Purpose - The article aims to present a holistic approach to analysis of patterns on complex online profiles, demonstrated on profiles of European scientists.Design methodology approach - An existing ...analytical framework was developed to incorporate a holistic understanding of online profiles. The framework was applied to a sample of 188 online profiles belonging to 48 European scientists. The profile data were studied on three levels (content-unit level, profile-instance level, and profile-network level), using methods of the qualitative comparative analysis to derive profiling patterns.Findings - The approach developed in this work generated profiling patterns for European scientists. The patterns exist on all three levels, forming a hierarchy. This pattern structure shows the variety of ways in which scientists can use the internet for self-presentation.Originality value - The study was based on a holistic understanding of online self-presentation, acknowledging that personal presentation can be spread across different platforms. The study presented shows how this understanding can be used when analysing online profiling behaviour. The profiling patterns of European scientists identified in this study supplement existing typologies. The study serves as a foundation to structure further research as well as to inform practitioners.
Internet se ha convertido en el medio de referencia entre los jóvenes y su uso está muy extendido se pueden identificar perfiles de usuarios respecto a la actitud hacia el medio interactivo y su ...estilo de navegación. El objetivo del estudio se centra en identificar dicho perfiles y poner a prueba su relación con su comportamiento en Internet. El estudio utiliza una metodología correlacional, con una muestra de conveniencia formada por 320 jóvenes entre 14 y 19 años procedentes de varios centros de educación secundaria. Los resultados muestran que se pueden identificar varios patrones de los adolescentes en el consumo de medios interactivos en función de su estilo de navegación y actitud hacia el medio. El estilo de navegación exploratorio está asociado a participar en actividades comerciales de la red y a dedicar más tiempo al medio interactivo particularmente durante la semana. Así mismo, los jóvenes que se enfrentan al medio con una actitud más confiada y ven el medio como un vehículo de socialización y éxito social también dedican más tiempo al medio interactivo y participan en mayor medida de las propuestas publicitarias que se ofrecen en Internet.
Data collection and analysis has turned into a big business. Hundreds of companies are now compiling all kinds of user data. Their goal is to provide the advertising industry with as much information ...as possible about potential customers.
Providing topical information and entertainment began with wall paintings, the spoken word and face-to-face performance, then the addition of the written and printed word along with illustrations and ...pictures, followed by audio recording. In the early 1920s, regular broadcast radio services began, followed by television in the late 1930s, and this has provided the basis of broadcast media we know today. These innovations frequently pushed boundaries and challenged the status quo, but not all of these challenges were technical by any means. However, it could be argued that the development of accessible technologies has been fundamental to the successful deployment of information and entertainment media in all their forms throughout history. Today, the merging of audio and video media with a whole range of digital services is becoming commonplace. With the ability of such services to develop new approaches in supporting people's everyday living experiences, this will take communication networks into a new era central to the way we live. This paper postulates that the historical trends with audio and video media developments from the early 1900s will continue to push future boundaries, and attempts to highlight the key demands and the developing trends from a communication network point of view.
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