Makassar City Slaughterhouses (RPH) have the role of being a cattle barn before slaughter, slaughtering beef cattle belonging to wholesalers (middlemen) and also beef marketing activities. The ...research aims to identify beef marketing channels in Makassar City Slaughterhouses. The research was conducted in July 2022. The results showed that there were 2 patterns of marketing channels for beef at RPH in Makassar city, namely: (1) Cattle Breeders - Inter-Regional Traders - Butcher Entrepreneurs - Retailers - Final Consumers and (2) Cattle Farmers - Inter-Regional Traders - Butcher Entrepreneurs - Final Consumers.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and ...executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. * Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners * Integrates across physical and digital, independent and company-owned, routes to market * Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them * Provides tools and frameworks for how much distribution coverage is required and where * Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict * Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership With the help of Getting Multi-Channel Distribution Right you'll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Experts have widely carried out research on cattle since 1960. However, regarding the efficiency of the cattle marketing channel in Bali, especially in the livestock group in the village of Ayunan, ...it is necessary to study its efficiency for that researcher conducted research to know the efficiency of marketing cattle in Bali. Using the census method, 40 farmers consisted of two livestock groups, namely the Karang Ayu livestock group and the Karya livestock group, each consisting of 20 people. Instruments or measuring tools used in the interview guide to help obtain answers from respondents are structured and closed questionnaires for open-ended questions. The results showed four channels formed from the marketing system of cattle breeds in Bali, namely marketing channel i. Breeders sell livestock to other farmers in one village (12.5%), Marketing Channel ii. Breeders sell directly to animal markets (7.5%). %), Channel iii Farmers sell livestock to blank in the cattle barn (74.5%), and IV Farmers sell livestock to blank in the animal market (5.5%). With marketing efficiency for male seeds for each channel of 0; 2.57; 1.18, and 1.61, while the marketing efficiency in each channel for female cattle is: 0;3.53; 1.50, and 1.92. It is said that the most effective marketing channel for cattle breeds in Bali is through my marketing, namely the breeders selling the cow breeds in the stables and those who buy them around the farm because they do not incur marketing costs.
The cinnamon commodity is quite significant in the economy of Sungai Penuh City, but farmers have not felt its role in improving welfare. The fundamental problems faced by cinnamon farmers in Sungai ...Penuh City are the weak bargaining position of farmers in the pricing process due to lack of access to price information, the attachment of farmers to collecting traders, and the limited ability of farmers to develop processed cinnamon products allegedly resulting in farmers only getting a small profit from sales. Traders, collectors, and exporters process more to meet domestic and foreign market demand. For this reason, an analysis of the existing condition of marketing margins and farmers' share of cinnamon commodities in Sungai Penuh City is needed. The purpose of this study is to analyze cinnamon marketing margins between farmers, collecting traders and exporters in each marketing channel in Sungai Penuh City, analyze the amount of farmers share obtained by farmers in each cinnamon marketing channel in Sungai Penuh City, and analyze cinnamon marketing functions in the form of physical functions, exchange functions and facility functions between farmers, Collecting traders and exporters in Sungai Penuh City. To answer the study's objectives, the author uses marketing margin analysis methods, profit margin analysis, farmer's share analysis, and marketing function approaches in physical, exchange, and facility functions. This research method uses a qualitative descriptive approach, and the informants in this study are determined by purposive sampling. The results showed that as many as 60 percent of cinnamon farmers in Sungai Penuh City chose and 40 percent chose the two-actor marketing channel. In contrast, the cinnamon marketing channel involving three marketing actors showed that the marketing system was inefficient. In contrast, the cinnamon marketing channel involving two marketing actors showed that the cinnamon marketing system in Sungai Penuh City was efficient.
