The year 2020 was strange for Indigenous movements in Brazil. On-site gatherings were cancelled due to the outbreak of Covid-19. Indigenous movements, in connection with Indigenous media initiatives, ...aimed at occupying the screens instead. An abundance of live streams popped up on diverse social media platforms. During April 2020, online observations were carried out using an approach inspired by digital ethnography. This article offers a discussion about collecting research data within this changing context. The main aim is to reflect upon online observations as research practice and live streams as sources for scholarly investigation. Additionally, this paper discusses how to think about presence, place and temporality in the research context.
Several online learning platforms use recorded videos as a medium for delivering their material. In addition, several applications, such as Zoom, Google Meet, and WhatsApp, can help communicate ...interactively during this learning process. However, because the application is still separate from the existing online learning platform, users must switch applications and make the necessary data settings. Another obstacle experienced is that not all online learning service providers can have the infrastructure to use online learning systems, especially if the providers are individuals. This research uses a simple sequential method and aims to build an integrated online course system equipped with an interactive learning management system that many online courses, in general, can use. The main features are submissions of new courses by teachers, ordering courses by students, classes can be held using live video streams, the interaction between teachers and students in real-time with live chat, and a learning management system that includes sending and receiving assignments and quizzes. The test results show that as many as 73.2% of respondents gave the highest score for the built system.
This article corroborates the continued threat of extreme right terrorism by exemplifying textually interconnected links across linguistic evidence composed prior to or during attacks in the United ...States, New Zealand, Germany, Norway and Sweden. A qualitative content analysis of targeted violence manifestos and live-streams, attack announcements on online platforms, and writings on equipment (e.g., firearms) used during the incidents reveals an emerging illicit genre set that is increasingly consolidated in form and function. The messages accentuate an intricate far-right online ecosystem that empowers copycats and escorts them on their pathway to violence. A definition for targeted violence live-streams is proposed and operational applications are discussed.
PurposeThis paper aims to investigate the differential effects of vertical attributes and horizontal attributes on visit intention under proximal and distal sensory imagery in travel live ...streams.Design/methodology/approachThis research used a multimethod approach with four studies. Three designed experiments were first employed to prove casual relations of the hypothesized relations. Then, a structural model provided a new sample of the framework.FindingsThe results suggest that visit intention is higher when vertical (vs horizontal) attributes are associated with proximal (vs distal) sensory imagery. Physical presence mediates the interaction effects between attribute type and sensory imagery on visit intention.Practical implicationsThe finding offers suggestions for multilateral information providers' capability of real-time advertising, seller-focused technology development and proactive relationship management with potential consumers.Originality/valuePrevious study is less sufficient to describe consumers' traveling interactivities in live-streaming media, where streamers are capable of modifying attribute-based messages and sensory modalities. Rather than focusing on imagery as a comprehensive modality or visual-dominated imagery, this study examines the interaction effects between attribute type and sensory imagery on visit intention. Drawing on reason-based choice and distance-on-distance theories, the finding enriches the evaluation of the effectiveness of live-streaming marketing across varying sensory interactions.
The year 2020 was strange for Indigenous movements in Brazil. On-site gatherings were cancelled due to the outbreak of Covid-19. Indigenous movements, in connection with Indigenous media initiatives, ...aimed at occupying the screens instead. An abundance of live streams popped up on diverse social media platforms. During April 2020, online observations were carried out using an approach inspired by digital ethnography. This article offers a discussion about collecting research data within this changing context. The main aim is to reflect upon online observations as research practice and live streams as sources for scholarly investigation. Additionally, this paper discusses how to think about presence, place and temporality in the research context.
Live streaming services enable the audience to interact with one another and the streamer over live content. The surging popularity of live streaming platforms has created a competitive environment. ...To retain existing viewers and attract newcomers, streamers and fans often create a well-condensed summary of the streamed content. However, this process is manual and costly due to the length of online live streaming events. The current study identifies enjoyable moments in user-generated live video content by examining the audiences’ collective evaluation of its epicness. We characterize what features “epic” moments and present a deep learning model to extract them based on analyzing two million user-recommended clips and the associated chat conversations. The evaluation shows that our data-driven approach can identify epic moments from user-generated streamed content that cover various contexts (e.g., victory, funny, awkward, embarrassing). Our user study further demonstrates that the proposed automatic model performs comparably to expert suggestions. We discuss implications of the collective decision-driven extraction in identifying diverse epic moments in a scalable way.
Watching live streams as part of the online shopping experience is a relatively new phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a type of online shopping that ...incorporates real-time social interaction. Live streaming shopping can happen in two ways: live streaming embedded in e-commerce, or e-commerce integrated into live streaming. Based on prior research related to live streaming and consumer motivation theories, we examined the relationships between hedonic and utilitarian motivations and shopping intention. We found that hedonic motivation is positively related to celebrity-based intention and utilitarian motivation is positively related to product-based intention. A content analysis of open-ended questions identified eight reasons for why consumers prefer live streaming shopping over regular online shopping.
Social Networks are becoming a mainstream part of our lives. People of all ages and backgrounds are using social networks to express opinions, share information, follow brands, and consume content. ...Each network provides a unique value proposition to its users and fills specific needs for interaction.
Newsjacking Your Way into the Media
The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly,
09/2015
Book Chapter
This chapter shows that newsjacking succeeds when it is very fast to market and ties back to the brand and its ideas. It illustrates this issue by presenting the story about Wynn hotel organization ...that successfully newsjacked a story. The goal with newsjacking is to get the take on a breaking news story in front of journalists at the moment they are looking for additional information to put in their stories. Messages can be made to stand out by using: blogs, real‐time media alerts, harnessing the power of podium, live‐streams, and using Google Plus. The chapter presents three broad areas to find stories for newsjacking opportunities: (1) things one already knows; (2) things one didn't think to ask in the wider sphere of breaking national or global news; and (3) widely known current events anticipated in the immediate future. The chapter also discusses Twitter as a source of newsjacking ideas.
A SOcial LIve Stream, SOLIS, is a live stream produced by a device whose owner is sharing the stream with her friends, granting each friend to perform time shifted viewing for a pre-specified ...duration. The system buffers this chase data to facilitate its browsing and display. In the presence of many Solis, memory may overflow and prevent display of some chase data. This paper presents a novel data-aware admission control, DA-AdmCtrl, technique that summarizes chase data pro-actively to maximize the number of admissible SOLISs with no memory overflow. It is designed for use with multi-core CPUs and maximizes utility of data whenever the user's level of satisfaction (utility) with different data formats is available.
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