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Varenyk, Victoriia; Piskova, Zhanna
Upravlìnnâ rozvitkom, 03/2024, Letnik: 23, Številka: 1Journal Article
Digitalisation in Ukraine and the world changes products, services, and business processes, affecting the number and quality of jobs due to the need for digital skills. Employers are requiring new skills from candidates in job profiles for existing managerial positions. The purpose of this study was to investigate the impact of soft skills, hard skills, and digital skills on managers in the era of digitalisation based on the analysis of business requirements. The following methods were used: theoretical generalisation and comparison (disclosure of the content of each group of skills), analysis (skills most frequently and most demanded by employers), statistical method (summary and grouping of data collected from the job search portal), synthesis (combination of different types of information), and concretisation (identification of problems in the legislative and regulatory framework of Ukraine). The study established the ratio of skill groups in the analysed positions: sales manager, HR manager, and logistics manager mainly need the following skill groups: soft and hard, but to varying degrees. Soft skills are essential for the positions of sales manager and HR manager, while hard skills prevail for the position of logistics manager. Only project managers need hard skills and digital skills because of their specificity. To provide a better understanding and visualisation of complex information about competencies or skill levels, the authors first introduced a “three-zone competency stoplight” and a colour matrix of the result of soft, hard, and digital skills requirements of employers by position. Three skills groups are proposed to be represented in different colours: orange (soft), pink (hard), and green (digital), which will allow businesses to use this visualisation to see the zones that correspond to their job offers and understand what skills they will require from candidates for the relevant position and to what extent. The practical significance of the study is the possibility of using its results in the development of educational programmes for planning the development of necessary disciplines
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in: SICRIS
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