Este trabalho tem como objetivo compreender o papel da assessoria de imprensa ao relacionar à importância do LinkedIn nas estratégias de assessoria em turismo. Como tal, foi desenvolvido um estudo de ...caso de análise dos posts no Linkedin de oito marcas de cruzeiros: Celebrity Cruises, Royal Caribbean International, Norwegian Cruise Line, Carnival Cruises, Princess Cruises, Holland America Line, MSC Cruises e Costa Cruises, procurando compreender em que medida é que a comunicação nas redes sociais, e em especial no LinkedIn, teve impacto na sua missão. Com o presente estudo verificou-se que o LinkedIn passa a ser usado com uma plataforma de networking, de marketing e relações públicas das empresas e pessoas, e denota uma popularidade cada vez mais crescente.
Celotno besedilo
Dostopno za:
DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, UILJ, UKNU, UL, UM, UPUK
In the past decade, Pine and Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. Since then, a ...rich body of research on applications of the experience economy concepts have appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. The purpose of this article is twofold: to identify the underlying dimensions of cruisers’ experiences and to investigate the relationships among cruisers’ experiences, satisfaction, and intention to recommend. Overall, findings of this study enhance the theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers.
The service capacity of a cruise homeport is the foundation of the cruise industry's rapid development. This paper investigates cruise homeports' service capacity in China in order to build a cruise ...homeport with high service capacity. First, we construct an evaluation index system by identifying the main factors that affect the service capacity of cruise homeports. Second, considering the cognitive uncertainty caused by decision-makers' limited accessibility of information for a given concept, the grey number with known possibility function is applied. Based on this, we introduce the grey clustering model to evaluate each cruise homeport's present service capacity and classify it based on the rank to which it belongs. The results reveal that the cruise homeports in China perform at different service capacity levels. On the whole, 69.23% of them have medium or higher service capacities, powerfully demonstrating development momentum.
