibat tekanan kepemilikan media yang akhirnya melogiskan semuacara demi mendapatkan kepentingan untuk partai politik.
Consumers protection gives the answer to the number of different questions, namely related to data and information regularity, contract forms, consumers satisfaction and mechanism of protection ...against possible deceptions and malversations. Long-range succes and development of trade depends on it’s capability to satisfy various needs of present and future consumers. Regarding consumers protection, special attention must be provided in advertising drugs and other medicine equipment, tobacco products, liquors and advertising directed to minors, so these sections will be discussed with special attention in this work.
With a focus on the city of Adaama (formerly: Nazret), the biggest urban agglomeration in Oromia Regional State, the paper addresses the “linguistic landscape” which is indicative of the overall ...sociolinguistic situation of a polity. Language use in the public space has not only practical-instrumental, but also historical, political, juridical, and most of allpsycho-sociological dimensions, the latter relating to the symbolic value of written language use. The paper deals with multilingual graphic representations on public commercial and private sign-boards, advertisements, and notices in Adaama city, with an additionalfocus on the situation on the campus of Adama Science and Technology University. Under the chosen theoretical framework, it analyses language visibility in terms of language legitimisation, both in terms of peoples’ attitudes and based on official documents regarding language status and language use in present-day Ethiopia, such as the Education and Training Policy (1994), the Constitution of the Federal Democratic Republic of Ethiopia (1995), the Revised Constitution of Oromia Regional State(2001/2006), and the Higher Education Proclamation (2009). The primary focus of the paper is on the status, functions, and representations of AfanOromo, including a review of the major historico-political changes affecting this language from Imperial Ethiopa (before 1974), the Därg period (until 1991), and under the new Constitution of the FDRE (since 1995). The paper also deals with linguistic and graphic issues concerning the “orthographic” representations of the four languages used: Afan Oromo, Amharic, Arabic, and English, involving three different graphic systems: Fidäl (Abugida), Arabic, and Roman.
The purpose of this study is to investigate the representation of women in the advertisement of Persil washing powder. This qualitative study is based on the semiotics method in order to decode the ...cultural stereotypes in the advertisement of Persil washing powder. The results showed that the representation of women in advertisements is often associated with a set of cultural stereotypical pictures and images. In fact, despite the intended policies to eliminate cultural stereotypical images in advertisements, they are still full of pictures and images showing women are subordinate to men. In the advertisement women are represented as those, who don’t have their own identity and are always in need of paternal- men’s support. Results showed that female identity is always a reflection of prevalent stereotypes in Iranian society. In terms of these stereotypes, women belong to the home and its environment, and the stereotypes seek to intensify relations with media images. In a real word, the media are in the wake of naturalizing the constructed relations by the cultural codes in the society.
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