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  • Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
    Blackshaw, Pete
    In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, ... message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestle, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today's consumer
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 1st ed.
    Založništvo in izdelava - New York : Doubleday, cop. 2008
    Jezik - angleški
    ISBN - 978-0-385-52272-4; 0-385-52272-X
    COBISS.SI-ID - 12773281

    Povezava(-e):

    http://catdir.loc.gov/catdir/toc/ecip0727/2007037908.html

Dostopna je elektronska verzija dokumenta ali pa gre za elektronski vir
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