•To comprehend the significance of Metaverse in firms business.•Emerging technologies like AI and Blockchain impact in Metaverse environemnt.•The use of augmented reality (AR) and virtual reality ...(VR) with blockchain technology and AI in simulated environments and digital personas influences businesses to become sustainable.•The metaverse helps an organization create value and improves customer relationship management.
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the future of business and consumer interactions in a world where different virtual realities blend into one another. The potential of the metaverse is growing because more people are spending time and doing business in digital spaces. Firms are also investing heavily for developing technologies for the metaverse. Digital technologies like artificial intelligence, virtual reality and blockchain are being utilised in metaverse ecosystems to improve user experiences. This study undertakes a literature review to understand the influence of emerging technologies in shaping the functional blocks of the metaverse environment by analysing 70 papers. Findings are reported in technology themes as well as functional themes. Currently functional research in metaverse is limited. Further this editorial presents a strong research agenda for future studies when the focus on metaverse ecosystems.
In the higher education sector, a new era has begun with the advent of ubiquitous learning environments. Ubiquitous learning tools allow improving context-aware as well as learning experiences by ...offering seamless availability regardless of location all the time. They also help in establishing effortless interaction between authentic and digital learning resources and at the same time offering personalised learning opportunities as well. There are numerous available ubiquitous e-learning tools that can be employed in higher education. E-learning tools also offer training and higher education to many students that have different higher educational levels and come from diverse cultural backgrounds. However, if the capabilities of e-learning are underestimated, these may not be successful in higher education. Some of the people lack understanding about the limitations and weaknesses of e-learning, while some may have superfluous expectations. In this paper, various e-learning tools like Wikipedia, MOODLE, Web 2.0, Web 3.0 and Blackboard have been evaluated. We also comment on key aims regarding each tool and investigate the disadvantages and advantages. Based on this analysis, a global view regarding the current as well as future tendencies pertaining to ubiquitous e-learning tools is obtained and thus possible key comments are provided for employing e-learning tools like MOODLE, Web 2.0 and Web 3.0 in the classroom. Based on our teaching experience, MOODLE was found to be efficient in the development of e-learning. MOODLE was favoured by a majority of authors and practitioners rather than Blackboard. However, MOODLE cannot be considered a fully pure social software since it does not include social networks. In this review, the scope of employing ubiquitous learning environments has been presented in higher education contexts. However, it increases the requirement for transparent research that shows practical implications to generalise future development processes. Moreover, it was shown that e-learning 3.0 is one amongst the key trends employing Web 3.0 tools for social learning. Also, on the Internet, quick incorporation of new services into existing applications like integrating Wiki with Web 3.0 can be done easily. The primary risk here would be the fact that lecturers and students are not fully aware that these web services are not controlled by their universities. Since these servers have been installed in many different countries, the principles and privacy laws vary from country to country.
This article defines Cinema 3.0 in order to examine the opportunities for community-engaged film development and distribution. The emergence of Web 3.0 provides novel perspectives for filmmakers to ...realise independent screen productions. Through proposing Cinema 3.0, this article further develops Cinema 2.0 through decentralised approaches. The literature review indicates that more research is required in relation to independent film development and dissemination. This article will link Web 3.0, in particular decentralised approaches and applications, to independent filmmaking to explore how communities can support film projects. Through a case study approach, this article demonstrates the innovative potential of decentralised platforms. An imaginative and playful engagement with emerging technology is required to understand its limitations and how creativity can push our understanding about potential future scenarios for independent film. The argument is not that decentralised approaches will be the 'holy grail' for independent filmmaking, but for filmmakers this could provide an alternative to 'get a project off the ground' and reach audiences. Independent films are predominantly self-funded or crowdfunded and are often realised through the support of the wider community within which they operate. Decentralised platforms can further foster this support mechanism for independent filmmakers.
Purpose The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital ...works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms. Design/methodology/approach Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses. Findings Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains. Originality/value We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce.
Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, the analysis of the success of these forerunning initiatives to date still pertains to anecdotal ...literature. Drawing upon a mixed-method convergent multiple-case-study design involving four cases, this study investigates how pivotal marketplace actors - namely, journalists and consumers - perceived these early experimentations and the extent to which these new technologies can support luxury fashion brands in further conveying their traditional luxury values. Findings suggest that luxury fashion brands should exploit these technologies to reinforce the perception of scarcity, accelerate the "artification" process, and innovatively convey their ancestral heritage. Nevertheless, when leveraging Web 3.0 technologies, luxury fashion brands must be particularly cautious about the risks of conveying their distinctive aesthetics ineffectively and offering experiences that do not align with the highly experiential nature of luxury.
