The Soil Moisture Active Passive (SMAP) Level-4 product provides enhanced soil moisture estimates by assimilating SMAP brightness temperature observations into a land surface model. Here, an unbiased qualitative estimate of the relative skill of SMAP Level-4 and model-only surface soil moisture (versus true soil moisture) is derived using only one additional noisy (but independent) soil moisture product. The method is applied globally and verified using high-quality, ground-based measurements where available. Results demonstrate that assimilating SMAP brightness temperature has relatively little impact in data-rich areas like the United States and Europe. In contrast, much larger improvement is observed in data-sparse regions, including much of Africa and central Australia, where model-only simulations are disproportionately impacted by low-quality model forcing. Therefore, ground validation conducted in data-rich areas does not adequately sample the added value of SMAP data assimilation for data-sparse regions and substantially underestimates the added skill provided by the SMAP Level-4 system.