Although, the growing insights of innovativeness, customer-brand-identification (CBI), or value co-creation (VCC) in destination/tourism and health service-contexts, limited remains recognized ...regarding the interface of these and related factors in luxury hotel-brand-contexts. Drawing on service-dominant-logic and social-identity-theory informed perspectives; we suggest and test a model that investigates the interface between firm-innovativeness (FIN), customer-innovativeness (CIN), CBI, VCC, customer-satisfaction and happiness with luxury-hotel-brands. A sample of 326 hotel-customers was analyzed by deploying PSL-SEM-based transmittal-mediation-analysis. Findings first exposed that FIN have a significant/positive effect on VCC and CBI. Second, our results corroborated CBI's positive impact on VCC. Third, results uncovered CIN's significant influence on VCC and CBI. Fourth, findings discovered VCC's positive influence on satisfaction and happiness. Finally, findings showed FIN's, CBI's, and CIN's indirect effect on satisfaction and happiness mediated through VCC. The study contributes existing-knowledge and facilitates hotel-marketers to best stimulate firm/customer innovativeness-based VCC, satisfaction and happiness, thus offers important implications.
•We suggest/test a model that investigates the interface between FIN, CIN, CBI, VCC, satisfaction and happiness with luxury hotel-brands.•Findings exposed that FIN/CIN have a significant/positive effect on VCC and CBI.•Findings discovered VCC's positive influence on satisfaction and happiness.•Findings showed FIN's, CBI's, and CIN's indirect effect on satisfaction and happiness mediated through VCC.•The study contributes existing-knowledge and facilitates hotel-marketers to best stimulate VCC, satisfaction/happiness, offers important implications.
Purpose
The purpose of this paper is to understand consumers’ intention to adopt internet banking. The study adopted the technology acceptance model with additional constructs (i.e. consumer innate ...innovativeness (II), domain-specific innovativeness (DSI) and perceived security risk (PR)).
Design/methodology/approach
The data were collected through a questionnaire-based survey (487 usable responses) from Indian consumers. A two-step SEM approach (i.e. measurement model and structural model) was used to analyze the data.
Findings
The findings show the significant positive influence of perceived usefulness, ease of use, attitude, II and DSI on consumer’s intention to adopt internet banking. The PR was found to have a significant negative influence on consumers’ intention to adopt internet banking, and DSI was found to negatively influence PR.
Research limitations/implications
The study is limited to users of a particular region of India. Furthermore, the study limits itself in determining consumers’ intention only, not actual usage.
Originality/value
The study is a preliminary attempt to examine consumer’s intention to adopt internet banking in India by analyzing innovativeness and perceived risk.
•Pro-environmental behaviours (PEBs) are less well understood in developing countries.•Innovativeness was found to have the greatest positive effect on consumers’ intentions.•Materialism was found to ...have a significant negative effect on consumers’ intentions.•No significant effect was found for social influence on consumers’ intentions.•Consumers’ intentions were found to have a greater effect on indirect-PEBs than direct-PEBs.
Major environmental issues facing our planet are considered to be partly rooted in consumer overconsumption that has resulted from high economic growth. Pro-environmental behaviours (PEBs) have been studied extensively in developed Western countries but more research is needed in developing non-Western countries. Additionally, there are increasing calls for research providing broader theoretical and behavioural explanations of consumers’ intentions to adopt PEBs. Therefore, the aim of this research was to examine the factors affecting consumers’ PEBs in Saudi Arabia. Quantitative data (n = 613) were collected using a survey method. The proposed conceptual model and associated hypotheses were tested using structural equation modelling. The results revealed that consumers’ intentions to adopt direct- and indirect-PEBs are affected by innovativeness, materialism, perceived consumer effectiveness, and environmental concern, but not by social influence. Evidence was also found of differences between younger and older respondents. These findings can be used to formulate effective marketing strategies to benefit the environment, society, and sustainable companies in the country.
The objective of the paper is to assess the state and changes of innovativeness of Poland in 2011–2022. According to the study, innovation in Poland still remained low, although it was slightly ...improving. The results of this study can be used as an instrument in setting the direction of the country's innovation policy to support the increase of its innovativeness. Knowing the innovation strengths of the Polish economy, such as trademark protection and human capital, allows for their further strengthening. In turn, the identification of weaknesses and barriers to innovation growth (including significant underinvestment in research and innovation activities, little cooperation between R&D and business, and an unfavourable climate for innovation) allows them to be reduced and transformed from barriers into growth drivers, resulting in a significant improvement in Poland's innovativeness, the consequence of which will be closing the gap dividing it from the EU average.
•PCSR and PFI influence future earnings through increased customer satisfaction.•PCSR and PFI exert contemporaneous and carryover effects on customer satisfaction.•PCSR shows a more persistent effect ...on customer satisfaction compared with PFI.•Firms utilize financial gains to increase PFI, but neglect PCSR development.