UTAUT in Metaverse: An “Ifland” Case Lee, Un-Kon; Kim, Hyekyung
Journal of theoretical and applied electronic commerce research,
06/2022, Letnik:
17, Številka:
2
Journal Article
Recenzirano
Odprti dostop
Since 2021, big tech companies have been interested in metaverse platforms and services. Metaverse is the permanent, immersive mixed-reality world where people and people and people and objects can ...synchronously interact, collaborate, and live beyond the limitations of time and space, using avatars and the immersion-supporting devices, platforms, and infrastructures. On metaverse platforms, people can merge the real world and the virtual world. Because the metaverse has only recently begun to be studied, there are only dozens of studies on the metaverse published in qualified academic journals. There are few empirical studies on the extent to which metaverse platforms will be accommodated in the lives of information system users from an integrated perspective. Therefore, this paper aimed to empirically verify user acceptance of metaverse platforms by referring the unified theory of acceptance and use of technology (UTAUT). This study was conducted in two stages. (1) The concept and research trends of the metaverse platform were examined, and (2) the UTAUT model was introduced in “Ifland”, one of the metaverse platforms, to verify its acceptance of information system users. I conducted a laboratory experiment while complying with the quarantine rules. Participants were required to watch a 15 min lecture on artificial intelligence on the metaverse platform “Ifland” for a sufficient time, then they discussed the impacts of artificial intelligence with others in the lecture. A total of 120 valid data points, excluding insincere responses, were collected, and hypotheses were verified through PLS analysis. Results indicate that performance expectancy, effort expectancy, and social influence of the metaverse platform significantly increased satisfaction, usage intention, purchase intention, and word-of-mouth intention. Facilitating conditions had no significant impact on satisfaction. The results of this study provide implications for how the metaverse platform should be designed and what factors should be emphasized to increase user acceptance of metaverse platforms.
As the next-generation internet paradigm, Web 3.0 aims to build a free, equal and decentralized Internet. Different from the data monopoly of the Internet oligarchy in Web 2.0, users in Web 3.0 are ...fairly endowed with the right to store, share, access and manage data. However, as data leakage, tampering and loss may result in a forfeiture of users' data control, the security of data storage has become a key and essential prerequisite to safeguard users' data rights. Blockchain has gained widespread acknowledgment as a prospective technology for solving data security. Nonetheless, its primary suitability for large-scale datasets is limited, owing to the substantial communication and storage overheads. Fortunately, a distributed data storage network (DDSN) can compensate for accommodating large-scale datasets by providing sizeable and inexpensive storage space. In this article, we first summarize the data storage advantages of blockchain and DDSN, and analyze their security challenges in terms of access control, authenticity and confidentiality. To address these challenges, we propose a general and versatile data security storage framework, where we adopt ciphertext-policy attribute-based encryption (CP-ABE) to enable user-centric fine-grained access control and decentralized authorization. Furthermore, to reduce storage costs while protecting data authenticity, we propose a ciphertext split storage model for CP-ABE. In this model, the CP-ABE ciphertext is divided into the attribute component and the data component based on functional structure to realize on-chain/off-chain split storage. In addition, by embedding the ambiguity factor required for decryption and the attributes in the access policy into the index, we design an efficient attribute-based keyword search mechanism to resolve the conflict between confidentiality and availability caused by encryption. Finally, we demonstrate the effective performance of the proposed framework through numerical results.
PurposeEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable ...perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management.Design/methodology/approachThrough a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact.FindingsFor each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse.Originality/valueWith the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains.
Annotating data is becoming increasingly important with the prevalence of machine learning. However, due to limited computing resources and high costs, most data owners prefer to outsource the task ...of data annotation to service providers with more computing resources and experience in annotation. While different parties are decentralized and selfish, it is important for them to reach consensus. We develop a Web 3.0-based trading platform for data annotation services that aims to ensure security and botain optimal prices during trading. Specifically, user information and trading records are stored in the blockchain to safeguard the platform's security. Moreover, we introduce a market mechanism that automates the transaction negotiation. In the market, a game theory-based pricing algorithm is proposed to maximize the whole utility of both parties. Finally, we conduct extensive experiments, and the results show that our system can significantly enhance the security level and user utility.
Scientometric review of Web 3.0 Kukreja, Dhaval; Gupta, Shikha; Patel, Dheeraj ...
Journal of information science,
06/2023
Journal Article
Recenzirano
Web 3.0 is a next-generation web architecture that envisions a more decentralised, secure and intelligent Internet. Its implications are vast and could potentially impact various research areas, such ...as e-commerce, social networking, finance, healthcare and education. It can be seen as a confluence of various technological advancements, including blockchain, artificial intelligence, semantic web and decentralised web technologies, which continue to attract substantial research interest in several dimensions and categories throughout the last few decades. A detailed scientometric analysis was undertaken to obtain concise understanding on development and publication trends of this multi-dimensional field. Corpus of 1154 articles, extracted from Web of Science from 2002 to 2022, were used to identify networks of co-authorship, keywords, subject categories, institutions and countries engaged in publishing on Web 3.0 along with co-citation and cluster analysis. Networks and interactive visualisations created using CiteSpace revealed new research areas where Web 3.0 may be beneficial and potential directions of development for Web 3.0 discipline. We identify Journalism 3.0, Personal Data Stores (PDS), Decentralised File Storages (DFS) and Metaverse as emerging domains Web 3.0 research, seeking overwhelming research attention globally.
