Because new entrants very often spin off from established firms, their learning and capabilities are closely linked to their organizational and technological heritage. While this may provide an ...initial advantage, parental influence can generate inertia and resistance to change, unless the new company is able to unlearn inappropriate practices and create its unique competitive identity. The tension between inheritance and search for novelty is the subject of the article. Building on an in-depth case study of Acorn Computers and ARM semiconductors, we present a model of intergenerational learning and spin-off performance. Early parental influence is followed by intense learning, improvisation and response to feedback from the market. This we term reimprinting, to emphasize the enduring competitive and organizational identity established early on by the spin-off, which in this case provided the basis for disruptive innovation. Focus on the parent-progeny dyad as the unit of analysis can reveal micro-processes that reconstitute past experience to make possible both continuity and innovation in the spin-off venture. PUBLICATION ABSTRACT
Purpose
The purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.
Design//methodology/approach
...The
modus operandi
of the article is to map these two territories and, by this means, afford assistance to scholars and practitioners within the communications and marketing domains who share the authors' intellectual and instrumental interests in these two territories. As such, the article seeks to provide a general introduction to the nature of these two fields along with their bases and rationales.
Findings
Whilst there are significant differences between corporate communication and corporate marketing, the authors also found similarities in terms of the importance accorded to identities (an identity‐based view of the corporation can be significant here) and are mindful of the impact of ethics and note common grounds in their analytical focus. Both areas are also inextricably linked by virtue of their foci on corporate‐level concerns rather than product‐related concerns that have, for the main, predominated
vis‐à‐vis
traditional modes of communication/PR and marketing.
Research limitations/implications
From a theoretical point of view the paper invites to explore the synergies between these two disciplines. From a practical point of view practitioners are invited to rethink their communications under the lens of corporate marketing and corporate communication.
Originality/value
The contribution of the paper is to provide an extensive literature review of the two fields that uncovers the theoretical backgrounds of both disciplines, their nature and analytical focus. Also, the value is to compare these two fields one with the other.
Repertoires of the corporate past Burghausen, Mario; M.T. Balmer, John
Corporate communications,
01/2014, Letnik:
19, Številka:
4
Journal Article
Recenzirano
Purpose – The repertories of the corporate past perspective is introduced and articulated and is placed with the corporate communications and corporate marketing domains. The framework consolidates ...and expands the comprehension of multifarious actualisations of the past as a corporate-level phenomenon. The paper aims to discuss these issues. Design/methodology/approach – A literature review, which draws on the extant corporate heritage literature within corporate marketing and corporate communications along with other salient perspectives within social sciences, is integrated into a conceptual framework of past-related corporate-level concepts. Findings – The paper advances the extant literature by making a distinction between instrumental and foundational past-related corporate-level concepts. A framework is introduced and articulated detailing seven different modes of referencing the past of an organisation: corporate past, corporate memory, corporate history, corporate tradition, corporate heritage, corporate nostalgia, and corporate provenance. Research limitations/implications – The paper clarifies the current state of this nascent field of corporate marketing and communication scholarship concerned with the historicity of corporate-level phenomena and advances the conceptual understanding of the multiple ways in which links with an organisation's past can be understood and scrutinised offering an integrated framework of seven conceptual lenses for future research. Practical implications – Managers, by more fully comprehending the repertoires of the corporate past, are, the authors argue, better placed to discern whether the past is of material benefit to their organisations. If so, the repertoires of the corporate past perspective may enable managers to more effectively manage, maintain, and capitalise on their organisation's past in multiple ways. Originality value – This paper is substantively informed by both the corporate heritage literature and the salient literature from the social sciences. The introduction of a repertoire of the corporate past framework, arguably, represents an important contribution to the domain.
A Seat At The Table WINTER, CHRISTINE J.
Borderlands Journal,
04/2021, Letnik:
20, Številka:
1
Journal Article
Recenzirano
Aotearoa New Zealand acknowledges matauranga Maori in the two Acts and one Memorandum of Understanding recognising the ‘personhood’ status of three geographical regions—Te Awa Tupua, Te Urewera and ...Taranaki Maunga. They blend the legal fiction of corporate personhood with the already always understanding of human-nonhuman kinship and entanglement of Māori philosophy, Māori knowledge and wisdom, and Māori epistemology. Through kaitiaki (trustees) these three entities have volition in their ongoing maintenance, development negotiations, and ‘land-use’, and ‘the rights, powers, duties and liabilities of a legal person’. These attributes suggest something more than mere volition in self-management and protection: they suggest agency. This article explores the implications of nonhuman agency as potential for political voice. As representatives of entanglement for all being—animal (including human), vegetable and elemental— and as a matter of justice they are, perhaps, obliged to participate in democracy and the nation is, perhaps, obliged to give them a ‘seat at the table’. As political agents with equal status to human and corporate persons Te Awa Tupua, Te Urewera and Taranaki Maunga might unsettle settler politics and challenge the imbalances of the Anthropocene.