Previous research on corporate social responsibility (CSR) and firm innovativeness and their impact on financial performance has focused on firms’ actions (i.e., what firms do). However, how customers perceive these firm activities have not been fully explored; there is a lack of research particularly on the long-term effects of these actions. Consequently, the present study investigates the effects of customer-perceived CSR and firm innovativeness on financial earnings, both in the short and long term. Firm actions, if meaningful, should impact customer perceptions of a firm, which affect customer satisfaction and the firm’s earnings consequently. Using panel data from service firms, our analysis indicates that perceived firm actions positively influence future earnings through customers’ overall evaluations of a firm. Furthermore, the results reveal a carryover effect of perceived actions in the long term. The present research also indicates that customers’ positive perceptions of firm actions do not directly impact financial earnings; however, they do impact earnings through customer satisfaction. This emphasizes the importance of communicating innovation, and particularly CSR activities, to customers.
•Innovativeness can enhance customer value co-creation behaviors.•Customer engagement can stimulate customer value co-creation behaviors.•Innovativeness influences customer co-creation behaviors ...through customer engagement.•The study contributes to existing knowledge by uncovering the mediator of customer engagement in the abovementioned relationship.
Customer value co-creation behaviors play a crucial part in determining customer satisfaction. However, few restaurant literatures have examined how innovativeness influences customer value co-creation behaviors. This research examined the influence of innovativeness on customer value co-creation behaviors to clarify the mediating effect of customer engagement. Survey data from 501 customers demonstrated that innovativeness and customer engagement are positively related to customer value co-creation behaviors. Moreover, customer engagement mediates the association between innovativeness and customer value co-creation behaviors. This research extends current knowledge on customer co-creation and examines the associations among innovativeness, customer engagement, and customer value co-creation behaviors. Research implications suggest strategic directions for restaurant managers in terms of innovative practices and customer relationship management.
Effects of innovation types on firm performance Gunday, Gurhan; Ulusoy, Gunduz; Kilic, Kemal ...
International journal of production economics,
10/2011, Letnik:
133, Številka:
2
Journal Article
Recenzirano
Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products and services within a firm. The objective of this paper is to ...explore the effects of the organizational, process, product and marketing innovations on the different aspects of firm performance, including innovative, production, market and financial performances, based on an empirical study covering 184 manufacturing firms in Turkey. A theoretical framework is empirically tested identifying the relationships amid innovations and firm performance through an integrated innovation-performance analysis. The results reveal the positive effects of innovations on firm performance in manufacturing industries.
This study explores the various findings from a systematic literature review of 101 articles on consumer innovativeness (CI). Both within-study and between-study literature analyses were applied in ...all the literature reviews, except in a rare occasion when literature review involved a purposive selection of one work and that work was not compared to any other article. In the present study we review all three dimensions of CI (i.e., innate innovativeness, domain specific innovativeness, and innovative behavior) from three different perspectives (i.e., generalist, particularist, and integrator). This review will provide insights about how these dimensions are interrelated and predict new product adoption behavior. The results provide propositions for future exploration of CI with a basic conceptual model.
This study aims to identify the criteria for evaluating the innovativeness of an independent film production company in the European film market. Innovativeness of a company consists of inputs to ...innovation and outputs from innovation. It reveals a company’s potential to implement innovations, which are often sources of competitive advantage. The empirical study involved 29 experts from the European film industry and film production companies. Experts were asked to evaluate 60 criteria in total. The survey results suggest that a company’s innovativeness can currently be evaluated by 51 criteria, of which 15 are the most important. The criteria identified for evaluating a company’s innovativeness are ranked in order of importance for determining a company’s innovativeness. The results obtained allow us to evaluate the innovativeness of a company by comparing independent film production companies with one another in the European film market and thus to determine which company is more innovative. It also makes possible new hypotheses to be raised, analysed and tested. It should be noted that the article was written based on a dissertation in progress.
During the pandemic, inadequate knowledge in e-commerce is one of the obstacles in the e-commerce system. As a result, it is critical to examine the determinants of dairy product marketing ...using e-commerce during social distancing. This study aims to analyze the factors of SMEs’ dairy product marketing using e-commerce during social distancing. The research was conducted in Bengkulu, with 31 respondents who were members of the milk, meat and eggs association (SUSDAGTEL). The respondent groups were selected purposively to identify the factors using e-commerce. The data analysis was carried out quantitatively, which is determining the influencing factors with partial least square tools. The results of hypothesis testing have shown that external factors and technological factors do not affect the use of e-commerce in marketing SMEs’ dairy products, while both the performance of SMEs and the orientation readiness affect the use of e-commerce in SMEs. The SME performance has a significant effect on the use of e-commerce with a P-value of 0.000. The organizational readiness factor has a significant effect on the use of e-commerce with a P-value of 0.009. SME actors are elevated to the highest level of priority in the strategy's implementation. Small and medium-sized enterprises (SMEs) play a critical role in advancing the use of e-commerce in dairy product marketing.
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