Rural revitalization is an important way of addressing sustainability. In recent years, the problems of dual urban-rural structures and rural ‘hollowing-out’ have become prominent. Driven by the ...strategic planning of rural revitalization, different development modes have emerged in China. However, more research is needed on their actual performance and wider impact on rural revitalization. Through the case of Xiamei in China with in-depth interviews, fieldwork, and participatory observation, this paper explores how tea tourism could revitalize an ancient village. It shows that sense of place, key leadership, and the participation of local talent have shaped its local culture and industrial characteristics. The spatial types of the old-new mixture, including'a workshop behind the house’ and ‘a shop in front of the house’, play a crucial role in the development mode. The media and Internet marketing have a far-reaching impact on the tea-culture economy and tourism. The cultural landscape-oriented rural revitalization promotes Xiamei as a society with improvements to local value, identity, and livelihoods.
•Rural revitalization is key to the rural changes leading to a sustainable future.•Xiamei's tangible and intangible cultural tea landscape builds a sense of place.•The importance of support by local clans.•Key local leaders shape Xiamei's bottom-up rural revitalization.•Modern media market old-new spatial types to demonstrate small-scale development.
Increased urban population has created a disconnection between humans and natural environments that needs to be recognised as a key challenge. This article proposes that disconnection from nature in ...urban settings can be mitigated by digital placemaking. A conceptual framework which accounts for place attachment and place branding, Social Identity Theory and nature connectedness is presented. The benefit of this approach is that it can help us understand more clearly the different dynamics involved in hybrid place experience as a driver for both social change and consumer wellbeing. This modified hybrid tripartite model creates meaningful places for consumers, fostering their attachment to the space and with others, while simultaneously enhancing their wellbeing. In addition, the model contributes to our understanding of place branding effects on consumers beyond commercial outcomes; explaining the positive effects on wellbeing of nature-based digital placemaking; and providing clarity on the role of technology in nature-based place brand experiences. In synthesising the different dimensions of the framework, potential implications for place managers, marketers and leaders are outlined.
•Digital placemaking can help mitigate the human-nature disconnection in cities.•The modified hybrid place attachment model creates meaningful spaces for users.•Digital placemaking can enhance consumers' attachment to the environment and wellbeing.•Potential wellbeing benefits of digital placemaking with nature-based place brand experiences.•Our conceptual framework predicts hybrid place experiences as drivers of social change.
Pasts of the Present Jens Sejrup
The Copenhagen journal of Asian studies,
07/2023, Letnik:
41, Številka:
1
Journal Article
Recenzirano
Odprti dostop
In light of today’s global boom in landmark architecture, urban megaprojects and reconstructions of cultural heritage buildings, this paper analyses two large-scale reconstruction projects at iconic ...historical locations in Japan: the Heijō Palace in Nara and Dejima in Nagasaki. Since the 1990s, the two projects have recreated long-lost built environments, gradually transforming the sites, turning them into museums and exhibition spaces and giving rise to thorough reform of the surrounding urban fabric. In this paper I trace the involved agents’ motivations to engage in historical reconstruction from early-phase experimental efforts to legitimise the sites’ protected status to present-day politico-economic mobilisations of important historical locations to boost city attraction values. In this way, I link these two unfolding projects in Nara and Nagasaki to issues of urban boosterism, heritage production and the facilitation and commodification of tourist experiences of past realities. Approaching the reconstructions as contemporary heritage in traditional guise, the paper argues that both sites revolve materially, spatially and thematically around the master-metaphors of flow, growth and intercultural connectivity that characterise the present age. Elucidating processes of authentication and intersections of ideological and economic interests in and around the two sites, the paper asks in what ways Japanese cities exploit lost iconic localities and reconstructed heritage under post-industrial conditions marked by globalisation and intense cultural-economic competition.
As economic inequality among racial and ethnic groups persists, debate continues about the role of diversity, equity, and inclusion (DEI) as guiding values to promote equitable economic growth and ...development. This project uses diversity ideology as a framework to examine how proposals for Amazon's second headquarters (HQ2) reflect applicants' beliefs and value systems around racial and ethnic diversity, equity, and inclusion. In our sample of 70 proposals, respondents layered four primary tactics: disregard, limited engagement, acknowledgment without culpability, and value claiming. Prominent approaches included avoidance of any discussion of diversity, objectification of racial and ethnic minority populations as an economic or cultural input, and the assertion a racially and ethnically diversity workforce is an attainable goal while utilizing stereotypes. Each of these approaches reflects different ways racial and ethnic minority populations remain marginalized within economic development proposals, even when firms actively solicit information on their presence and support.
