The rapid growth of startup companies is also accompanied by the large number of startup companies failing to survive. Based on industry standards, 9 out of 10 startup companies experienced a failure which was largely due to poor management of the company and lack of funding. This paper aims to show a standard model that can be used by startup companies to anticipate future failures. The method used in building this model is to apply the basic concept of a Business Process Model (BPM) that is adapted to the climate of development of startup companies. This article will also show some elements of BPM that will try to be implemented in one of the technology startup companies engaged in education and social affairs. The element will be complemented by an explanation as a form of integration of the BPM concept, the climate of development of the startup company and its relevance as a good model for the development of startup companies. In the future, it is hoped that this model can be used as a reference for other startup companies to face the challenges of startup companies failure.