While conceptual metaphors yield various linguistic expressions that reflect conceptual mappings between the source and target domains, there is another type of metaphor which is also constructed ...cognitively except that these metaphors are “single”, in the sense that they are not reflected by several metaphorical expressions. These metaphors do not constitute a conceptual scheme in which many metaphorical expressions enforce the association between the source and target domains. On the basis of Critical Metaphor Analysis Approach, this paper systematically analyses the types and function of metaphor used in a specialised corpus containing 9.5 million words collected from two Jordanian newspapers to describe economic concepts in the Jordanian context. It also explores the interaction between conceptual and single metaphors, on the one hand, and conventional and novel metaphorical expressions, on the other. The results reveal that conceptual metaphors and conventionalised metaphorical expressions in Jordanian economic discourse perform a function that can be distinguished from that of single metaphors and novel metaphorical expressions. I argue that the use of the latter seems to be a matter of ‘luxury’ rather than ‘necessity’ where luxury refers to linguistic creativity.
•The function of single metaphors is different from that of conceptual metaphors in Jordanian economic discourse.•Single metaphors revolutionize the way the economy is being depicted in Jordan.•Conceptual metaphors can yield conventionalised and novel metaphorical expressions while single ones only yield the latter.•Conventionalised metaphorical expressions make many economic concepts easier to understand.•Novel metaphorical expressions are used for linguistic creativity.•CMA enables the identification of new metaphors and reveals why certain metaphors were used and not others.
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain ...both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
In this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and ...production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.
The paper discusses source domains of smell-related metaphorical collocations. The research is limited to metaphorical collocations with pleasant smell denoting words scent, fragrance, aroma, and ...perfume in the Corpus of Contemporary American English (COCA). The scope of the research is 2187 concordance lines (CL) containing metaphorical collocations with the words scent, fragrance, aroma, and perfume from 3580 CL containing any word phrase with the target words. The research is based on identification and description of the source domains of the collected metaphorical collocations with pleasant smell words, relating the source domains to underlying conceptual metaphors and determining the frequency distribution of the identified source domains. The following source domains were identified in the research: object, substance, physical force, and food. The analysis showed the frequency of source domains across all four groups forming smell related conceptual metaphors: object with 1833 instances of metaphorical collocations (84%), substance with 202 instances (9%), physical force with 130 instances (6%), and food with 22 instances (1%). The present study contributes to the development of cognitive semantics and its findings demonstrate which meanings are prevalent in human mentality when pleasant smell related metaphorical collocations are used.
This study aims to examine the function of metaphor modality (monomodal and multimodal) in a corpus of 250 memes collected from two Jordanian-based Facebook pages called “مطب – Bump” and “فيل زهري – ...Feel Zahri pink elephant.” The 250 memes were shared on these Facebook pages between January 2019 and January 2020. The study adopts Conceptual Metaphor Theory (CMT) by Lakoff and Johnson and Forceville’s Multimodal Metaphor Theory (MMT) as its theoretical framework. The results showed that metaphors used in the target memes were conveyed through the use of common source domains, word-image incompatibility (to create irony and by extension humor), and intertextual links where the intertextual gap is minimized to facilitate understanding. The results also revealed that multimodal metaphors (containing both visual and verbal cues) are more frequent than monomodal metaphors (only visual cues or verbal cues) in the target memes, which could be ascribed to the fact that Jordanian creators of memes may want to achieve maximum contextual effects with minimum processing time. With regard to the nature of the metaphors found in terms of universality, the majority of the metaphors are potentially near universal (e.g., human behavior is animal behavior), yet it was argued that some of them pass through the cultural filter giving rise to specific mappings and, in turn, generating culture-specific metaphors.
The article studies the terminology of veterinary medicine in the English language in terms of cognitive linguistics. The aim of the research is to analyse the epistemological categories of space and ...time, to determine their functional features in the language of veterinary medicine and to identify the set of tools in English that serve to express these categories. It has been established that the described categories play an important role both in the birth of a scientific concept and in the formation of the name reflecting it. The categories of space and time in terms of cognitive approach are the basis for the classification of concepts in the terminology of veterinary medicine.
This multi-authored monograph offers a state-of-the-art analysis of how translanguaging supports bilingual Roma students’ learning in monolingual school systems. Co-written by academic and ...non-academic participants, it is an essential reading for researchers, pre- and in-service teachers of Romani-speaking students and experts working with students whose home languages are different from the teachers’ and the school curricula.
Abstract Such a universal yet abstract concept as time can show variation in metaphorical language. This research focuses on metaphorical language within the framework of the cognitive metaphor ...theory, investigating the image of time through a contrastive cross-linguistic approach. This study attempts to identify genitival components associated with time in a metaphorical context, with a focus on image-based metaphors e.g. the teeth of time or the river of time. The hypothesis is that certain patterns of lexicalization of cognitive processes related to time could differ in Hungarian, English and Finnish, and to support this claim cognitive underpinnings of metaphors are investigated using an empirical corpus-based method.
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