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Magnetic stories : connect with customers and engage employees with brand storytellingDolan, GabrielleYour brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organization; a ... start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the badVrsta gradiva - knjigaZaložništvo in izdelava - Milton : John Wiley & Sons Australia, Ltd, 2021Jezik - angleškiISBN - 978-0-730-38851-7COBISS.SI-ID - 89667843
Avtor
Dolan, Gabrielle
Teme
Branding (Marketing) |
Marketing |
Brand name products |
Product management |
Business communication |
Oral communication |
Customer relations |
Branding (Marketing) |
Case studies |
Business communication |
Case studies |
Brand name products |
Branding (Marketing) |
Business communication |
Customer relations |
Marketing |
Oral communication |
Product management |
znamčenje |
blagovne znamke |
marketing |
marketinške zgodbe |
Case studies
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