Price fluctuations are the rise and fall of prices, while the marketing channel is the track of the distribution of goods from producers to final consumers. The purpose of this study was to determine ...the price fluctuations and marketing channels of shallots to shallot traders in the city of Bengkulu. The research method used to determine the price fluctuations of shallots is descriptive method to explain the development of shallot prices presented in the graph. To analyze the marketing channels of shallots, it is described descriptively with a tracing method from wholesaler level to retailer level. The samples of this study were wholesalers and retailers of shallots in the Panorama market and the Sunday market of Bengkulu City with a total sample of 30 traders. The highest price fluctuation in July 2020 reached Rp. 54,500/kg while the lowest price in October 2019 was Rp. 16,900/kg. The shallot marketing channel in Bengkulu City has two channels; the first, wholesalers to consumer scatter traders. Second, wholesalers to wholesalers to retailers to consumers. With a marketing margin of rp. 11,807/kg (48.65%) for retailers and rp. 4.750/kg (20%) for wholesalers. The dominant market share is Toko Ipung with a percentage of 60.89%. With farmer share received by producers 65.69%.
Power theories (e.g., social exchange theory, resource dependence theory) and efficiency theories (e.g., transaction cost analysis) offer very different perspectives on the design of contractual ...governance in marketing channels. Whereas power theory suggests that governance will reflect the preferences of powerful firms, efficiency theories argue that governance will maximize joint value. In this research, the authors provide an integrative framework that reconciles power and efficiency perspectives in the context of contractual marketing channel relationships. This framework discriminates between two methods of exercising power: ex ante (through a tightly specified, efficient contract that rewards the powerful firm through the price mechanism while providing strong safeguards for the weak firm) or ex post (through a loosely specified, inefficient contract that allows the powerful firm to exploit its power during renegotiations). The authors argue that power will cause channel governance to deviate from the efficient choice, but only to the extent that the powerful firm cannot price out (i.e., extract) the value it offers to the weaker firm ex ante. As exchange conditions become more uncertain, power will demonstrate stronger effects on governance. This theory is supported with data from studies on contractual research-and-development relationships and procurement contracts for customized industrial products.
"The present study was conducted with the aim of identifying factors affecting marketing, marketing channels and analysing the marketing cost, margin, price spread, and marketing efficiency of ...farmers in the marketing of green chilies in Jorhat district of Assam. A sample of 80 farmers was selected using multistage stratified random sampling, and 30 market intermediaries were selected from the study area. Production was kept for home consumption, and the seed was one of the factors that indirectly affected the marketable surplus of green chili, significant at 1 percent. However, transportation costs of green chilies directly affected the markable surplus, significant at 10 percent. Among the two marketing channels identified, total marketing cost was low in channel I (` 124.06 per quintal) as compared to channel II (` 178.04 per quintal), signifying that marketing cost was low if the channel has lesser market intermediaries. The best channel for both producer and consumer was found to be channel I, in which producers receive the maximum share of consumers’ rupee (77.06 percent), and consumers purchase the product at the low price ` 7700 per quintal. Marketing efficiency was found to be higher in channel I (3.36). The major constraint faced by the producers in the marketing of green chili was the low selling price that prevailed during the Covid-19 pandemic in the local and distant markets during the peak harvesting time."
This study that will examine how self-reliance farmers can conduct their oil palm plantation business activities. Palm oil cultivation carried out by self reliance farmers with its own funds, ranging ...from procurement of agriculture equipment and inputs to the marketing of product. The marketing of oil palm in the form of Fresh Fruits Bunch (FFB) to the Palm Oil Factory through existing marketing agencies, including collectors or wholesaler. This marketing system will affect the price that the famer received (Famer's Share) and will have an impact on their income. In recent years, some agricultural commodities that have export value such as palm oil face fluctuating selling prices, where CPO selling prices are influenced by the world prices which automatically impacts the price of FFB in the farmer’s level. The research conducted in Musi Banyuasin District, South Sumatra Indonesia. This research used primary and secondary data including characteristics, land area, production, cost, FFB Price, and marketing channel. This research also concerns to examine elasticity of price transmission, marketing channels and farmer's share of oil palm. The results obtained there are two patterns of marketing channels, which are efficient to adapt. This study shows share at the farmer level was 66.03% and share at the trader level was 33.97%. The elasticity value of price transmission obtained et < 1, which is et = 0.858, that’s means the elasticity of price transmission is inelastic, where the rate of change in FFB price at the farmer level is smaller than the rate of change in world CPO prices.
