Digital-Toolkit for Promoting Tourist Destinations Prokopenko, Olha; Larina, Yaroslava; Chetveryk, Olena ...
International journal of innovative technology and exploring engineering,
10/2019, Letnik:
8, Številka:
12
Journal Article
Odprti dostop
As a result of the active development of tourism in the world, an increasing number of destinations have become available for tourists. At the same time, due to the growing competition, the ...individuality of special places of recreation sharply decreases. In the face of global competition, when tourist destinations become easily replaceable, destination controls are included in this battle for the attention and resources of tourists. The destination is a complex product, and it is necessary to engage in marketing with the same efforts as enterprises are marketing their goods and services. Due to global digitalization, Internet marketing has long become an integral part of any effective marketing campaign. Determining the goals, methods for achieving them and choosing the right Internet marketing tools are one of the main steps on the path of promoting tourist destinations. The following digital Internet marketing tools can be distinguished: Website, Content Marketing, Search Marketing (including Search Engine Optimization, Search engine marketing), Internet Advertising, Email-marketing, Social Media Marketing (SMM), Mobile Marketing, Viral Marketing, Video Marketing, Voice Search, Audio Content, Influencers and micro-influencers, End-to-end analytics.Creating an ideal digital marketing strategy is based on the use of a specific set of digital promotion tools. Along with the classic tools, such as website, e-mail marketing, SMM, SEO and SEM, content marketing, it is necessary to implement modern, rapidly gaining popularity in recent years: chatbots and instant messengers, optimization for voice search, video and audio content.
Masonry construction is ubiquitous and is most typically employed for the construction of fundamental structural architectural elements. It is thus extremely important in architectural conservation, ...and visual survey, recording and documentation often start with such primary elements. Recording has, however, traditionally been a laborious manual process yielding variable and subjective outcomes. This situation is exacerbated by the need to involve experts to interpret the recorded data, which further increases costs. Recent and ongoing advances in digital reality capture and computer vision afford notable advantages in extracting value from point cloud data with benefits to conservative repair, maintenance, and wider architectural intervention. In this paper, we build on our previous research by the authors and present bespoke algorithms brought together as a 'digital toolkit' to automatically segment point clouds into individual masonry units and further characterisation of each unit to support architectural interpretation. The use of this digital toolkit is illustrated using a wall section of Linlithgow Palace (Scotland, UK) as a case study, but it must be emphasised that this form of construction typifies innumerable buildings globally. The toolkit has shown to facilitate rapid and systematic identification of change in masonry construction styles, sizes and geometry, and, when used in conjunction with traditional survey evaluation, it meaningfully assists interpretative capabilities. This combined approach is termed 'digitally assisted analytical recording' and it offers the promise of yielding more cost-effective, accurate survey for interpretation.
In this article, we demonstrate and argue that one way to acquire a better sense of cinemagoing in the silent film era is to investigate the relations between cinema locations, the socio-economic and ...demographic profile of their surroundings, and film programming. Driven by the centrality of space as one of the defining traits of new cinema history, we operationalise this inquiry through a data-driven toolkit of interconnected scalable approaches, in order to establish a multilayered contextualisation of Amsterdam's early cinema landscape. We analyse Amsterdam's historical cinema market both on the meso level of the city's overall surroundings and on the micro level of two neighbouring film venues within a specific urban district. By switching between different levels of scale to analyse the cinemas' programming profiles, we highlight the venues' positioning within the socio-spatial structure of the city and their neighbourhood community in particular. In the future, the multifaceted analytical exploration enabled by our digital toolkit can be further enhanced by an increased availability of more fine-grained archival and contextual data.
Following its global diffusion during the last decade, the Internet was expected to become a liberation technology and a threat for autocratic regimes by facilitating collective action. Recently, ...however, autocratic regimes took control of the Internet and filter online content. Building on the literature concerning the political economy of repression, this article argues that regime characteristics, economic conditions, and conflict in bordering states account for variation in Internet filtering levels among autocratic regimes. Using OLS‐regression, the article analyzes the determinants of Internet filtering as measured by the Open Net Initiative in 34 autocratic regimes. The results show that monarchies, regimes with higher levels of social unrest, regime changes in neighboring countries, and less oppositional competition in the political arena are more likely to filter the Internet. The article calls for a systematic data collection to analyze the causal mechanisms and the temporal dynamics of Internet filtering.
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Glen, Carol M. 2014. “Internet Governance: Territorializing Cyberspace?” Politics & Policy 42 (5): 635‐657. http://onlinelibrary.wiley.com/doi/10.1111/polp.12093/
Reynolds, Peter W. 2003. “Media and Communications Systems in the Balkans Conflicts.” Politics & Policy 31 (3): 512‐529. http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.2003.tb00160.x/
Fisher, Bonnie,
Michael Margolis, and
David Resnick. 1996. “Surveying the Internet: Democratic Theory and Civic Life in Cyberspace.” Southeastern Political Review 24 (3): 399‐429. http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.1996.tb00088.x/
Related Media
Talks at Google. 2009. “Dr. Ronald Deibert, Director of the Citizen Lab at Toronto University and the Open Net Initiative Presents a Recently Completed Global Survey of more than 45 countries that Censor Online.” https://www.youtube.com/watch?v = BWMn7RzdIX0
Websites: Website of the Open Net Initiative including the data used in this paper, country reports and online access to further material. https://opennet.net
Luego de la difusión del internet durante la última década, se espera que éste se convierta en una tecnología liberadora y una amenaza para los regímenes autocráticos al facilitar la acción colectiva. Sin embargo, recientemente los regímenes autocráticos han tomado control del internet y filtrado contenido en línea. Añadiendo a la literatura sobre la economía política de la represión, este artículo argumenta que las características de un régimen, las condiciones económicas y el nivel de conflicto con estados colindantes tiene un efecto en la variación de los niveles de censura del internet de un régimen autocrático. Usando una regresión de mínimos cuadrados ordinarios, este artículo analiza los determinantes de la censura de internet, basados en la iniciativa Open Net llevada a cabo en 34 regímenes autocráticos. Los resultados muestran que las monarquías, los regímenes con mayores niveles de disturbios sociales, cambio de régimen en países vecinos y con menor competencia la oposición política son más probables de censurar el internet. Este artículo convoca a una recolección sistemática de datos con la meta de analizar los mecanismos causales y las dinámicas temporales de la censura del internet.
Global Differentiation of Climate-digital Projects in Terms of Low-carbon Economy Maksymova, Iryna; Savelyev, Yevhen; Zvarych, Iryna ...
2023 IEEE 12th International Conference on Intelligent Data Acquisition and Advanced Computing Systems: Technology and Applications (IDAACS),
2023-Sept.-7, Letnik:
1
Conference Proceeding
The research results in the systematic model of digital solutions for the low-carbon economy. The applied context lies in fostering the driving force for the global transition to climate neutrality ...through the digitalization. To achieve this objective, extensive international experience has been leveraged within implementing IT for industrial decarbonization. The analytical database encompasses over 200 climate-digital projects across various typological domains. This enables outlining the international structure of climate-digital projects based on geolocation, IT solutions, technological support level, and climate management objectives. International differentiation of climate-digital projects has been established according to world regions. A comprehensive analysis of these data is provided to identify the preconditions for the formation of the climate-digital sector in the economy. A rating of IT decisions used in climate-digital projects has been developed. As a result of the study, key project areas for the twin green and digital transition are proposed, which are highly pivotal for achieving climate neutrality on a global scale.
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