Purpose
– The purpose of this paper is to understand the difference in purchase decision behavior of compression sportswear by Baby Boomers and Generation Y.
Design/methodology/approach
– Two methods ...were used for data collection: a simulation study with 17 Baby Boomers and 23 Generation Y subjects using eye-tracking technology; and a questionnaire from a sample of 82 Baby Boomers and 84 Generation Y consumers.
Findings
– Generation Y are more inquisitive and focus greatly on technical information. Baby Boomers are more confident with their choices, taking a shorter time to reach a purchase decision; they are more concerned with aspects that protect the wearer.
Research limitations/implications
– Limited demographic information was collected from participants in the simulation study, further research is required in this area.
Practical implications
– This study provides important insights into the purchase decision behavior of Baby Boomers and Generation Y for compression sportswear. By providing better understanding of some of the key drivers for purchase decisions it enables marketers to develop more effective marketing plans to engage with these important consumer groups.
Social implications
– The focus and findings of this study provide further understanding of the motivations of two significant consumer cohorts. This study provides further momentum to the body of cohort research already available.
Originality/value
– This study addresses a gap in literature with reference to the comparison of consumer behavior of generational cohorts when purchasing compression sportswear. Findings can be applied in other areas of sportswear and to other countries.
Studies of Internet market have found that consumers' purchasing behaviors including information search, channel selection, and brand evaluation processes are impacted by the product/service types. ...In this research, we perform a comprehensive review of existing online product classification methods. An in-depth analysis of the rationale behind each method was studied, and important product characteristics were determined for integrating different approaches. Grounded on the theory of the components of perceived risk in product purchase and the recently emerged service science, the integrated classification will help companies to better understand the online consumer purchasing behavior and to design their e-commerce strategies accordingly. Survey results indicate that the integrated classification is an effective way to classify products and services marketed on the Internet.
► Presented a comprehensive review of existing online product classification methods. ► An in-depth analysis of the rationale behind each classification method was studied. ► Proposed an integrated classification method using service-oriented logic viewpoint. ► The degree of standardization/brand recognition dimension is proposed. ► It refers to the extent/accuracy of product quality that can be acquired online.
The purposes of this research are to analyze peer group effects on Moslem consumers’decision to purchase halal-labeled cosmetics directly and indirectly which is mediated by consumers’ religious ...behavior. This research applies Structural Equation Model and convenience random sampling with 215 samples who have bought halal-labeled cosmeticsand live in Southern Tangerang. The findings show that: first, peer groupdirectly affect consumers’ decisionto purchase halal-labeled cosmetics; second, hablumminannas behavior mediates peer group and consumers’decision to purchase halal-labeled cosmeticsindirectly, third, hablumminallah behavior has the most dominant effect on Moslem consumers’ decision to purchase halal-labeled cosmetics. Based on the findings, it could be concluded that the reason of consumers’ decision to purchase halal-labeled cosmetics is because their religious behavior are high. Therefore, it is suggested that government and related institutions need to implement the Security Act of Halal Products immediately in order to protect the consumer from consuming non-halal productsDOI: 10.15408/aiq.v7i2.1682
With the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls ...of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies.
Regression analysis is a method of data analysis to describe the relationship between response variables and predictor variables. There are two approaches to estimating the regression function. They ...are parametric and nonparametric approaches. The parametric approach is used when the relationship between the predictor variables and the response variables are known or the shape of the regression curve is known. Meanwhile, the nonparametric approach is used when the form of the relationship between the response and predictor variables is unknown or no information about the form of the regression function. The aim of this study are to determine the best spline nonparametric regression model on data of quality of the product, price, and advertising on purchasing decisions of Yamaha motorcycle with optimal knots point and to compare it with the multiple regression linear based on the coefficient of determination (R2) and mean square error (MSE). Optimal knot points are defined by two point knots. The result of this analysis is that for this data multiple regression linear is better than the spline regression one.
