The Beam Dump Facility (BDF) is a project for a new facility at CERN dedicated to high intensity beam dump and fixed target experiments. Currently in its design phase, the first aim of the facility is to search for Light Dark Matter and Hidden Sector models with the Search for Hidden Particles (SHiP) experiment. At the core of the facility sits a dense target/dump, whose function is to absorb safely the 400 GeV/c Super Proton Synchrotron (SPS) beam and to maximize the production of charm and beauty mesons. An average power of 300 kW will be deposited on the target, which will be subjected to unprecedented conditions in terms of temperature, structural loads and irradiation. In order to provide a representative validation of the target design, a prototype target has been designed, manufactured and tested under the SPS fixed-target proton beam during 2018, up to an average beam power of 50 kW, corresponding to 350 kJ per pulse. The present contribution details the target prototype design and experimental setup, as well as a first evaluation of the measurements performed during beam irradiation. The analysis of the collected data suggests that a representative reproduction of the operational conditions of the Beam Dump Facility target was achieved during the prototype tests, which will be complemented by a Post Irradiation Examination campaign during 2020.