Underresourced communities often have limited access to print and materials to promote children's early literacy development. Recognizing that the neighborhood is a unit of social change, organizations that engage families in early reading and learning with their children, therefore, have increasingly become part of the community landscape. Recently, efforts to promote early literacy have found families in a less conventional place: the local laundromat. The authors report on a study of six laundromats in low‐income communities, three of which were transformed to include literacy‐related play centers and three of which remained business as usual. Results indicated dramatic increases in literacy‐related activity among young children as compared with control sites, demonstrating the potential of these sites to enhance children's opportunity to learn.