Akademska digitalna zbirka SLovenije - logo
(UL)
  • Digital natives and social media
    Tkalac Verčič, Ana ; Verčič, Dejan
    Digital natives (also known as "Generation Y" and "Millennials"), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in ... personal and professional lives. A study by Friedl and Tkalac Verčič (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of "traditional" vs. "the new media" in a university setting found an opposite result.
    Vir: Public relations review. - ISSN 0363-8111 (Vol. 39, no. 5, Dec. 2013, str. 600-602)
    Vrsta gradiva - članek, sestavni del
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 32376925
    DOI

vir: Public relations review. - ISSN 0363-8111 (Vol. 39, no. 5, Dec. 2013, str. 600-602)

loading ...
loading ...
loading ...