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  • Successful implementation of total responsibilitz management in Slovenian business practice = Uspešna implementacija popolnoma odgovornega upravljanja v slovenski poslovni praksi
    Gorenak, Štefka
    This paper researches the relationship and potential synergies between the quality management and corporate social responsibility (CSR) where the total quality management systems (TQM) to the total ... responsibility management (TRM) have been compared. The evolution of TRM in companies includes three main components - approaches - inspiration (vision), integration, and improvement/innovation. The improvement and innovation elements of TRM create a significant demand for companies to broaden measuring of their performance. TRM indicators focus on stakeholders, together with triple bottom lines of economic, societal and environment issues. Measuring responsibility requires the "cost - benefit" approach. It also urges for more responsibility towards stakeholders and environment. Gorenje Group represents a successful case of implementation of TRM, especially of age management/inter-generation management in corporate values, culture, strategies and measurement of sustainable indicators (responsibility to employees - emplyees satisfaction, healthcare for employees, employees with reduced working capacity, employees' good health, responsibility and innovativeness of the employees; responsibility to closer and wider social environment, effects of CSR on consumer behaviour, responsibility to users of products and services, responsibility to the natural environment, occupational health and safety policy, etc.). CSR offers the link between sustainability and long-term competitiveness. These two elements could be promoted through transparency, good governance, concern for the environment and good relations with company'sstakeholders.
    Vrsta gradiva - prispevek na konferenci
    Leto - 2009
    Jezik - angleški
    COBISS.SI-ID - 14877493