The impressions of traditional Japanese crafts retrieved by a presentation system adopting the Kansei method were evaluated in a questionnaire survey. By analyzing the survey results, we associated the visual features of the traditional crafts with the Kansei words. Kansei means sensibility and the ability to accept the impression. In addition, we extracted a feature quantity of the traditional crafts, called the visual pattern image coding, from the traditional craft image, and associated this physical feature with the visual features of the traditional crafts. From these analyses, we implemented an augmented reality (AR) Traditional Japanese Craft Presentation System using the Kansei retrieval method. To evaluate the effectiveness of the Kansei retrieval method, we investigated the satisfaction levels of the retrieved results of traditional crafts. The subjects’ responses to the AR Traditional Japanese Craft Presentation System were overwhelmingly positive.