This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors ...identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.
•Domain-specific innovativeness (DSI) is redefined, tested and validated.•DSI consists of product-possessing and information-possessing innovativeness.•The research model was tested within the ...context of wearable technology.•The impact of DSI on perceived attributes of wearable devices was examined.•Examined the relationship between perceived attributes and purchase intention.•The effects of information possessing innovativeness are highlighted.
Wearable technology has recently started gaining mass market attention, but the actual adoption of the technology is not up to expectations. The current study examines the effects of consumers’ domain-specific innovativeness (DSI) on the adoption of wearable technology. In this study, consumer DSI is first conceptualized to have two dimensions namely, product-possessing innovativeness (PPI) and information-possessing innovativeness (IPI). The effects of PPI and IPI on perceived attributes of wearable technology (relative advantage, social image, aesthetics, and novelty) are then examined, which influence purchase intention. Exploratory and confirmatory factor analyses were conducted on a survey data from young consumers. Structural equation modeling was employed to evaluate the proposed research model. Results demonstrate that 1) the DSI construct must be examined in the two dimensions so that it can properly measure the nature and characteristics of DSI, 2) IPI plays an important role, having a positive effect on all four perceived attributes of IT innovations, 3) PPI has a positive effect on perceived social image and perceived novelty, and finally 4) all perceived attributes of IT innovations have a positive effect on consumers’ purchase intention of wearable devices. Implications for research and practice are discussed.
•Identifies customers’ perceptions of restaurant innovativeness (CPRI).•Develops a multidimensional scale for measuring the CPRI through three studies.•Confirms 17 item-scale for CPRI as one ...second-order factor with its four corresponding first-order factors.•Four corresponding first-order factors are menu -, technology-based service -, experiential -, and promotional innovativeness.•The CPRI scales can become a benchmark for practitioners’ evaluation of the effectiveness of strategies for innovativeness.
The primary purpose of the study is to identify customer perceptions of restaurant innovativeness (CPRI), and accordingly develop a multidimensional scale for measuring the concept. Development and validation of this scale followed a rigid procedure with three component studies. Study 1 analyzed qualitative data from 47 written interviews using NVivo. In Study 2, exploratory factor analysis (n = 1465) purified and refined the scale generated in Study 1. Study 3 (n = 514), using confirmatory factor analysis, provided empirical support for validating the 17 item-scale for CPRI. The model with one second-order factor (CPRI) and its four corresponding first-order factors (menu, technology-based service, experiential, and promotional innovativeness) gained support. The current study illuminates the procedure for developing a complete scale for future hospitality research. Presumably, the CPRI scale can become a benchmark for practitioners’ evaluation of the effectiveness of strategies for innovativeness.
This study examines the effects of various types of consumers’ innovativeness on the consumer shopping styles. The results highlight that social, hedonic and cognitive innovativeness have an impact ...on consumer shopping styles, but functional innovativeness doesn’t influence consumer shopping styles. The study is based on sample of university students from Rawalpindi and Islamabad and its outcomes pave grounds for marketers to develop a better understanding for marketing new products and services. New product and services can be designed to magnetize innovative consumers. Integrated marketing communications should be planned according to the shopping styles of innovative consumers. Youngsters being a sizeable market segment in Pakistan, therefore, this study will guide the marketers to understand this segment better. This study discovers the association between different kinds of innovative consumer and consumer shopping styles.
Although advanced driver-assistance systems (ADASs) provide many benefits, there is less information on user resistance to innovation. Thus, this study integrates prior research results to draw up a ...well-established multi-order construct conceptualisation research framework and to deepen the comprehension of the involvement-resistance-innovativeness behaviour in the ADAS adoption context. Based on the hypotheses, an academic model was developed and tested using a large cross-sectional study of 527 ADAS users from Taiwan, using structural equation modelling. The results indicate that it seems to be suitable to acquire access to innovative behaviour from the consumer resistance viewpoint so as to accomplish greater explanatory power in the three orders adoption models. Numerous barriers, however, still hinder the ADAS's widespread acceptance. Furthermore, the outcomes affirm a meaningful interaction effect of the consumer innovation resistance and were aware of the impetus on actualised innovativeness, and further realised that it substantially reduces the consumers' eagerness to hunt for hedonist innovativeness and to buy for the social innovativeness, thereby preventing actualised innovativeness. Researchers and practitioners may come to different conclusions and suggest different approaches to combating consumer resistance to digitisation.
•Pro-environmental behaviours (PEBs) are less well understood in developing countries.•Innovativeness was found to have the greatest positive effect on consumers’ intentions.•Materialism was found to ...have a significant negative effect on consumers’ intentions.•No significant effect was found for social influence on consumers’ intentions.•Consumers’ intentions were found to have a greater effect on indirect-PEBs than direct-PEBs.
Major environmental issues facing our planet are considered to be partly rooted in consumer overconsumption that has resulted from high economic growth. Pro-environmental behaviours (PEBs) have been studied extensively in developed Western countries but more research is needed in developing non-Western countries. Additionally, there are increasing calls for research providing broader theoretical and behavioural explanations of consumers’ intentions to adopt PEBs. Therefore, the aim of this research was to examine the factors affecting consumers’ PEBs in Saudi Arabia. Quantitative data (n = 613) were collected using a survey method. The proposed conceptual model and associated hypotheses were tested using structural equation modelling. The results revealed that consumers’ intentions to adopt direct- and indirect-PEBs are affected by innovativeness, materialism, perceived consumer effectiveness, and environmental concern, but not by social influence. Evidence was also found of differences between younger and older respondents. These findings can be used to formulate effective marketing strategies to benefit the environment, society, and sustainable companies in the country.
This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study by empirically ...testing the relationships between technological innovativeness and technological opinion leadership and between gadget lovers and technological innovativeness using a student sample and a national sample. We also contribute to the literature by (a) testing the relationships between personal innovativeness, technological innovativeness, and gadget lovers, and (b) investigating the mediational role of gadget lovers between personal innovativeness and technological innovativeness.
Results indicate: (1) technological innovativeness and gadget lovers are predictors of technological opinion leadership, (2) personal innovativeness is positively related to technological innovativeness and gadget lovers, and (3) gadget lovers partially mediate the relationship between personal innovativeness and technological innovativeness. Implications for managers and scholars are provided based on the two studies' results.
In light of emerging-market multinationals’ substantial engagement in strategic asset-seeking internationalization, this study explores the effects of home-country political ties on innovativeness ...and reverse innovation transfer in Chinese multinationals. Based on a survey of 99 Chinese multinationals and their 177 subsidiaries, the results reveal that headquarters’ political ties hamper their innovativeness, an important factor in stimulating subsidiary innovativeness and, in turn, reverse innovation transfer in Chinese multinationals. This study contributes to the literature on subsidiary entrepreneurship and emerging-market multinationals and suggests that, without a certain level of innovativeness at headquarters, relying only on strategic asset-seeking overseas investment to achieve innovation catch-up is problematic. Our findings point also to the co-evolving nature of Chinese multinationals’ competence growth and catch-up process, and support the view on the liability of stateness suffered by Chinese multinationals.
PDF
