Searching for a Theory of Public Diplomacy Gilboa, Eytan
The Annals of the American Academy of Political and Social Science,
03/2008, Letnik:
616, Številka:
1
Journal Article
Recenzirano
This work presents and critically evaluates attempts to theorize and conceptualize public diplomacy within several disciplines, including international relations, strategic studies, diplomatic ...studies, public relations, and communication. It also examines research methods used to investigate public diplomacy, including models, paradigms, case studies, and comparative analysis. The work identifies promising directions as well as weaknesses and gaps in existing knowledge and methodology and outlines a new research agenda. The presented analysis and examples suggest that only a systematic multidisciplinary effort and close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy.
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the ...first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.
What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.
Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
The article explores the nuanced dimensions of the European Union’s (EU) public diplomacy efforts directed at South Korea, using a combination of quantitative and qualitative content analyses. Over ...the years, the relationship between the EU and South Korea has evolved from economic cooperation to encompass broader areas, such as political, diplomatic, security, and cultural ties. While previous research has primarily focused on economic and political aspects, this study addresses the limited exploration of cultural relations and public diplomacy between the two entities. To this end, this study analyzed content from the EU Delegation to Korea’s official Facebook page spanning 2017 to 2021, identifying recurring keywords and themes that characterize the EU’s public diplomacy strategy. The analysis reveals two main facets of the EU’s public diplomacy: projection public diplomacy (“who we are”) and advocacy public diplomacy (“what we stand for”). Projection efforts are demonstrated through cultural exchanges, celebrating Europe Day, and participation in events that foster cross-cultural dialogue. Advocacy public diplomacy is evidenced by the EU’s advocacy for human rights, environmental concerns, gender equality, and cooperative partnerships. These efforts align with the EU’s role as a champion of shared values and norms, projecting its commitment to a fair and sustainable world. The study underscores the EU’s multifaceted approach to public diplomacy, bridging cultural understanding, advocating for norms, and fostering collaborative relationships to bolster its soft and normative power influence.
Public Diplomacy and Soft Power Nye, Joseph S.
The Annals of the American Academy of Political and Social Science,
03/2008, Letnik:
616, Številka:
1
Journal Article
Recenzirano
Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and ...policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the current overreliance on hard power alone is not the path to success. Public diplomacy is an important tool in the arsenal of smart power, but smart public diplomacy requires an understanding of the roles of credibility, self-criticism, and civil society in generating soft power.
In recent years, diplomats have increasingly employed humour online. This study sought to understand why diplomats use humour on Twitter and to investigate whether humour can serve as a public ...diplomacy resource. The study adopted the prism of "the digitalisation of public diplomacy", which asserts that the norms and logics of the digital society have altered diplomats' working routines. Employing advertising humour typologies, the study analysed humorous tweets published by the Russian Embassy to the United Kingdom. Results suggest that by adopting a humorous and abrasive tone, and resonating with populist narratives, the Embassy was able to craft a unique iBrand online. This iBrand also depicted Russia as a confident world leader whose diplomacy is blunt and understandable to "common" people. Humour also enabled the Embassy to summon the attention of social media users, set the media agenda and identify the values that underscore Russia's image.
In a global pandemic, public health outcomes are not the only variables at stake. Also at stake are countries’ nation brands and influence, which hinge on how a country responded to the crisis. Based ...on a case study of a middle power, South Korea, one of the more successful COVID-19 national responses so far, we offer an exploratory conceptual explication of pandemic public diplomacy that is grounded in a normative framework of substance, information, trust, collaboration, and mutual benefit. Sentiment analyses of social media and international news media suggest that the country is perceived as a model on how to cope with the pandemic by international audiences. Unlike other public diplomacy contexts, pandemic public diplomacy challenge conventional assumptions about public diplomacy and nation branding. As nation-states confront a common enemy, how public diplomacy and nation branding play out in COVID-19—arguably the most socially disruptive event in modern history—helps to shed light on the dynamics of mutual interdependence in an interconnected yet competitive world fraught with fear, uncertainty, and information deficiency.
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals ...in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.
This article explores persuasive applications of humour in public diplomacy. I propose a new concept of strategic humour – the use of humour by state and proxy actors to promote instrumental ...interpretations of contested international events to foreign and domestic publics. Through strategic humour, states frame events in ways that advance their interests, deflect external criticism, and challenge narratives of other actors. In an entertaining form, strategic humour delivers a serious message that is simple, accessible, memorable, suited to the new media ecologies, and competitive in capturing news media and public attention. I focus on Russia as a state recently involved in a range of major controversies and demonstrate its use of strategic humour in three case studies. I argue that strategic humour is a fast-emerging, multi-format tool in public diplomacy, facilitated by the rise of social media and post-truth politics and less dependent on the state’s broader power resources.
Celotno besedilo
Dostopno za:
DOBA, IZUM, KILJ, NUK, ODKLJ, OILJ, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
This paper examines the theoretical frame regarding the audience with special focus on foreign diasporas as part of the potential stakeholders for initiatives in contemporary public diplomacy. Within ...the light of recent developments in digital communication and the widespread use of social media, we investigate the evolution of the concept for exclusively foreign audience in public diplomacy initiatives. The hypothesis of the author is that within the highly digitalized and globalized contemporary environment, it is impossible to completely separate domestic and foreign audiences. Thus, the dualistic Yin and Yang Model of the audience in public diplomacy is introduced. The concept can be useful for future theoretical and empirical research in the field, as well as a starting point for further academic debates and analysis.
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