This article examines the evolution of the ‘Barcelona Model’ of urban transformation through the lenses of worlding and provincialising urbanism. We trace this evolution from an especially dogmatic ...worlding vision of the smart city, under a centre-right city council, to its radical repurposing under the auspices of a municipal government led, after May 2015, by the citizens’ platform Barcelona en Comú. We pay particular attention to the new council’s objectives to harness digital platform technologies to enhance participative democracy, and its agenda to secure technological sovereignty and digital rights for its citizens. While stressing the progressive intent of these aims, we also acknowledge the challenge of going beyond the repurposing of smart technologies so as to engender new and radical forms of subjectivity among citizens themselves; a necessary basis for any urban revolution.
Las ferias comerciales pueden ayudar a las ciudades a diferenciarse porque ofrecen importantes posibilidades respecto a la relación, la promoción y el posicionamiento de la marca del territorio (de ...San Eugenio Vela & Jiménez Morales, 2009). No obstante, la bibliografía actual aporta escasos artículos sobre la influencia de estos eventos en la marca de la ciudad (Kowalik, 2012). El objetivo general de esta publicación es analizar la coordinación entre los responsables municipales y los organizadores de ferias en la estrategia de city branding; comparando las ciudades de Barcelona y Milán. Los objetivos específicos son: a) conocer la estrategia de city branding de ambas ciudades; b) confirmar si los organizadores la conocen, así como sus objetivos; c) identificar si existe colaboración entre ellos para alcanzarlos y, finalmente, d) compartir recomendaciones gracias al análisis del modelo de gestión de cada ciudad. La metodología empleada parte desde un enfoque cualitativo y ha consistido, en primer lugar, en entrevistas en profundidad con el ayuntamiento y los actores más relevantes de estas ciudades. En segundo término, se han articulado encuestas online para conocer la opinión de los organizadores feriales que desarrollan su actividad en estas urbes.
The attention to branding, from theorists as well as from practitioners, had remained at a very high level for the 2000s and 2010s. Many new branches of branding theory have emerged, and place ...branding was among them. Actually, place branding has become an umbrella term, a generic definition for three areas of study and practice: nation branding, region branding, and city branding. Every year, new scientific, journalistic, business articles, and books on place branding emerge, there are even several specialized periodicals devoted to this field of branding. This study aims to identify the most relevant and effective symbol of the Ukrainian capital city Kyiv as a tourism brand. Questionnaire surveys and the content analysis of literature and mass media are used. Key segments and sub-segments of the target audience of Kyiv tourism branding are determined, as well as the key factor of influence on the formation of the opinion regarding the tourism symbols of Kyiv. The most common popular symbol is compared with the real resources of the city. Thus, a set of relevances is found appropriate for the development of effective branding of Kyiv.
Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of ...branding helps the city in marketing activities. A city metaphorically could be seen as an entity given the advantage to display its visual characteristics to tourists, visitors, and residents. Unique visual identity such as iconic architecture and graphic design could make a city stands out from the others. Thus, the research examined the role of visual identity in city branding. Specifically, the aim was to contribute to better understanding of the concept of ‘visual identity’ in Southeast Asian cities. Netnography approach was employed to gain better understanding of the notion of visual identity of city branding and refine a conceptual framework that has been developed based on the existing literature. Elements such as iconic structure and graphic design (logo and slogan) of four cities in Southeastern Asia were emphasized. The research concludes that the components of the visual identity of the cities need to be reshaped to be aligned with their visual characteristics in order to boost their competitiveness among the global city brands.
The major purpose of place branding is to attract tourists and investors by enhancing the value proposition of a place through its unique regional identity. We undertake two studies to test the ...impact of regional identity on destination brand loyalty, and thereby on investment attractiveness. Study 1 involves identifying the dimensions of customer-based place brand equity (CBPBE) from a regional identity perspective. Data were collected from the state of West Bengal in India. Results of exploratory factor analysis show a four-dimensional structure of CBPBE consisting of brand salience, brand meaning, perceived quality, and brand attachment. Based on 290 responses collected from Thailand, we use these CBPBE dimensions in study 2 to develop and validate the psychometrically robust CBPBE-RI instrument. Finally, we test for the impact of CBPBE-RI dimensions on destination brand loyalty and investment attractiveness. The results have managerial and theoretical implications.
Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management ...practice. Design/methodology/approach – The paper is based on theoretical insights drawn from the combination of distinct literatures on place branding, general marketing and collaborative governance. Findings – The paper highlights the importance of residents in the place branding process and argues that their special functions as ambassadors for the place constitute the most valuable assets in place branding. Thus, a participatory place branding approach involving residents is needed. To implement this approach, three stages are necessary: (stage 1) defining a shared vision for the place including core place elements; (stage 2) implementing a structure for participation; (stage 3) supporting residents in their own place branding projects. Originality/value – The inclusion of residents is often requested in contemporary place branding literature. Unfortunately, none of these articles offer a real strategy for participatory place branding so far. Thus, this conceptual essay provides a participatory place branding approach to help place managers implement such structure.
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