This research article tracks the evolution of the concept of nostalgia as a concept in marketing and more generally. The present study specifically highlights the development of a theoretical ...framework that can serve to integrate existing conceptual models and to offer implications for understanding nostalgia as a phenomenon among consumers as a tool for marketing practice. The study aims to bring together existing research and to serve as a springboard for future research and applications.
Trajectory of Nostalgia in Emerging Adulthood Wang, Yuqi; Wildschut, Tim; Sedikides, Constantine ...
Personality & social psychology bulletin,
04/2024, Letnik:
50, Številka:
4
Journal Article
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We examined the change and stability of nostalgia in emerging adulthood. We followed 327 students through their 4 university years with six assessments. Nostalgia demonstrated moderate rank stability ...(r = .25–.79). A Trait-State-Occasion model analysis indicated that the stable trait component, slowing-change trait component, and state component explained 37% to 43%, 10% to 27%, and 29% to 49% of variation in nostalgia on specific occasions, respectively. Longitudinal multilevel analysis revealed that the mean nostalgia level declined across university years. Greater intensity of negative life events at the start of university was associated with higher initial nostalgia and slower decline of it, while the emotion intensified when experiencing more negative life events. Nostalgia in emerging adulthood displays moderate stability, with negative life events contributing to the shape of its trajectory.
Nostalgia reconsidered Sweeney, Paula
Ratio,
September 2020, 2020-09-00, 20200901, Letnik:
33, Številka:
3
Journal Article
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Nostalgia is standardly assumed to be directed towards the past, to involve some salient feeling of the irretrievability of the past, and to be directed towards the memory of an event. In this paper ...I argue that none of these standard assumptions hold. I use a time‐traveller example to demonstrate that nostalgia is not essentially past‐directed. Once nostalgia is prised from the objective past, we can examine the other purported conditions, making space for the conclusion that the felt irretrievability of the past is not the necessary feature of nostalgia that we assumed it to be. I then argue that the notion that nostalgia is directed towards the memory of an event is misguided. Finally, I distinguish two routes to nostalgia and, with this distinction in place, argue that nostalgia is neither essentially time nor place directed. Nostalgia is simply change‐directed.
INTRODUCCIÓN: LA CARTA CULINARIA BANERJEE, ISHITA
Estudios de Asia y Africa,
09/2015, Letnik:
50, Številka:
3 (158)
Journal Article
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Jeno basonar sera basa rasanae (sepa que el mejor nido del deseo se encuentra en la lengua). Así escribió en una de sus creaciones el poeta bengalí Rabindranath Tagore, premio Nobel de literatura. En ...este poema, llamado “Nimantran” (“Invitación”, publicado en Bithika, 1935), el poeta había evocado, de manera seductora, los placeres innatos del amor y el cuidado, articulados en el delicado acto de servir la comida, un acto que debía hacer la espera del amante un momento más seductor y completo gracias a la simultánea satisfacción de la mente y del cuerpo. Algunos años después, M. F. K. Fisher, la célebre escritora culinaria, subrayó los intrincados enredos de la necesidad humana de comida, seguridad y amor en el prefacio a su ahora clásico libro The Gastronomical Me. Están tan entremezclados, escribió ella, que es imposible pensar en uno sin pensar en los otros.
Nostalgia plays a crucial role in individuals' psychological and behavioral responses. To identify the influence of nostalgia on leisure participants' life, this study examined how individuals' ...leisure nostalgia influenced their life satisfaction, thereby reinforcing their leisure participation intention. 417 responses were collected from leisure participants and analyzed in this study. Results showed that leisure nostalgia positively affected life satisfaction and leisure participation intention. In addition, life satisfaction had a significant effect on leisure participation intention. Further analysis revealed that the indirect effects of nostalgia regarding group identity and personal identity on leisure participation intention were significantly stronger than those of nostalgia regarding leisure experience, environment, and socialization. The theoretical and practical implications of this study are discussed.
Organizzato dall'Università di Ginevra e dalla Fondazione Erica Sauter, nella sede della Fondazione Hardt che domina dall'alto la città svizzera, si è svolto un simposio letterario incentrato sul ...tema "Aspetti di classicità nell'opera di Giuseppe Bonaviri", una approfondita riflessione sull'opera di questo scrittore siciliano a sei anni dalla sua scomparsa. La Pascu, analizzando il libro, ha parlato di Bonaviri grande scrittore classico, lo ha definito il più ricco, il più libero, il più fantasioso autore della sua generazione, ed ha approfondito altre tematiche, come quelle inerenti gli aspetti della traduzione delle opere bonaviriane. Non ce ne sono da fare, non possono essere tratte, oggi.
