-
Mapping experiences : a guide to creating value through journeys, blueprints, and diagramsKalbach, JamesIf you want to create products and services that provide real value, you should first identify touchpoints - areas where business and customer needs intersect. This practical book shows you how. ... Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams - a class of deliverable also known as experience mapping - using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.Vrsta gradiva - priročnik ; neleposlovje za odrasleZaložništvo in izdelava - Sebastopol (CA) : O'Reilly, cop. 2016Jezik - angleškiISBN - 978-1-491-92353-5COBISS.SI-ID - 512847423
Avtor
Kalbach, James
Drugi avtorji
Demarest, Rebecca |
Yarbrough, Melanie
Teme
Consumer satisfaction |
Evaluation |
Consumer satisfaction |
Information visualization |
Uporabniki |
Zadovoljstvo |
Vrednotenje |
Priročniki |
Vizualizacija informacij |
Priročniki |
odnosi s strankami |
potrošnik |
zadovoljstvo |
lojalnost |
informacije |
podatki |
vrednotenje |
customer relationship |
consumer |
satisfaction |
loyalty |
information |
data |
valuation
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Knjižnica | Signatura – lokacija, inventarna št. ... | Status izvoda |
---|---|---|
EF, Centralna ekonomska knjižnica, Ljubljana | · Prosti p. G4 KALBACH J. Mapping experiences IN: 000248185 |
izposojeno - na dom, rok vrnitve: nedoločen |
Fakulteta za upravo, Ljubljana | Knjižnica 004 KALBACH J. Mapping IN: 000012926 |
izposojeno - na dom, rok vrnitve: nedoločen |
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Vnos na polico
Trajna povezava
- URL:
Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
---|
Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
---|---|
Kalbach, James | ![]() |
Demarest, Rebecca | ![]() |
Yarbrough, Melanie | ![]() |
Izberite prevzemno mesto:
Prevzem gradiva po pošti
Obvestilo
Gesla v Splošnem geslovniku COBISS
Izbira mesta prevzema
Mesto prevzema | Status gradiva | Rezervacija |
---|
Prosimo, počakajte trenutek.