This research is entitled Analysis of the Effect of Location, Design, Product Quality on Decisions to Purchase Subsidized Housing in Madiun Regency. to determine the effect of product quality ...location on the decision to purchase subsidized housing in Madiun district and to determine the effect of location location, design and product quality simultaneously affect the decision to purchase subsidized housing in Madiun district. This type of research is quantitative research. The number of samples used is 291 respondents. The sampling technique used is non-probability sampling, with purposive sampling method. Data retrieval using a questionnaire with the distribution via google form. The results show that a) location (X1) has a significant effect on purchasing decisions (Y), b) design (X2) has a significant effect on purchasing decisions (Y), c) quality (X3) has a significant effect on purchasing decisions (Y), d) location (X1), Design (X2), quality (X3) simultaneously have a significant effect on purchasing decisions (Y)
Purchases are driven by consumers' product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase ...decision-making. CVS is an effective noninvasive brain stimulation method, which activates vestibular and overlapping emotional circuits (e.g., the insular cortex and the anterior cingulate cortex (ACC)). Subjects were exposed to CVS and sham stimulation while they performed two purchase decision-making tasks. In Experiment 1 subjects had to decide whether to purchase or not. CVS significantly reduced probability of buying a product. In Experiment 2 subjects had to rate desirability of the products and willingness to pay (WTP) while they were exposed to CVS and sham stimulation. CVS modulated desirability of the products but not WTP. The results suggest that CVS interfered with emotional circuits and thus attenuated the pleasant and rewarding effect of acquisition, which in turn reduced purchase probability. The present findings contribute to the rapidly growing literature on the neural basis of purchase decision-making.
Generally, the purpose of this research are: 1) To determine the analytical description of the television advertisement, price and purchase decision of Lux soap (Survey on visitors of Mega Bekasi ...Hypermall), 2) To determine the effect of television advertisement on purchase decision of Lux soap, 3) To determine the effect of price on purchase decision of Lux soap, 4) To determine the effect of the television advertisement, price and purchase decision of Lux soap (Survey on Visitors of Mega Bekasi Hypermall). The analysis which has been applied in this study is multiple linear regression analysis. The study has been conducted with a continence sampling technique of 110 consumers who visited Mega Bekasi Hypermall, while the technique of data collection was done by distributing questionnaires which were processed by SPSS 19. According to the research that the t test result on the variable of television advertisement is 2,965 with a significant value of 0.004,which means that the television advertisement has a significant influence on purchase decision. Furthermore, the t test result on the price variable is 3,678 with significant value of 0.000, which means that the price has a significant effect on purchase decision. Whereas, the F test result of two variables television advertisement and price is 9,087 with a significance value of 0,000. Those figures describes that the television advertisement and price simultaneously have significant influence on a purchase decision. In addition, the F test R2 value that is resulted from the research is 0.145 or 14.5%. This value describes the television advertisement and price influence on purchase decision as 14.5%.
The paper’s purpose is to design antecedents and consequences model of Digital Mediacustomer experience. In addition, the research is qualitative-quantitative and developmental method. In this ...regard, in the qualitative phase, dimensions, components and indicators extracted based on comprehensive and deep studies of theoretical foundations and their content analysis. In the first phase, a questionnaire containing the dimensions and components of the proposed model presented to the experts and after confirmation of some of the details, it approved. Then, in the second phase, using a fuzzy Delphi technique, a questionnaire containing 82 indicators designed and made available to experts. In two stages, (two stage phases), 42 indicators were deleted and 9 other indicators were added (49 indicators).The statistical population of the present study is a Delphi-based fuzzy method that consists of 10 experts who selected using a judgment sampling method. Finally, the conceptual framework of the model for the antecedents and consequences of Internet experiences with 5 dimensions, 13 components and 49 indicators was developed and presented, which contributed to the development of theoretical knowledge in the field of advancement and development of customer experience.
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