A strongly identified workforce presents a paradox during times of radical organizational change. Though it may bind people together behind the change initiative, strong organizationwide ...identification often blinds and potentially blocks the view of new possibilities. Prior research on identity change has tended to either ignore the paradox or resolve it by advocating some middle ground such as hybrid organizational identities or group-level identifications. This paper presents an identity transformation model that capitalizes on the paradoxical tensions over time by unpacking the processes by which individual and organizational levels of identity interact. It operationalizes the model by suggesting linguistic markers that describe the different stages of the process and rhetorical techniques that leaders can use to guide people through the process. To illustrate the model and its application, the paper highlights moments across a 10-year period at Tech-Co, a high-technology company undergoing a significant identity transformation.
This paper analyses how organisational actors draw upon, perhaps without conscious acknowledgement, assumptions about age as they engage in organisational activities. Drawing on video-recordings of ...naturalistic interaction, the paper analyses how customers are positioned with respect to age-based norms, often following visual assessments of their physical appearance. Through detailed rhetorical and sequential analysis, the paper describes artful practices, through which participants make age-based norms relevant for the composition of ordinary organisational actions. The paper is amongst the first micro-sociological studies to analyse how people engage age-based norms in this way. It shows the positioning of age identities to be substantially an interactional phenomenon, as well as a discursive and reflexive one.
In explaining why constituent groups often vary in their perceptions of the most salient aspects of an organization’s identity, existing research has drawn, almost exclusively, on social identity ...research and self-enhancement motives. This research suggests that when different organizational identity categorizations are enhancing to some groups but not others, variation in organizational identity perceptions arises. In this paper, by contrast, we explore the role that unmotivated or “spontaneous” cognitions may play in influencing variation in constituents’ organizational identity categorizations. Based on data from a study of U.S. business school constituents, we develop a dual-path model through which both motivated and spontaneous processes influence the different organizational identity categorizations constituent groups find to be most salient. We discuss both the theoretical and practical implications of these findings.
Corporations have often been taken to be the paradigm of an organization whose agency is autonomous from that of the successive waves of people who occupy the pattern of roles that define its ...structure, which licenses saying that the corporation has attitudes, interests, goals, and beliefs which are not those of the role occupants. In this essay, I sketch a deflationary account of agency-discourse about corporations. I identify institutional roles with a special type of status function, a status role, in which the collectively accepted function is expressed in part through its occupier's intentional expression of her agency in that role (where the occupier is part of the group whose collective acceptance underwrites her having the relevant function in social transactions). I identify institutions as systems of status roles and show how this is compatible with seeing the agency of institutions generally, even over time periods in which there is complete change in role occupiers, as a matter of the contributions only of individual agents. I explain how the reduction of the institution to its members is compatible with its potentially having had a completely different membership. I show in the case of the corporation in particular that, once we see its origins and function, the surface features of legal discourse about corporate agency are misleading and are compatible with a deflationary account of corporate agency. I show in connection with this that the corporation is to be identified with its shareholders, and that where a corporation separates ownership and control, its managers and employees are proxy agents of the shareholders doing business under the corporate form. Finally, I canvass the legitimate ways of construing ordinary talk about corporate intention, belief, and so on, in light of this, none of which support the attribution of genuine agency or intentionality to any group per se associated with the corporation.
Celotno besedilo
Dostopno za:
BFBNIB, DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
While organizational identity can be a powerful tool for mobilizing and directing organizational members, the authors' findings demonstrate that it can also constrain the process of foreign market ...adaptation. Drawing from extensive ethnographic fieldwork in India, where they followed several multinational companies, they show how well-entrenched and enduring identities can obstruct the learning and strategic adjustments that are necessary to appeal to consumers in a new market environment. By explaining how organizational identity comes into play as a frame of reference and guiding principle, orienting managers in their efforts to preserve the character of their firm as it expands and globalizes, this research offers new insights into foreign market learning and adaptation. The authors extend this analysis to provide valuable recommendations to managers for making organizational identity a more explicit component of global marketing strategy.
This longitudinal study analyzes organizational expressiveness over a 35-year period. On the basis of 1307 official self-narratives retrieved from employment advertisements published in a major ...Norwegian newspaper between 1980 and 2015, the study tracks the expression of organizational identity labels over time. It seeks to determine how organizational expressiveness evolves and changes in symbolic meaning, including which overarching identity—the utilitarian or the normative identity—becomes more prevalent over time. Specifically, expressed labels change (1) in terms of their prevalence, suggesting that some labels display increasing long-term trends, whereas others display declining trends, and (2) in terms of their composition and meaning, suggesting that organizations gradually rely on an increasing portfolio of labels to express who they are and what they represent. Over time, these changes weaken the expression of a utilitarian identity, whereas the normative identity is strengthened.
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