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  • The impact of social media to value added in knowledge-based industries
    Roblek, Vasja ...
    Purpose The purpose of this paper is to investigate the significance of Web 2.0 and social media for organizational development and adaptation to an ever-changing business environment and its ... successful managing. A model is proposed based on the concepts of innovative economy, knowledge management and social media for value creation in knowledge-based industries. Design/methodology/approach The paper examines critical factors that influence the role of social media in organizational change and value creation in knowledge-based industries. Findings The paper contributes to discussion about the increasingly important role of social media in the value added chain in knowledge-based industries. Research limitations/implications Social media are still an emerging phenomenon and further studies are required to investigate these relationships over a longer period of time. Practical implications The topic is relevant for designing corporate strategies in knowledge-based companies becoming a part of global networks. Better understanding of the impact of social media on value added could significantly enhance both the top and bottom lines. Originality/value The paper explores when and why the inexpensive, but increasingly wider, use of social media in knowledge-based industries is preferred to traditional media. This paper intends to give executives practical hands-on advice for using social media in business campaigns.
    Vir: Kybernetes. - ISSN 0368-492X (Vol. 42, no. 4, 2013, str. 554-568)
    Vrsta gradiva - članek, sestavni del
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 4756695

    Povezava(-e):

    http://www.emeraldinsight.com/journals.htm?issn=0368-492X&volume=42&issue=4&PHPSESSID=kla18e5tsbbdc4qr5v77plq2p5
    DOI

vir: Kybernetes. - ISSN 0368-492X (Vol. 42, no. 4, 2013, str. 554-568)

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