Abstract The COVID‐19 crisis provides important examples whereby Iceland, Liechtenstein and Norway (the EEA EFTA States) deemed it necessary to influence the content of EU rules. Despite participating in the internal market through the EEA Agreement, they were not initially excluded from the EU's restrictions on the export of personal protective equipment and later the export of vaccines against COVID‐19, and they sought to reverse these decisions. This article explores how the EEA EFTA States influenced EU policy in this regard and which methods proved to be most effective. Did the nature of the COVID‐19 crisis have an impact on EU decision‐making processes as well as the methods and channels used by the EEA EFTA States? The EEA EFTA States’ relationship with the EU is also examined as it relates to their ability to influence EU legislation and the legitimacy of such influence.