Dieng Wetan Village is one of the areas in Wonosobo Regency that has tourism potential. In publicizing their tourism potential, local youth released an Instagram account @desadieng. However, the ...publication of tourism through this account is a problem. This is due to several factors. First, the lack of human resources (HR) from the youth organizations of Dieng Wetan Village as managers. Second, the need to strengthen HR skills in terms of content writing, photo and video production as a medium for publication of regional tourism potential. Therefore, it is necessary to carry out a training in the production of written and photo content for youth members of Dieng Wetan Village as the manager of the official @desadieng account as a form of publication of regional tourism potential. The training was carried out in four stages, including situation analysis, planning, implementation, and evaluation. The training program which was held for two days began with the provision of materials, discussions, field practices, and evaluations. As a result, participants were able to create promotional content for the tourism potential of Dieng Wetan Village through Instagram social media channels. In the future, participants need to sharpen their sensitivity to local wisdom issues that can enrich publication materials. In addition, public awareness also needs to be formed so that they can independently manage the @desadieng account as the official and consistent official account of Dieng Wetan Village tourism publications.
In today's knowledge-based global economy, understanding the similarities and differences in persuasive messages across languages is essential to effective communication. This study presents a ...comparison of sales letters written in two languages, namely, Chinese and English, using
Halliday's (1994) notion of
Theme. Theme is taken as the point of departure for writers’ attempts to project their perceptions of the reality of the experiential field onto their readers. The concept of Rheme then provides room for the further development or elaboration of Theme. Of the 7664 sales texts collected, 160 (80 in Chinese and 80 in English) are randomly selected for detailed analysis using the independent conjoinable clause complex as the unit of analysis. The differences identified can be attributed to differences in both cultural expectations and grammatical structures.
Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with ...customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm’s services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.
Aim This study aimed to explore how the views of patients with coronary heart disease (CHD) could inform the design of an information booklet aimed at providing patients and practitioners with a ...resource to help influence positive health behavioural outcomes. Background Coronary heart disease has major consequences in terms of patient suffering and economic costs, with morbidity and mortality figures in the United Kingdom and the Republic of Ireland among the highest in Europe. Lifestyle behaviours such as smoking, eating an unhealthy diet and a lack of exercise are strongly associated with an increased CHD risk, and practitioners report that health education materials are used in practice to help advise and educate patients about the consequences of their lifestyle. Methods Opinions of patients with CHD were explored concerning their information needs, particularly lifestyle advice, using a qualitative approach in four general practices. This information was used to design a booklet for a pilot study aimed at promoting healthy lifestyle behaviours and medication adherence among people with CHD. Focus group discussions explored patients' opinions about the booklet's 'fitness for purpose'; semi-structured interviews with practitioners examined their views on the booklet's usefulness. Findings In initial focus groups, patients identified gaps in their information provision regarding coping with stress, available local community support and medication purpose. Previously published literature was modified to address these gaps. Patients in the pilot study were satisfied with the re-designed booklet. Practitioners reported that its use in consultations enabled change implementation and facilitated patients' understanding of connections between lifestyle and health outcomes. Acknowledging the opinions of CHD patients in producing health information booklets emphasized a patient-centred approach and therefore supported practitioner-patient partnerships for choosing healthy lifestyle choices.
This chapter discusses one of the most critical and sensitive topics today in selling goods to Chinese – cross-cultural marketing. It seems an irony that the fundamental of marketing taught in any ...marketing course is satisfying the customers’ needs and wants. However, when it comes to marketing to Chinese, MNCs seem to have a different idea about what products the Chinese consumers should consume which is usually according to the MNCs.
Without the understanding of the Chinese market and consumers, Foster’s could hardly make a go in the Chinese market.
This chapter discusses many of the unique market characteristics of Chinese market as well as Chinese consumers. By highlighting these differences, future operations may be able to learn some Chinese ways of marketing in China.
PDF
