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  • Mapping experiences : a guide to creating value through journeys, blueprints, and diagrams
    Kalbach, James
    If you want to create products and services that provide real value, you should first identify touchpoints - areas where business and customer needs intersect. This practical book shows you how. ... Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams - a class of deliverable also known as experience mapping - using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.
    Vrsta gradiva - priročnik ; neleposlovje za odrasle
    Založništvo in izdelava - Sebastopol (CA) : O'Reilly, cop. 2016
    Jezik - angleški
    ISBN - 978-1-491-92353-5
    COBISS.SI-ID - 512847423

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
EF, Centralna ekonomska knjižnica, Ljubljana · Prosti p.
G4 KALBACH J. Mapping experiences
IN: 000248185 		izposojeno - na dom, rok vrnitve: nedoločen
Fakulteta za upravo, Ljubljana Knjižnica
004 KALBACH J. Mapping
IN: 000012926 		izposojeno - na dom, rok vrnitve: nedoločen
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