Purpose
The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing ...researchers and practitioners alike. In response to calls from marketing practitioners and scholars to understand nostalgia formation among consumers, this study tracks the evolution of nostalgia concepts in the domains of marketing and, more generally, business management. This study aims to highlight the development of a theoretical framework to integrate existing concepts and offer implications based on understanding nostalgia as a phenomenon among consumers as a tool for marketing practice.
Design/methodology/approach
This study is descriptive and inductive in nature. The manuscript is designed and positioned as a conceptual study exploring nostalgia’s journey from the domain of psychology to business management. The study synthesizes concepts of nostalgia from psychology, sociology and business management.
Findings
The study reveals that nostalgia in the business-management domain is not perceived in the same way as in psychology studies. It has journeyed through different schools of thought and is now used as an impactful marketing practice. The manuscript offers relevant information to marketing practitioners to improve their nostalgia marketing strategies, such as advertising and promotions, retro-branding, crowd-sourcing and culturally oriented practice. Subsequently, the manuscript offers pointers for understanding consumers across the generations and exploring nostalgia and consumption patterns for future research.
Research limitations/implications
The manuscript offers relevant information about nostalgia to marketing practitioners to improve their nostalgia marketing strategies and proposes avenues for future research to the domain scholars.
Originality/value
To the best of the authors’ knowledge, there is no comprehensive paper tracking the journey of nostalgia in business practices and providing directions for future research. This study extends existing literature both by suggesting future research directions and by drawing marketing practitioners’ attention to a conceptual framework for understanding the processes of and relationships with consumer nostalgia, including ways to use consumer nostalgia within marketing practices.
The article seeks to develop a theoretical analysis and interpretation of the role of nostalgia in German Holocaust memoirs. The intervention of advertising by appropriating nostalgia into marketing ...has led to an effacement of ‘algia’ or the pain that nostalgia implicates. The modern perception of nostalgia as a positive emotion has affected the idea of yoking nostalgia to traumatic experiences. The current paper analyses whether nostalgia plays a conspicuous role in the trauma narratives of Holocaust survivors. The paper is divided into three sections: first, an overview of the term ‘nostalgia’ through the ages is attempted to comprehend the problem of attaching nostalgia to trauma narratives. Second, textual analysis of The Boy on the Wooden Box (2013) by Leon Leyson and I will Plant you a Lilac Tree (2005) by Laura Hillman is undertaken to establish the presence of nostalgia in the narratives. Third, the major uses of nostalgia in the select texts are condensed into five categories: nostalgia functions as a tool of Ideological State Apparatus (ISA), relieves survival anxiety, improves resolute decisions, aids in preserving nostalgic objects and operates as an intermediary between individual and collective memories in the primary texts. Svetlana Boym’s binary classification of nostalgia is applied to the texts to provide an insight into the nature of nostalgia invoked. The study concludes that restorative nostalgia disrupts progress but augments the nostalgic individual’s determination to survive and recreate the perfect past. Reflective nostalgia provides the awareness that the past is irrevocable, and that change is inevitable.
Recent research suggests that emotions are a central motivation for radical right voting. One emotion that has gained particular interest is nostalgia: Radical right politicians use nostalgic ...rhetoric, and feeling nostalgic is associated with radical right support. However, while nostalgia is widely and frequently experienced, previous work differentiates personal contents of nostalgia (e.g., childhood) from group‐based contents (e.g., traditions) and suggests that only the latter is related to the radical right. But why does nostalgia, and specifically its group‐based content, matter? In the present paper, I argue that nostalgia evokes implicit comparisons between the past and the present. Using relative deprivation theory, I posit that group‐based nostalgia makes people subjectively evaluate society's present as worse than its past. In turn, this temporal group‐based relative deprivation is associated with attempts to restore the past through radical right voting. Personal nostalgia, instead, does not evoke equivalent experiences of personal relative deprivation and is, therefore, unrelated to radical right support. In preregistered analyses of representative panel data from the Netherlands, I show that group‐based nostalgia is more consistently related to radical right support than personal nostalgia. In subsequent exploratory analyses, I test the relative deprivation argument and find that group‐based relative deprivation does indeed mediate the relationship between group‐based nostalgia and radical right voting: People who long for the group‐based past are more likely to feel dissatisfied with the government and, in turn, consider voting for the radical right. In studying this mechanism, I connect recent work on emotional and relative deprivation explanations to radical right voting.
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