It is necessary to increase the rates of initial growth of pastures for use during the better planting period. Thus, two experiments were used to evaluate the effect of plant growth regulator (PGR; auxins, gibberellins and cytokinins) in seeds types (coated with polymer coating fungicide and conventional method) and nitrogen fertilization methods in Brachiaria decumbens cv. Basilisk on the germination, growth, development and physiological composition. From the regression estimates, lower levels of PGR (10.3; 12.8; 8.85 and 9.57 ml/kg for germination percentage, germination speed index, leaf and pseudostem, respectively) were recommended in coated seeds when compared to conventional method (untreated seeds, with polymer coating and fungicide). Leaf and pseudostem mass production had a significant interaction effect between seed type and the use of growth regulator. Coated seeds (with fungicide and polymers after scarification) had greater performance with absence or at lower levels (8.85 and 9.57 ml/kg seed) of growth regulators. This was not observed for conventional seeds, the higher doses (15.5 and 18.1 ml/kg) presented higher development for the same characteristics. In second experiment, rates of photoassimilate were increased by soil fertilization and use of PGRs. No influence of foliar fertilization was observed when used exclusively, but N‐fertilization multiple and soil promotes an increase in chlorophyll content and mass yield, respectively. The use of exogenous hormonal compounds acts on the organogenesis of plant tissues and increases the formation of plant tissues and acts in the promotion of germination and development of structures, making it a key tool in pasture establishment.